What Is Synthesia? AI Video Creation 2024 Explained

What is Synthesia?

Synthesia is an advanced form of an Artificial Intelligence platform that converts text into a real-looking video with virtual characters. This technology uses improved deep learning networks to develop natural-sounding avatars by reading the particular text type. This opens a new way of creating content. Synthesia is easy to use to create videos, no matter who you are, whether you are a marketer, teacher, or anyone in between.

How Does Synthesia Work? 

Synthesia employs highly developed AI technologies to produce high-quality video material. The user feeds the text to the Synthesia platform. The AI rewrites this text in audible dialogue using its TTS engine while the avatar speaks with lip movements and gestures. The avatars are made to try to look like they are expressing gestures and even emotions like humans, making the video seem real.

The number of avatars is vast, and their looks and personalities vary depending on the platform they are on. In a particular category, a user can choose an avatar that will suit their content requirements. The technology at the application's root is based on neural networks, and such computer vision algorithms make the generated videos realistic and exciting.

Features of Synthesia

1. Customizable Avatars

Regarding the appearance and functionality of the avatars, Synthesia has a variety of avatars that can be applied depending on the business's needs and purpose. Unique avatars can also be created to represent a brand, character or similar entity.

2. Multilingual Support

It is available in different languages and has provisions for accepting different accents. This makes the tool suitable for people from all countries who must communicate.

3. Real-Time Editing

The components can be edited according to users' needs, making producing content in several cycles easy.

4. High-Quality Video Output

Synthesia results in high-definition videos, guaranteeing the production of professional-quality videos that are perfect for several applications.

5. Easy Integration

This tool perfectly synchronizes with similar application solutions, including content management systems and social media, to share the content flow.

6. Time and Cost Efficiency

This is because instead of involving people and other resources in the production of the videos, the use of Synthesia in the creation of the videos guarantees time and cost reform.

Real-World Applications of Synthesia

• Digital Corporate Training: Synthesia can be applied to training videos explaining concepts or teaching how something should be done. The given option allows for more specific training, enhancing the onboarding processes and training employees' skills.
• Marketing and Advertising: Companies use Synthesia to produce commercials, products, demonstrations, and promotional videos. It lets you quickly create a large volume of needed material for definite campaigns or audiences.
• Education: Teachers and other educational centers use Synthesia to create tutorials and online classes. Hence, Synthesia makes learning easier and educational content more engaging because of the videos' interactivity and easy visualization.
• Customer Support: Interactive tutorials for products or services are another application of Synthesia; customer support can help guide users through a tutorial video and verbal instructions.
• Entertainment and Media:  Synthesia is utilized by creators and media outlets for interesting videos, news briefs, funny videos, or even interactive stories.

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Benefits of Using Synthesia

• Enhanced Engagement: People glance at the live and animated figures videos rather than the plain and boring text and pictures.
• Cost-Effective Production: Synthesia lowers video production expenses because it does not require costly equipment and professional actors for many scenes.
• Scalability: It enables businesses to produce a large amount of content within a short period; hence, it is suitable for firms that require a lot of content.
• Accessibility: The platform is easy to use and does not need high technical skills; hence, it is suitable for people with little or no video editing skills.
• Personalization: The opportunity to develop your avatars and adapt videos for a particular audience guarantees that the provided information is as significant as possible.

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Getting Started With Synthesia

Step 1: Sign Up

First, register on the Synthesia website. Select the plan you want, depending on whether it is for home, business, or school use.

Step 2: Choose Your Avatar

You can choose from the available avatars or design one suitable for what you want to market or promote on the site.

Step 3: Input Your Text

The bot is expected to say or utter this to the visitor. During practice, you can use the real-time editing options to make changes to the script.

Step 4: Customize Your Video

The platform's editing tools shall be used to fine-tune the avatar's appearance and to set up the video options.

Step 5: Generate and Review

When you are ready, burn the video using your selected options. Read it to ensure it meets your expectations, and tweak it if needed.

Step 6: Download and Share

Save the final and share or use it for your desired needs, such as training, promotion, enlightening, and more.

Conclusion

Synthesia is a revolutionary realization of AI in the video field, which gives users unforgettable video generation opportunities. Whether the company or organization needs to improve communication or the marketing department or create any presentation to spread knowledge, Synthesia offers a perfect beneficial tool for content building in the contemporary world. Join the Applied Generative AI Specialization program to gain in-demand AI skills through live online classes by industry experts.

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FAQs

1. Is Synthesia free or paid?

Synthesia is a Paid tool.

2. How expensive is Synthesia?

Synthesia's Starter Pack is priced at $22/month (if billed annually).

3. What are the disadvantages of Synthesia?

Limited free access, customization constraints, AI accuracy issues, and privacy concerns are the disadvantages of Synthesia.

4. How can businesses benefit from using Synthesia?

Cost and time efficiency, scalability, personalization, enhanced communication, and global reach are the benefits businesses get by using Synthesia.