Free Email Marketing Certification Course| Get Certified Now

Advanced Email Marketing

• Lesson 01 - Course Introduction

  10:44

  • 1.01 Course Introduction

    04:09

  • Dorie Clark | Use Email Lists to Connect with Your Customers

    06:35

• Lesson 02 - Introduction to Advanced Email Marketing

  09:51

  • 2.01 Introduction to Advanced Email Marketing

    00:45

  • 2.02 Introduction to Email Marketing

    02:40

  • 2.03 Increasing Value of Email in Marketing

    02:38

  • 2.04 Identifying the Email Sender

    03:11

  • 2.05 Key Takeaways

    00:37

  • Knowledge Check

• Lesson 03 - Write Better Subject Lines

  34:00

  • 3.01 Write Better Subject Lines

    00:49

  • 3.02 The Critical Importance of the Subject Line

    03:17

  • 3.03 Deciding Subject Line Length

    05:19

  • 3.04 Subject Line Wording Improves Performance

    09:41

  • 3.05 Words in the Subject Line-Actions, Promises and Outcomes

    10:08

  • 3.06 Industry Examples

    04:16

  • 3.07 Key Takeaways

    00:30

  • Knowledge Check

• Lesson 04 - Develop Emails that Drive Results

  33:34

  • 4.01 Develop Emails that Drive Results

    00:39

  • 4.02 Critical Email Design Factors

    06:50

  • 4.03 Utilize and Optimize Preheader, Headline, and Call-to-Action

    09:03

  • 4.04 Understand Color Contrast and White Space

    06:29

  • 4.05 Create Readable, Actionable Text

    07:14

  • 4.06 Utilize Mobile-Responsive Emails

    02:40

  • 4.07 Key Takeaways

    00:39

  • Knowledge Check

• Lesson 05 - Optimize Your Email Content

  39:30

  • 5.01 Optimize Your Email Content

    00:50

  • 5.02 Create Great Content

    09:26

  • 5.03 Develop a Brand Voice and Strategy

    07:25

  • 5.04 Benefits of Using Images in Email

    07:28

  • 5.05 Integrate Video for Higher Engagement

    04:18

  • 5.06 Use Email with Other Digital Channels

    09:18

  • 5.07 Key Takeaways

    00:45

  • Knowledge Check

• Lesson 06 - List Management Strategies

  38:32

  • 6.01 Subscriber List Management Strategies

    00:56

  • 6.02 Issues of Subscriber Consent to Send Emails

    14:09

  • 6.03 List is a Business Asset

    04:40

  • 6.04 Manage Churn Rate and Improve

    07:59

  • 6.05 Understand Personalization

    04:59

  • 6.06 Utilize Recognition and Rewards

    05:07

  • 6.07 Key Takeaways

    00:42

  • Knowledge Check

• Lesson 07 - Automating Your Emails

  30:07

  • 7.01 Automating Your Emails

    00:51

  • 7.02 The Demonstrated Value of Automated Emails

    04:30

  • 7.03 Get Started with Welcome Emails

    08:50

  • 7.04 Understand Date-Based Triggers

    05:42

  • 7.05 Understanding Action and Event Triggers

    09:27

  • 7.06 Key Takeaways

    00:47

  • Knowledge Check

• Lesson 08 - Create Optimal Landing Pages

  42:45

  • 8.01 Create Optimal Landing Pages

    01:00

  • 8.02 The Purpose of Landing Pages

    02:48

  • 8.03 Types of Landing Pages

    07:21

  • 8.04 Landing Page Design and Layout

    09:15

  • 8.05 Human Factors in Landing Page Design

    05:20

  • 8.06 Consistency in Message

    06:55

  • 8.07 Optimize Call-to-action and Lead Capture

    09:26

  • 8.08 Key Takeaways

    00:40

  • Knowledge Check

• Lesson 09- Create an Email Campaign Checklist

  27:53

  • 9.01 Create an Email Campaign Checklist

    00:46

  • 9.02 Email Preflight Strategy

    09:56

  • 9.03 Create a Preflight Review Checklist

    05:55

  • 9.04 Test Your Emails

    02:43

  • 9.05 Timing Strategies for Email Campaigns

    08:05

  • 9.06 Key Takeaways

    00:28

  • Knowledge Check

• Lesson 10 - GDPR for Digital Marketers

  18:06

  • 10.01 Overview

    01:49

  • 10.02 Implications of GDPR

    04:43

  • 10.03 Email Marketing and GDPR

    06:45

  • 10.04 Audit and Review for GDPR

    04:49

  • Knowledge Check