UI/UX Design Thinking

UI/UX Design Thinking

• Lesson 01: Course Introduction

  23:23Preview

  • 1.01 Course Introduction

    04:52

  • 1.02 What Will You Learn

    03:01

  • 1.03 Tim Brown | Use Design Thinking: From Theory to Practice

    07:18

  • 1.04 Tim Brown | Use Design Thinking: An Alternative Approach to Tackling the World’s Greatest Problems

    04:04

  • 1.05 Sara Blakely | Be the Consumer

    04:08

• Lesson 02: Introduction to Design Thinking

  37:12Preview

  • 2.01 Introduction

    00:42

  • 2.02 Why Is Design Thinking Critical Today

    02:51

  • 2.03 Case Study on Oral - B

    01:25

  • 2.04 Case Study on BMW

    01:05

  • 2.05 Design Thinking Approach

    02:10

  • 2.06 Case Study on Bank of America

    01:38

  • 2.07 History of Design Thinking

    02:00

  • 2.08 Design Thinking Frameworks

    02:02

  • 2.09 IBM Model

    02:30

  • 2.10 Structured Iterative Model

    03:29

  • 2.11 Progress of Design Thinking

    02:47

  • 2.12 Challenges Best Suited to Design Thinking

    02:10

  • 2.13 Complementary to Other Techniques

    01:17

  • 2.14 Engaging Better with Storytelling

    02:56

  • 2.15 Building a Story

    04:08

  • 2.16 Case Study on PepsiCo

    02:43

  • 2.17 Quick Recap

    01:19

• Lesson 03: Exploring Design Thinking

  27:39Preview

  • 3.01 Introduction

    00:41

  • 3.02 Key Skills in Design Thinking

    02:23

  • 3.03 Context Matters: Why Successful Firms Fail

    00:37

  • 3.04 Failed Products of Successful Firms: Google

    02:01

  • 3.05 Failed Products of Successful Firms: Windows 8

    02:02

  • 3.06 Failed Products of Successful Firms: Tata Motors

    02:11

  • 3.07 Design Thinking Risks

    03:22

  • 3.08 Case Study on Mobisol

    03:31

  • 3.09 Need for User - Centric Innovation and DT

    04:01

  • 3.10 Case Study on Tesla

    02:12

  • 3.11 Case Study on Olay

    03:17

  • 3.12 Quick Recap

    01:21

• Lesson 04: Tapping Empathy to Build User Persona

  35:32Preview

  • 4.01 Introduction

    00:54

  • 4.02 Power of Empathy

    03:01

  • 4.03 Empathy: Example

    01:57

  • 4.04 Case Study on Walkman

    03:03

  • 4.05 Commercialization of Walkman

    03:35

  • 4.06 Empathy in Design Thinking

    01:23

  • 4.07 Empathy Driven Exploration

    02:34

  • 4.08 Case Study on Google

    03:43

  • 4.09 Google Framing the Problem

    01:48

  • 4.10 User Persona

    01:40

  • 4.11 Case Study on P&G: Febreze

    02:19

  • 4.12 Febreze: Second Research

    02:44

  • 4.13 Persona Definition

    02:04

  • 4.14 Creating User Persona

    01:59

  • 4.15 Qualitative Interviews

    01:22

  • 4.16 Quick Recap

    01:26

• Lesson 05: Customer Journey Mapping

  22:11Preview

  • 5.01 Introduction

    00:54

  • 5.02 Customer Journey Mapping

    03:06

  • 5.03 Types of Customer Journey Maps

    01:57

  • 5.04 Segments of Customer Journey Map

    01:03

  • 5.05 Insights on Customer Journey

    00:50

  • 5.06 Customer Journey

    01:01

  • 5.07 Building Customer Maps

    02:44

  • 5.08 Brand Experience Journey

    02:30

  • 5.09 Case Study on MRI

    03:11

  • 5.10 Empathy Maps

    01:12

  • 5.11 Empathy Map Canvas

    02:36

  • 5.12 Quick Recap

    01:07

• Lesson 06: Spotlight

  01:52Preview

  • 6.01 Exploring Design Thinking

    01:52

• Lesson 07: Problem Framing

  25:23Preview

  • 7.01 Introduction

    00:48

  • 7.02 Problem Framing

    01:22

  • 7.03 Case Study on America's Dog Adoption: Problem Reframing

    03:06

  • 7.04 Case Study on America's Dog Adoption: Problem Solving

    01:23

  • 7.05 POV Statement

    03:19

  • 7.06 Case Study: How Oscar Used Customer Centered Thinking to Improve Telemedicine

    02:42

  • 7.07 Case Study: How Oscar Rebuilt the User Experience

    02:29

  • 7.08 How Might We

    01:25

  • 7.09 Case Study on P and G

    04:02

  • 7.10 Crafting an HMW Statement

    03:28

  • 7.11 Quick Recap

    01:19

• Lesson 08: Ideation

  01:11:41Preview

  • 8.01 Introduction

    00:41

  • 8.02 Brainstorming and Ideation

    02:54

  • 8.03 Group vs Individual Brainstorming

    03:40

  • 8.04 Necessity of Constraints

    02:09

  • 8.05 House Rules for Brainstorming

    03:04

  • 8.06 Tips for Better Brainstorming

    02:02

  • 8.07 Preparing for a Brainstorming Session

    01:39

  • 8.08 Getting the Stage Ready

    02:37

  • 8.09 In Person vs Remote Sessions

    03:51

  • 8.10 Brainstorming Techniques

    00:39

  • 8.11 Mind Mapping

    03:41

  • 8.12 SCAMPER

    05:51

  • 8.13 Benefits of SCAMPER

    01:30

  • 8.14 Step Ladder Brainstorming

    01:54

  • 8.15 Rapid Ideation

    02:38

  • 8.16 Role Storming

    03:25

  • 8.17 Role Storming: Rules and Usage

    01:06

  • 8.18 Charrette

    02:04

  • 8.19 Brainwriting

    03:34

  • 8.20 Reverse Brainstorming

    03:12

  • 8.21 Case Study on Breakfast Cereal

    03:38

  • 8.22 Idea Synthesis

    00:32

  • 8.23 What Is Idea Synthesis

    01:09

  • 8.24 Affinity Mapping

    02:26

  • 8.25 Tips for Idea Synthesis

    01:52

  • 8.26 Choosing the Best Set of Ideas

    03:15

  • 8.27 Building the Evaluation Criteria

    01:42

  • 8.28 Dot Voting

    02:00

  • 8.29 Parking Lot

    01:43

  • 8.30 Quick Recap

    01:13

• Lesson 09: Concept Building

  17:45Preview

  • 9.01 Introduction

    00:49

  • 9.02 Concept Building

    01:16

  • 9.03 Working Backwards

    01:45

  • 9.04 Tips for Future Press Release

    02:03

  • 9.05 Case Study: How Swiggy POP Came About

    01:57

  • 9.06 Case Study: Analyzing the Existing System

    02:14

  • 9.07 Case Study Breaking down the Problem

    03:34

  • 9.08 Case Study: Sketching a Solution

    02:14

  • 9.09 Future State Mapping

    00:55

  • 9.10 Quick Recap

    00:58

• Lesson 10: Prototyping and Validation

  01:01:39Preview

  • 10.01 Introduction

    01:13

  • 10.02 Prototyping

    02:50

  • 10.03 Sketches

    03:27

  • 10.04 Principles of Sketching

    01:34

  • 10.05 Wireframes

    01:53

  • 10.06 Mockups

    02:09

  • 10.07 Interactive Prototypes

    01:47

  • 10.08 Wizard of Oz Prototype

    02:24

  • 10.09 Physical Prototypes

    03:02

  • 10.10 Case study on Schizophrenia

    02:04

  • 10.11 Schizophrenia PRIME App

    02:18

  • 10.12 Storyboarding

    02:29

  • 10.13 Working on a Story Structure

    02:25

  • 10.14 Storyline and Story Frames

    01:31

  • 10.15 Minimum Viable Product MVP

    00:50

  • 10.16 Case Study on MVP for Drones to Improve Farm Yields

    03:09

  • 10.17 Validation

    00:33

  • 10.18 Fundamental Assumptions Testing

    02:47

  • 10.19 Case Study: The Cautionary Tale of Quibi

    02:58

  • 10.20 Quibi: Launch

    03:48

  • 10.21 Quibi: Shutdown

    02:43

  • 10.22 Customer Validation

    02:12

  • 10.23 Guidelines for the Test

    03:04

  • 10.24 Case Study on Airbnb

    03:45

  • 10.25 Case Study on Airbnb Doubling Down on the Hunch

    03:25

  • 10.26 Quick Recap

    01:19

• Lesson 11: Spotlight

  02:24

  • 11.01 The Design Thinking Process

    02:24