Senior Manager-Content Marketing (B2B)

About Simplilearn 

Simplilearn is part of the NY-based Blackstone Group and helps companies worldwide in their Digital Transformation initiatives. It provides online boot camp programs through its learning platform and develops digital skills such as AI, Cloud, Cybersecurity, Full Stack, and Digital transformation across the workforce. The programs are developed in partnership with top universities (such as MIT, Caltech, Wharton) and industry leaders (IBM, Microsoft, AWS, Meta). More than 400 Fortune 500+ companies subscribe to Simplilearn boot camps, with some of the leading customers being Dell, HP, Accenture, TCS, IBM, EY, and BCG. It has offices across 10+ countries globally.

Role Description

Simplilearn is looking to hire a Manager (Content Marketing), to support the growth objectives of Commercial function through a comprehensive content strategy across regions. The role will involve close collaboration with the sales and field marketing managers. Some of the key responsibilities of this position are the following – 

• Understand how Simplilearn’s B2B solutions are consumed and positioned, and bring out the narrative through engaging content pieces.
• Create marketing collaterals, such as long form articles and white papers, by collaborating closely with external partners.
• Develop eBooks, solution guides, use case collaterals, case studies and other sales collaterals, which can be used by the sales team at various stages. 
• Provide support to field marketing managers by creating thought leadership presentations for various global events.
• Own B2B messaging across Simplilearn website, including the dedicated pages for Commercial, Government, and Partner businesses, while also ensuring that the content is SEO-optimized.
• Own the Enterprise resources section on Simplilearn website and ensure that it is optimized to generate demand and capture traffic. 
• Collaborate closely with third-party agencies and Simplilearn’s consumer marketing team to ensure consistent B2B messaging across content pieces aligned with the Simplilearn brand.

Desired skills 

• Overall 2-4 years of experience in content marketing. 
• Strong writer and communicator, with a track record of building engaging content and decks.  
• Experience in research-driven content, which involves in-depth exploration of concepts and translating findings into value-driven content. 
• Experience in online learning / enterprise learning (good to have).
• Ability to independently work with multiple stakeholders across the organization.
• Detailed oriented and strong analytical skills.
• Strong program management skills.
• Strategic thinker with strong bias for action, high on ownership.