Digital Marketing

Digital Marketing Courses FAQs

• Is it necessary to have prior experience before taking a digital marketing certification course?

  Each digital marketing course Simplilearn offers requires different educational or professional experience. However, most don’t require learners to have a marketing background, and prior professional experience is typically preferred, but not mandatory. Our digital marketing programs and courses are designed for novices and experienced professionals alike.

• How much does a digital marketing certification course cost in the US?

  Our digital marketing course costs vary, from free, video-based Simplilearn SkillUp courses to more comprehensive paid programs. Here are some examples of our most popular digital marketing programs:

  • Post Graduate Program in Digital Marketing with Purdue University: $3,000

  • Digital Marketing Specialist with Meta: $1,649

  • Search Engine Optimization (SEO) Course: $799

• What are the career options available after getting a digital marketing certification?

  After earning a digital marketing certification from Simplilearn, you can qualify for job roles such as Digital Marketing Specialist, SEO Analyst, PPC Manager, Social Media Strategist, and Content Marketing Manager. Keep in mind that these certifications don’t guarantee you will land one of these jobs, but will help you qualify for them. 

• What is the duration of a digital marketing certification course?

  The length of our digital marketing certification programs and courses varies. For example, you can complete free SkillUp courses at your own pace. A specialized course like Search Engine Optimization takes two weeks to complete, and more comprehensive digital marketing certification courses like the PGPs and Master’s programs last for eight months. 

• What is the demand for digital marketing professionals in the US?

  As companies allocate larger budgets for online marketing strategies and campaigns, the demand for certified digital marketers is rapidly increasing. According to the U.S. Bureau of Labor Statistics, the demand for skilled professionals is at an all-time high, and the job market is expected to increase by eight percent between 2023 and 2032.

  https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#

• How much do certified digital marketers make in the US?

  According to Glassdoor, the average annual compensation for digital marketers in the US is $83K, including base salary and additional pay (stock options, bonuses, commissions, etc.). Here are the salary ranges for more specific roles:

  • Digital Marketing Manager I: $94K - $167K

  • Digital Marketing Manager II: $103K - $171K

  • Lead Digital Marketing Manager: $106K - $182K

  *Note: Salaries will vary based on experience level, geography, industry, and company.

• What tools will I learn in these digital marketing programs?

  The tools you’ll learn in these digital marketing courses vary. However, here are some examples:

  • Google Analytics

  • Semrush

  • Facebook Ads Manager

  • HubSpot

  • Meta Business Suite

  • Mailchimp

  • ChatGPT

  • YouTube Analytics

  • Moz

  • Google Ads

  • Canva

  • Screaming Frog

  • And more…

• What is the size of the digital advertising market in the US?

  The US digital advertising market is expected to grow at a CAGR of 13.9 percent, with incremental growth of $173.4 billion between 2023 and 2028. Brands are increasingly leveraging AI and machine learning algorithms to enhance the effectiveness of their digital marketing and advertising strategies. Mobile advertising, mostly through smartphones, currently accounts for a significant portion of digital advertising expenditures.

  https://www.technavio.com/report/digital-advertising-market-in-us-industry-analysis

• Which are the top industries suitable for digital marketing professionals?

  Digital marketing professionals can explore their career opportunities in sectors like advertising, retail, information technology, healthcare, and education.

• What are the best digital marketing foundation courses for beginners?

  You can explore our Digital Marketing Master’s Program that covers both basic and advanced level digital marketing concepts.

• What are the best digital marketing courses for intermediates?

  You can enroll in our Post Graduate Digital Marketing Certification Program which is designed for intermediate and senior level positions.

• What are the advanced level digital marketing courses?

  Below are some of the advanced courses for you:

  • Advanced Pay Per Click (PPC) Certification Program
  • Advanced Search Engine Optimization (SEO) Certification Program
  • Advanced Social Media Certification Program
  • Master in Digital Marketing
  • Post Graduate Program in Digital Marketing

• What does the digital marketing job market look like?

  Digital marketers are in high demand globally, and one can find many opportunities in countries like India, the U.S., Canada, and Australia. Companies across all industries seek professionals with expertise in digital advertising and content strategy. With internet usage growing exponentially, it goes without saying that digital marketing is here to stay and so is the demand for digital marketing specialists.

• What are the top job titles in the field of digital marketing?

  The top job titles in the Digital Marketing field include:

  • Digital marketing manager
  • Social media marketing expert
  • Search engine specialist
  • SEO manager
  • Content marketing manager

• What is the recommended career path for digital marketing aspirants?

  Digital marketing is a diverse field. Depending on your interests, you can choose either a general or specialized role. Professionals can start by taking up the Digital Marketing Master’s Program to learn the basics of the field and then move onto specialization. You can choose to become an SEO specialist, PPC specialist, social media marketing specialist, content manager, or digital marketing specialist when considering a specialization.  

• What is the average salary of a digital marketing professional?

  Digital marketing specialists earn an average annual salary of $49,626 in the United States. With relevant experience, the salary prospects can exceed $67,000. 

• Which are the top hiring companies for digital marketing professionals?

  Companies like Dell, LinkedIn, Accenture, Google, Amazon, Facebook, and Oracle offer great job opportunities for digital marketing professionals.