Search Engine Optimization (SEO) Course

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Content aligned with

OMCP®

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Content aligned with

OMCP®

SEO Certification Course Overview

This SEO course in US is designed to provide a thorough understanding of Search Engine Optimization principles and techniques. Aligned with OMCP standards, the course covers fundamental concepts through advanced strategies, ensuring that participants are equipped to effectively optimize websites for search engines and improve online visibility.

SEO Course Key Features

100% Money Back Guarantee
No questions asked refund*

At Simplilearn, we value the trust of our patrons immensely. But, if you feel that a course does not meet your expectations, we offer a 7-day money-back guarantee. Just send us a refund request via email within 7 days of purchase and we will refund 100% of your payment, no questions asked!
  • Live interactive sessions delivered by experienced SEO experts
  • Learn tools like Semrush, Ahrefs, Moz and more
  • Get free access to the SE Ranking platform for 1 year
  • Hands-on learning with case studies, assessments and project
  • SEO content aligned to OMCP (Online Marketing Certified Professional) standards
  • Live interactive sessions delivered by experienced SEO experts
  • Hands-on learning with case studies, assessments and project
  • Learn tools like Semrush, Ahrefs, Moz and more
  • SEO content aligned to OMCP (Online Marketing Certified Professional) standards
  • Get free access to the SE Ranking platform for 1 year
  • Live interactive sessions delivered by experienced SEO experts
  • Hands-on learning with case studies, assessments and project
  • Learn tools like Semrush, Ahrefs, Moz and more
  • SEO content aligned to OMCP (Online Marketing Certified Professional) standards
  • Get free access to the SE Ranking platform for 1 year

Skills Covered

  • Search Engine Optimization
  • OffPage Optimization
  • Competitor Analysis
  • Link Building
  • Ecommerce SEO
  • Auditing
  • SEO tools
  • OnPage Optimization
  • Technical SEO
  • User Experience
  • Voice Search Optimization
  • Conversion Rate Optimization
  • Trend Analysis
  • Search Engine Optimization
  • OnPage Optimization
  • OffPage Optimization
  • Technical SEO
  • Competitor Analysis
  • User Experience
  • Link Building
  • Voice Search Optimization
  • Ecommerce SEO
  • Conversion Rate Optimization
  • Auditing
  • Trend Analysis
  • SEO tools
  • Search Engine Optimization
  • OnPage Optimization
  • OffPage Optimization
  • Technical SEO
  • Competitor Analysis
  • User Experience
  • Link Building
  • Voice Search Optimization
  • Ecommerce SEO
  • Conversion Rate Optimization
  • Auditing
  • Trend Analysis
  • SEO tools

Begin your journey to success

Get lifetime access to self-paced e-learning content

Benefits

According to the BLS, the demand for SEO professionals is predicted to increase by 22% between 2020 and 2030. This is reflected in predictions of the SEO services market growing to $217,846,000 by 2030.

  • Designation
  • Annual Salary
  • Hiring Companies
  • Annual Salary
    $69KMin
    $92KAverage
    $200KMax
    Source: Glassdoor
    Hiring Companies
    Apple
    Nike
    HubSpot
    Hilton hotel
    Amazon
    Source: Indeed
  • Annual Salary
    $50KMin
    $63KAverage
    $104KMax
    Source: Glassdoor
    Hiring Companies
    Forbes Media
    Salesforce
    GM
    WSJ
    Nvidia
    Source: Indeed
  • Annual Salary
    $48KMin
    $68KAverage
    $91KMax
    Source: Glassdoor
    Hiring Companies
    New York Times
    Addidas
    Intuit
    Amazon
    Adobe
    Source: Indeed
  • Annual Salary
    $39KMin
    $54KAverage
    $70KMax
    Source: Glassdoor
    Hiring Companies
    Amazon
    TripAdvisor
    Google
    Thomson Reuters
    Cisco Systems
    Source: Indeed

Training Options

online Bootcamp

  • Flexi Pass Enabled: Flexibility to reschedule your cohort within first 90 days of access.
  • Live, online classroom training by top instructors and practitioners
  • Batch starting from:
28th Jun, Weekend Class
View All Schedules

33% Off$799$1,199

Corporate Training

Upskill or reskill your teams

  • Flexible pricing & billing options
  • Private cohorts available
  • Training progress dashboards
  • Skills assessment & benchmarking
  • Platform integration capabilities
  • Dedicated customer success manager

SEO Training Course Curriculum

Eligibility

This SEO course benefits anyone who wants to become proficient in SEO best practices, particularly: Professionals looking to add SEO skills, digital marketing aspirants, marketing professionals, sales professionals, digital marketers, content professionals, advertising professionals, entrepreneurs and business owners. 
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Pre-requisites

There is no prerequisite required for this course—whether you're a seasoned marketer or new to digital, this course welcomes all. Anyone with an interest in the Search Engine Optimization field may take this course. Earning the SEO certification will demonstrate your commitment to staying current with industry trends.
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Course Content

  • Search Engine Optimization Certification

    Preview
    • Lesson 1: Course Introduction

      Preview
      • 1.01 Course Introduction
        03:35
      • 1.02 What Will You Learn?
        02:14
    • Lesson 2: Introduction to SEO

      Preview
      • 2.01 Introduction
        01:43
      • 2.02 Evolution of Search Engines
        02:24
      • 2.03 Search Engine Process and Components
        01:32
      • 2.04 Working of a Search Engine
        01:13
      • 2.05 Web Directories
        01:56
      • 2.06 What Is Search Engine Optimization?
        01:45
      • 2.07 Advantages of SEO
        01:18
      • 2.08 Barriers in SEO
        01:11
      • 2.09 SEO Techniques
        03:49
      • 2.10 Quick Recap
        02:34
      • 2.11 Knowledge Check
    • Lesson 3: On-Page and Off-Page SEO

      Preview
      • 3.01 Introduction
        00:42
      • 3.02 On-Page SEO
        01:27
      • 3.03 Title Tag Optimization
        01:12
      • 3.04 Meta Keywords and Descriptions
        01:53
      • 3.05 Heading Tags
        03:00
      • 3.06 Engaging Content
        01:58
      • 3.07 Image Optimization and Interactive Media
        01:20
      • 3.08 Outbound and Internal Links
        01:24
      • 3.09 On-Site SEO
        02:12
      • 3.10 URL Optimization
        00:54
      • 3.11 Sitemaps
        01:42
      • 3.12 Domain Trust and Local Domains
        01:09
      • 3.13 Mobile Site Optimization and Responsive Websites
        01:41
      • 3.14 Yoast
        01:03
      • 3.15 Site-Loading Speed
        01:10
      • 3.16 Off-Page SEO
        00:54
      • 3.17 Demo: Ahrefs
        04:28
      • 3.18 Social Media
        01:18
      • 3.19 Blogging
        02:04
      • 3.20 Localizations and Citations
        01:03
      • 3.21 Inbound Links
        01:15
      • 3.22 Quick Recap
        01:55
      • 3.23 Knowledge Check
    • Lesson 4: Technical SEO

      Preview
      • 4.01 Introduction
        01:37
      • 4.2 Technical SEO: Overview
        01:35
      • 4.3 Factors in Technical SEO: Overview
        01:34
      • 4.04 Internet Search Engine Algorithms
        01:24
      • 4.05 Mechanism of Web Crawlers
        01:15
      • 4.06 Google Search Algorithms
        01:30
      • 4.07 Google Business Profile
        01:28
      • 4.08 Google Ads Keyword Planner
        01:24
      • 4.09 Demo: Keyword Planner
        05:32
      • 4.10 Google Trends
        01:39
      • 4.11 Demo: Google Trends
        04:27
      • 4.12 PageSpeed Insights
        01:33
      • 4.13 Demo: PageSpeed Insights
        07:23
      • 4.14 Google Analytics
        02:00
      • 4.15 Google Search Console
        01:29
      • 4.16 Search Appearance
        01:22
      • 4.17 Search Traffic
        01:23
      • 4.18 Google Index
        01:04
      • 4.19 Crawling
        00:59
      • 4.20 Use of Robots.txt File
        01:45
      • 4.21 How to Find and Fix 404 Errors?
        01:57
      • 4.22 Security Issues
        01:21
      • 4.23 Site Settings
        02:09
      • 4.24 Google Panda Google Penguin and Google
        01:43
      • 4.25 Google Penguin
        01:38
      • 4.26 Google Panda
        01:02
      • 4.27 Google Panda Penalty Recovery
        01:23
      • 4.28 Google Penguin Penalty Recovery
        01:35
      • 4.29 Real Ranking Signals
        01:24
      • 4.30 Market Analysis and User Psychology
        01:10
      • 4.31 Industry Key Drivers
        00:59
      • 4.32 Comprehend and Connect with User
        01:43
      • 4.33 Significance of UI and UX Design
        01:14
      • 4.34 Quick Recap
        01:28
      • 4.35 Knowledge Check
    • Lesson 5: Link Building and Link Marketing

      Preview
      • 5.01 Introduction
        01:28
      • 5.02 Impact of Links on Search Engine Rankings
        01:17
      • 5.03 Six Ways Search Engine Judges Links
        02:01
      • 5.04 The Psychology of Linking
        00:46
      • 5.05 Types of Link Building
        01:51
      • 5.06 Important Factors of Link Building
        02:04
      • 5.07 Link Building Resources and Utilities
        00:51
      • 5.08 Link Building Tools
        01:34
      • 5.09 Choosing the Right Link Building Strategy
        02:46
      • 5.10 Content Syndication
        00:39
      • 5.11 Incentive-Based Link Marketing
        01:18
      • 5.12 Search Engines Battle with Link Spam
        02:08
      • 5.13 Social Networking for Links
        01:59
      • 5.14 Quick Recap
        02:10
      • 5.15 Demo: Yoast SEO
        16:51
      • 5.16 Demo: Moz
        03:34
      • 5.17 Spotlight
        01:17
      • 5.18 Knowledge Check
    • Lesson 6: Connecting E-Commerce

      Preview
      • 6.01 Introduction
        01:56
      • 6.02 The Mission of Search Engines
        01:43
      • 6.03 The Market Share of Search Engines
        03:09
      • 6.04 Human Goals of Searching
        01:58
      • 6.05 Determining Searchers Intent
        02:06
      • 6.06 How People Search?
        01:47
      • 6.07 How Search Engines Drives Commerce on Web?
        03:19
      • 6.08 Eye Tracking How Users Scan Results Pages?
        01:20
      • 6.09 Click Tracking
        02:28
      • 6.10 Quick Recap
        02:41
      • 6.11 Knowledge Check
    • Lesson 7: Obstacles in SEO

      Preview
      • 7.01 Introduction
        01:42
      • 7.02 Black Hat SEO
        01:41
      • 7.03 Irrelevant Content
        02:05
      • 7.04 Targeting the Wrong Audience
        01:42
      • 7.05 Competition
        01:37
      • 7.06 Overlooking Social Media as a Medium
        01:44
      • 7.07 Ignorance of UX for a Website
        01:45
      • 7.08 Missing XML and HTML Sitemaps
        01:40
      • 7.09 Slow Page Load Time
        01:50
      • 7.10 Use of Flash on a Site
        00:51
      • 7.11 JavaScript Accessibility Issues
        01:02
      • 7.12 Quick Recap
        01:45
      • 7.13 Knowledge Check
    • Lesson 8: Sitemaps

      Preview
      • 8.01 Introduction
        00:49
      • 8.02 Types of Sitemaps
        03:25
      • 8.03 Creating a Sitemap
        02:38
      • 8.04 Popular Sitemap Generators
        02:40
      • 8.05 MindNode
        02:04
      • 8.06 WriteMaps
        01:27
      • 8.07 DynoMapper
        01:10
      • 8.08 Quick Recap
        02:17
      • 8.09 Demo: Screaming Frog
        09:49
      • 8.10 Knowledge Check
    • Lesson 9: The Future of SEO

      Preview
      • 9.01 Introduction
        00:53
      • 9.02 The Ongoing Evolution of Search
        03:36
      • 9.03 Searchable Content and Content Types
        03:01
      • 9.04 Personalization Localization and User Influence on Search
        03:39
      • 9.05 The Increasing Importance of Local Mobile and Voice Recognition Search
        03:20
      • 9.06 Increased Market Saturation and Competition
        01:41
      • 9.07 SEO as an Enduring Art Form
        01:30
      • 9.08 Quick Recap
        02:12
      • 9.09 Demo: Semrush
        16:15
      • 9.10 Spotlight
        01:47
      • 9.11 Case Study on Kentucky Fried Chicken KFC
        02:52
      • 9.12 Knowledge Check
    • Lesson 10 - Practice Project

      • Perform Keyword research, On-Page SEO, and SEO Audit for a travel industry website

Tools Covered

DM_ahrefDM_Google PageSpeed insightsDM_SEMRUSHDM_YoastDM_screaming frogDM_MOZGoogle TrendsGoogle Keyword Planner

Project and Case Study

  • Project 1

    SEO strategy for eCommerce Website

    (Project) Help an e-commerce company transition to the online marketplace to expand its customer base and reach a global audience. By creating an SEO strategy for their website.

  • Project 2

    Increase KFC online presence

    (Case Study) Assist KFC in broadening its online presence and driving traffic across various digital platforms. Enhance brand visibility through SEO promotions, strategic keywords, and hashtags to boost recognition.

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SEO Course Advisor

  • Abhay Rai

    Abhay Rai

    Head - Business Operations and Marketing

    Abhay is a seasoned marketing professional with over 25 years of experience in Digital Marketing, Product Management, and Sales. He holds a Masters in Digital Marketing and certifications from Meta, Google, Hubspot, and Rankwatch. Abhay has also authored books on Digital Marketing and SEO.

  • Amarpal Khanuja

    Amarpal Khanuja

    Digital Marketing Trainer | Ex-Co Founder EdSpire

    Amarpal Khanuja is a digital marketing expert focused on SEM and Meta Ads. With a proven track record, he creates effective strategies and campaigns, driving brand visibility and results. Passionate about digital marketing, he aligns plans with business goals to exceed client expectations.

  • CM Manjunath

    CM Manjunath

    Digital Marketing Trainer | SEO, Google Ads, Social Media Marketing

    CM Manjunath is a freelance digital marketing trainer and a professional speaker. His expertise includes topics like web development using WordPress, SEO, content marketing, and more. He focuses on SEO and PPC advertising on platforms like Facebook and Google Ads to generate quality leads.

prevNext

SEO Exam & Certification

Search Engine Optimization (SEO) Course
  • What is this SEO Course about?

    Learn key SEO concepts, strategies, and tools in this comprehensive online course developed by industry experts. Start by learning about the evolution of search engines, their processes and components, how they work, and how to adapt to the changing algorithms that power them.

    Then, dive deeper into SEO techniques like keyword research, link building, website and content optimization, analytics, technical SEO, etc. Gain practical experience working with top SEO tools, including Semrush, Moz, Google Search Console, Google Trends, and more. Plus, get free access for one year to the SE Ranking platform to keep improving your skills.

  • Who Should Enroll in this SEO Course?

    • Beginners: Whether you are new to SEO or looking to start a career in digital marketing, this course teaches you the foundational skills to get your career off the ground.
    • Digital Marketing Professionals: This course is for any existing digital marketing staff looking to boost their SEO knowledge and skills. 
    • Business Owners and Entrepreneurs: If you own an online business or plan to start one, you must learn SEO to increase organic traffic to your website.

  • Why SEO Certification Matters in the US?

    SEO is one of the most important aspects of digital marketing. After all, if customers can’t find a company’s products and services through a web search, they won’t get their business. An SEO certification shows employers and clients you have the knowledge and skills to increase visibility to generate leads and drive conversions in the hypercompetitive U.S. marketplace. This SEO certification course will help you gain job-ready skills that top recruiters seek.

  • Who can apply for the search engine optimization course?

    This SEO course has no prerequisites. Anyone interested in search engine optimization, from seasoned marketers to freshers, can take this training. Adding the search engine optimization certification to your profile will give you an edge over your competitors.

  • How do I earn my search engine optimization certification?

    The search engine optimization course can help you obtain your SEO certification. All you need to do is attend 80% of the live sessions and complete one project.

  • Do you provide any practice tests as a part of this SEO course?

    Yes, we provide two practice tests as part of our search engine optimization course to help you check your knowledge. You can also try this free SEO Online MCQ Practice Test to evaluate your progress.

SEO Course Reviews

  • Marko Stefan

    Marko Stefan

    Deal Lifecycle Manager

    Simplilearn’s Advanced SEO course is a good springboard for the traditional marketers.

  • Thomas Vincent Arokiaswamy

    Thomas Vincent Arokiaswamy

    SEO Account Executive

    Thanks to Simplilearn and Indic AI, I gained essential digital marketing skills at an affordable cost. The flexible course fit my schedule, and I could learn at my pace. After completing it, I earned a promotion with a 25% salary hike. From Link Builder to SEO Accounts Executive—this course truly transformed my career!

  • Maria Terentyeva

    Maria Terentyeva

    Strategy and Analytics Manager

    Thanks! I now see how to improve my projects and get better results after completing this SEO course.

prevNext

Why Join this Program

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

SEO Certification Course FAQs

  • What is an SEO course, and why take one?

    A good SEO course provides comprehensive training in the top tools and techniques to drive traffic to a website, generate leads, and drive sales. SEO skills are in high demand, which can help you stand out in the competitive digital marketing job market in the U.S. This SEO certification course covers all the skills you’ll need.

  • What skills will I learn in this SEO certification course?

    In this course, you’ll learn about keyword research, on-page and off-page optimization, competitor analysis, technical SEO, link building, and tools such as Google Analytics, Semrush, Ahrefs, Moz, Screaming Frog, Google PageSpeed Insights, and more. Combining these skills and tools prepares you to lead comprehensive SEO initiatives.

  • Do I need prior experience to enroll in this SEO course?

    No prior digital marketing experience is required to take this SEO certification course. If you are a novice or a professional marketer, this course will equip you with training in the latest skills, techniques, and tools to empower organic digital marketing strategies for any organization in the U.S.

  • Will I gain a certification after completing the SEO course?

    By completing the training, you will receive an industry-recognized certification that testifies to your SEO skills. This certification will help you stand out to employers by demonstrating your commitment to staying on top of the latest digital marketing tools, techniques, and trends U.S. companies seek.

  • Is there a high demand for SEO professionals in the US?

    There is a high demand for SEO professionals and many job opportunities because most companies depend on organic search for visibility. According to the U.S. Bureau of Labor Statistics, the demand for advertising, promotions, and marketing managers (including certified SEO professionals) will increase by 8% between 2023 and 2033.

  • How much can an SEO Manager make in the US on average?

    According to Glassdoor, an SEO Manager can make an average annual salary of $137K, including base salary and additional compensation. Salaries will vary based on experience level, job role, industry, location, and company. For context, the average annual salary for an SEO Specialist in the US is $84K.

  • What US industries pay the most for SEO managers?

    There is a high demand for SEO managers across multiple industries in the U.S., including financial services, information technology, education, media and communications, and management and consulting. That said, companies of all sizes and any industry require SEO strategies to be relevant and competitive in today’s digital world.

  • Why is SEO training beneficial for companies in the US?

    Companies in the U.S. will gain a competitive advantage by hiring qualified SEO professionals and providing upskilling opportunities to current employees. Simplilearn provides corporate training options to help companies provide upskilling opportunities that incentivize employees to develop critical skills in digital marketing and more.

  • What exactly is search engine optimization?

    Search Engine Optimization, or SEO, is the practice of increasing your site's visibility on search engines such as Google. It is all about increasing both traffic quality and quantity to your website in an organic, ad-free way. Through clever techniques such as keyword optimization, site speed optimization, and content creation, SEO enables your website to rank higher in search results when someone is searching for something you provide.

  • Why should organizations invest in hiring SEO professionals?

    As search engine algorithms grow, having an SEO expert is essential to increase website traffic, conversions, and drive business growth. Qualified SEO professionals keep companies ahead of their competitors by optimizing elements of a website's web presence, including content, site structure, loading speed, mobile-friendliness, and crawlability, to rank higher on search engines such as Google, Bing, and Yahoo.

  • What can be my salary potential as an SEO specialist after completing this SEO course?

    Completing this SEO course can positively impact your earning potential. Recent trends show that the SEO field’s salary potential is expected to increase further.
    Realistically, an SEO specialist’s salary can vary according to their experience, base location, and company. 
    In the U.S., the average salary ranges from $74,000 to $90,000 annually. However, for senior positions, it can reach $150,000
    In India, SEO specialists earn between ₹158,000 to ₹615,000 annually.

  • Where and how can I access the e-learning content for this SEO course?

    Once you pay and register for this SEO course, you’ll get 24/7 access to the e-learning content on our website. You’ll receive an automated course purchase confirmation email that will guide you through the process.

  • I am unable to access the online SEO course. Whom should I contact?

    Under such circumstances, you can reach out to our team by visiting the Simplielarn website and selecting either the Live Chat or the Help & Support option.

  • Does Simplilearn offer any other online Digital Marketing courses?

    Absolutely! We offer various online digital marketing courses, such as specialized certifications, master's programs, and post-graduate courses tailored to different skill levels. Simplilearn greatly believes in upskilling and boosting career opportunities across industries, with each course designed to help learners enhance their expertise in Digital Marketing.
    Similar programs that we offer under Digital Marketing:

  • Will missing a live class affect my ability to complete this course?

    No, missing a live class will not affect your ability to complete this course. At Simpliearn, we offer a 'Flexi-Learn' feature, which allows you to watch the missed session's recording at your convenience. This feature helps working professionals like you to stay up-to-date with the course content and meet the necessary requirements to progress and earn your certificate. Simply go to the portal, visit the select the missed class, and watch the recording to have your attendance marked.

  • Does Simplilearn have corporate training solutions?

    With Simplilearn for Business, we collaborate with Fortune 500 and mid-sized companies to deliver digital skills training for their talent development strategies. Our corporate training offerings include short skill-based certification programs, role-based learning paths, and Simplilearn Learning Hub+, a comprehensive learning library with unlimited live and interactive solutions accessible organization-wide.

  • Can I get a refund if I need to cancel my SEO course enrollment?

    Yes, you can cancel your enrollment in the SEO course within 7 days of enrolling. We will refund the SEO course price after deducting an administrative fee. To learn more, please read our Refund Policy.

  • Acknowledgement
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.