Best Marketing Certifications

FAQs On Marketing Courses

• What are the best marketing courses available online?

  Some of the key factors to consider when choosing the best marketing courses include the quality of the curriculum, the expertise of the instructors, and the flexibility of the course format.

  Simplilearn’s marketing certification ourses cover social media, content, email, digital marketing, and more, with self-paced learning and hands-on projects. Plus, we offer industry-recognized certifications from Google, Hubspot, and OMCP, along with resume assistance, career mentoring, and job portal access. Enroll today!

• Can I take a marketing course if I don't have a background in business or marketing?

  While some marketing courses require prior knowledge in business or marketing to earn certification, Simplilearn's courses are designed to cater to a diverse audience and do not require prior knowledge in these areas.

  Simplilearn’s marketing certification courses are designed to provide a foundational understanding of marketing concepts and principles, and are suitable for anyone interested in learning about marketing. However, some advanced level courses may require some basic understanding of business and marketing concepts.

• How much does it cost to enroll in a marketing course?

  The cost of Simplilearn's digital marketing certifcations vary depending on the course and format chosen, as well as currency exchange rates. However, as of April 18, 2023, the approximate range of prices for Simplilearn's digital marketing courses in Indian rupees is from Rs. 37,000 to Rs. 1,48,000 or more. It is important to note that exchange rates may fluctuate, so it is recommended to check the current prices on Simplilearn's website for accurate information.

• Are there any prerequisites for taking a marketing course?

  In general, the prerequisites for marketing certifications may vary depending on the course content and level of expertise required.

  The prerequisites for Simplilearn's marketing courses vary depending on the specific course and level of expertise. Some courses may require prior knowledge or experience in digital marketing or related fields, while others are designed for beginners with no prior experience. It is recommended to check the specific course requirements on the website to ensure that you meet the prerequisites for the course. Additionally, some advanced-level courses may have more stringent prerequisites than others, so it is important to review the course details carefully before making a decision to enroll.

• What kind of skills can I expect to learn from a marketing course?

  Business marketing courses, such as those offered by Simplilearn, can provide learners with a range of skills and knowledge to help them succeed in the field of marketing. These skills may include understanding key marketing concepts and principles, conducting market research, creating effective marketing strategies, developing and executing successful advertising campaigns, leveraging social media and digital marketing channels, and measuring the success of marketing initiatives.

  Additionally, learners may also develop skills related to data analysis, consumer behavior, communication, and project management, which are all valuable skills in the marketing field. The specific skills and knowledge gained from a marketing course may depend on the course content and focus, as well as the level of expertise of the learner.

• Are online marketing courses as effective as in-person courses?

  Online marketing certifications, like the ones offered by Simplilearn, can be just as effective as in-person courses, and in some cases, even more so.

  While in-person courses may offer the advantage of face-to-face interaction with instructors and peers, online courses offer the flexibility of self-paced learning, the ability to learn from anywhere with an internet connection, and access to a wealth of resources and tools to support learning. Simplilearn’s online marketing courses leverage interactive elements such as live webinars and master classes by industry experts from top universities and companies, group discussions, and online assignments to engage learners and promote collaboration.

  Additionally, online marketing courses are also time-efficient, making them a popular choice for learners who want to enhance their skills while balancing work and other commitments.

• Can I receive a certificate of completion for a marketing course?

  Yes, learners who complete Simplilearn's business marketing courses are eligible to receive a certificate of completion from top universities and companies such as IMT Ghaziabad, Purdue University, and Facebook. These certificates, awarded after successful completion of all course requirements, hold the logos and names of the partnering universities or companies, which can add further credibility and value to the credential. It can be shared digitally, making it easy to include on resumes, LinkedIn profiles, or other professional profiles.

• What kind of job opportunities can a marketing course open up for me?

  Business marketing courses can open up a range of job opportunities for learners. Some common job roles in marketing include digital marketing specialist, social media marketing manager, marketing analyst, marketing manager, advertising manager, and brand manager. These roles involve developing and implementing marketing strategies to promote products or services, conducting market research to understand consumer behavior and preferences, creating and executing advertising campaigns, and measuring the success of marketing initiatives.

  Learners may also find opportunities in diverse fields such as healthcare, finance, technology, and more. It is important to note that job opportunities and requirements may vary depending on factors such as location, industry, and level of experience.

• How long does it take to complete a marketing course?

  Simplilearn offers a range of marketing certification courses, including short-term courses that can be completed in as little as a few hours to more comprehensive courses that may take several months to complete. For example, Simplilearn's Digital Marketing Specialist course is a 90-day course that requires an average of 5-10 hours of study per week, while their Advanced Social Media Marketing course can be completed in 180 days and requires an average of 6-8 hours of study per week. It is important to note that the duration of the course may also depend on the learner's individual pace of learning and the amount of time they can dedicate to studying each week.

• Can I get a refund if I am not satisfied with the marketing course?

  Yes, Simplilearn offers a refund policy for their marketing certification courses. Learners who are not satisfied with their course can request a refund within 7 days of the course start date. To be eligible for a refund, learners must not have completed more than 25% of the course content and must provide a valid reason for their request. Simplilearn's refund policy may vary depending on the course, so learners should review the course page or contact Simplilearn's customer support team for specific details. Additionally, learners may want to consider reading reviews and researching the course content before enrolling to ensure that the course meets their expectations and needs.

• Is there a High Demand for Digital Marketing Specialists?

  The rising demand for marketing specialists doesn't seem to decline in the upcoming years. According to the Bureau of Labor Statistics, a marketing specialist can make up to $65,810 annually. There is an expectation of 163,600 new vacancies in the industry, which is almost twice the labor market average.

  On the other hand, a marketing manager can earn up to $141,490 annually, which translates to $68.03 per hour. Overall, the demand for digital marketing specialists has increased by 19.6% since 2006. 

  Qualifications and Certifications Pay Off

  The payscale for marketing specialists with and without marketing certifications can vary from $116,500 to $67,000 per year. That's a whopping $43,000 per year difference!

  The difference widens for Digital Marketing Specialist positions. While entry-level positions pay up to $47,750 annually, experienced, certified specialists have an almost double salary— approximately $94,000 per year. 

  The certifications range from a few hundred to a few thousand dollars. But they carry the immense potential to offer a substantial increase in earnings.

  Academic Courses Vs Certifications

  Academic courses focus on the fundamentals of digital marketing. Some advanced courses are designed to augment further the understanding of people working in marketing-related positions.

  Contrastingly, digital marketing certification courses focus on specific tools. Often these certifications are prerequisites for employment. So, if you're seeking a marketing position at a company, get marketing certifications from Google and top institutes to level up your career. 

  1. Search Engine Optimization (SEO)

  Simplilearn's Advanced Search Engine Optimization course transforms you into a full-stack SEO professional providing in-depth knowledge that helps drive sustained growth to your website's critical marketing channels. 

  Cost: 

  • Self-Paced Learning: ? 34,999

  • Online Bootcamp: ? 39,999

  • Corporate Training: Customized To Your Team's Needs

  Why Go for This?

  This SEO certification validates your skills related to keyword research, link building, technical SEO, analytics, competitive analysis, on-page optimization, off-page optimization, and more. These skills are highly valuable and rewarding in the digital marketing industry. 

  You also develop proficiency in the top marketing tools, including SEMrush, Moz, Majestic, and SpyFu.

  How to Get Started?

  If you possess an undergraduate degree/ high school diploma and find interest in the SEO field, you can enroll in the course. To obtain your SEO certification, you must:

  • Complete 85% of the course

  • Attend all the sessions within one live virtual batch

  • Complete the projects

  • Complete a simulation test with at least 75%

  2. Advanced Social Media Certification

  This course certification is a must-have for any aspiring Social Media Marketer, and seasoned professionals can polish their skills too. The Advanced Social Media Certification course program is designed to help you master social media marketing, including strategy formation, influencer marketing, reputation management, web analytics, and content marketing. 

  Cost: 

  • Self-Paced Learning: ? 34,999

  • Online Bootcamp: ? 39,999

  • Corporate Training: Customized To Your Team's Needs

  Why Go for This?

  This marketing certification combines the disciplines of advanced social media, advanced web analytics, and advanced content marketing to enable you to elevate your brand and execute successful social campaigns. It provides extensive project experience, and on completion of the course, you will be able to utilize popular platforms including Facebook, Twitter, and LinkedIn like a pro. 

  How to Get Started?

  Anyone with basic digital marketing knowledge can enroll for the course online and get lifetime access to self-paced learning. Complete 85% of the course, take the self-assessment simulation exam and get certified. 

  3. Advanced Pay Per Click (PPC) Certification

  Paid marketing is among the most effective ways to target digital audiences. It accounts for over 40% of all Digital Marketing budgets. The Advanced PPC Training Course curated by industry experts fast-tracks your career by transforming you into an able paid marketing professional. 

  Cost: 

  • Self-Paced Learning: ? 34,999

  • Online Bootcamp: ? 39,999

  • Corporate Training: Customized To Your Team's Needs

  Why Go for This?

  The certification course promotes learning the nuances of Pay-Per-Click, conversion optimization, display advertising, and web analytics. It provides in-depth knowledge of bidding methods, ranking algorithms, and ad platforms and covers the following skills:

  • Performance measurement

  • Lead generation improvement

  • Buying funnel

  • Keyword organization

  • Keyword research

  • Ad testing and extensions

  • Display network

  • Track clicks and ROI

  How to Get Started?

  Visit the website and select the training option. Click the enroll now button and enter the details required. Get lifetime access to high-quality self-paced e-learning content and start learning the top PPC tools.  

  4. Post Graduate Program In Digital Marketing

  The Postgraduate Digital Marketing Program co-created with Facebook in association with Purdue University has been ranked the no.1 Digital Marketing Course by Marketing Land & Search Engine Journal. 

  Cost: 

  • Total fee: ? 1,17,700

  • Financing option: ? 3,907/month

  Why Go for This?

  You get to learn the best digital marketing tools and strategies from industry experts. The marketing course features Masterclasses from Facebook and Purdue.  Additionally, you enjoy the following perks:

  • Purdue Advantage: 6-credit transfer for the Purdue Online MS in Communication program 

  • Meta Exam Voucher of $99 and expert sessions with trainers from Meta Blueprint 

  • Level up sessions with Dorie Clark and Mollie Spilman 

  • Job Assistance and career mentoring

  • Salary hike

  • You can complete this certification program while you work.

  How to Get Started?

  The program has a six months duration. Visit the website and check the starting date for the next cohort. Fill out the application form and begin your journey. 

  5. Professional Certificate in Digital Marketing

  IMT Ghaziabad, in collaboration with Simplilearn, offers Digital Marketing Expert Professional Certificate to facilitate a holistic understanding of digital marketing topics like SEO, Web Analytics, Social Media, PPC, and Marketing Analytics. The course program has a five months duration. 

  Cost: 

  • Total fee: ? 1,17,700

  • Financing option: ? 3,907/month

  Why Go for This?

  Candidates who enroll on the program get the following benefits:

  • Live classes by IMT faculty

  • IMT Ghaziabad Certificate and Associate Alumni Membership. 

  • Meta exam voucher of $99

  • Expert sessions by Meta Blueprint trainers

  • LevelUp sessions by the leading industry experts like Dorie Clark and Mollie Spilman 

  • Job assistance and career mentoring

  • 25+ hands-on projects

  How to Get Started?

  The prerequisites are:

  • At least two years of work experience

  • A bachelor's degree in any discipline

  • A digital marketing background is desirable but not essential

  The application process comprises three simple steps. 

  • Submit an online application: Tell about yourself and why you wish to pursue the program.

  • The admission panel will review the application and shortlist candidates.  

  • If selected, you can begin the program within 1-2 weeks.

  6. Microsoft Advertising Certification

  One of the highly sought-after marketing certifications offered by Microsoft —Microsoft Advertising Certification is completely free. It helps you learn how to make the most of your advertising dollars and optimize ad campaigns.

  Cost: 

  Free

  Why Go for This?

  Once you complete the certification, you get placed in the member directory so potential employers can confirm your certification status. It polishes your existing skills and teaches you the best practices that would help you get started in the marketing world.

  How to Get Started?

  Visit the Microsoft learning lab and choose from the three free certifications:

  • Search Advertising Learning Path

  • Native & Display Advertising Learning Path

  • Shopping Advertising Learning Path

  Click the Start button to begin the course. To earn the certification, you will have to pass an online multiple-choice exam of 50 questions. Achieve at least 80% or more. 

  Those who pass all 3 certified courses receive the highest-level certification–the Microsoft Advertising Certified Professional (MACP). 

  7. Google Analytics Individual Qualification Exam

  Google Analytics is a must-learn tool for any marketer. The Google Analytics Individual Qualification certification is highly specialized. It transforms you into a well-trained marketing expert who can effectively use Google Analytics to recognize ad strategy's weaknesses and strengths. 

  Cost: 

  Free

  Why Go for This?

  A strong understanding of Google Analytics is sure to push you one step closer to building profitable digital marketing campaigns.

  How to Get Started?

  Enroll and take a 90-minutes long exam in a single session to get certified. You require a minimum score of 80% to pass. If you do not make it to 80%, you will have to wait a week before trying again.

  8. YouTube Certified

  YouTube is a promising platform in the marketing world. A YouTube certification introduces candidates to the compelling video marketing journey and assists them in advancing their careers. 

  Cost: 

  Free

  Why Go for This?

  It helps in learning the tips and tricks to creating engaging video content. It allows learners to take up all the building blocks of digital marketing and apply them to the YouTube platform. It provides four in-depth courses on:

  • Content Ownership

  • Asset monetization

  • Music course

  • Music rights management

  How to Get Started?

  First of all, you need to check if you're eligible. The certified courses are only for creators and partners with a partner manager/ Content ID. Also, you must possess a Google Account and be in ongoing compliance with all YouTube policies. 

  If you are eligible, enroll in a course by contacting your partner manager. Complete your course and take the exam for a 2-hour duration. You must score at least 75% or higher. If you do not pass on the first attempt, you may retake the exam after 24 hours.

  9. HubSpot Content Marketing Certification

  The HubSpot Content Marketing Certification comprises 12 courses that help you build a strong content marketing foundation. The course covers everything from guest blogging strategies to content promotion.

  Cost: 

  Free

  Why Go for This?

  The course is ideal for beginners, Marketing Professionals, Inbound Professionals, and Content Producers who wish to learn a content creation framework to consistently produce effective content for both humans and search engines.   

  How to Get Started?

  Visit the HubSpot academy, sign up, and start your course. 

  10. Facebook BluePrint Marketing Certification

  Utilize Facebook's massive reach to generate traffic and conversions by learning top practices taught in Facebook's two unique marketing certifications: 

  • Facebook Certified Planning Professional

  • Facebook Certified Buying Professional

  Cost: 

  $150 per certification

  Why Go for This?

  Meta certification bears testimony to your advanced-level proficiency in various aspects of digital marketing with Meta products.

  How to Get Started?

  Sign up and choose an exam. Prepare well and take the exam. Demonstrate your understanding of planning successful campaigns, targeting the right audiences, and maximizing your reach via Pixels and Facebook Pages.

  11. SEMrush SEO Toolkit Course

  The SEO Toolkit Course by SEMrush helps you dive into the world of SEO and takes up only three hours of your time. Completing the course will make you ready to handle keyword research, campaign building, and metric measurement.

  Cost: 

  Free

  Why Go for This?

  The course is free and has a shorter duration. You get to learn proven tactics from digital marketing experts. 

  How to Get Started?

  Visit the website and enroll for free in a course that suits your needs. Start your eLearning journey and prove your potential to prospective employers.

• What are the top marketing certifications students can attend?

  There are several marketing certifications for students to choose from. Among them the best ones are:

  • Post Graduate Program In Digital Marketing

  • Digital Marketing Specialist Certification

  • Digital Strategy For Brand Marketing

  • Advanced Social Media Training Course

  • Advanced Mobile Marketing Certification Training

  • Search Engine Optimization (SEO) Training Course 

  • Advanced Website Conversion Rate Optimization Certification Training

  • Advanced Pay Per Click (PPC) Certification Training

• What are the top marketing certifications students can attend?

  There are several marketing certifications for students to choose from. Among them the best ones are:

  • Post Graduate Program In Digital Marketing

  • Digital Marketing Specialist Certification

  • Digital Strategy For Brand Marketing

  • Advanced Social Media Training Course

  • Advanced Mobile Marketing Certification Training

  • Search Engine Optimization (SEO) Training Course 

  • Advanced Website Conversion Rate Optimization Certification Training

  • Advanced Pay Per Click (PPC) Certification Training

• What do marketing certifications cover?

  Marketing certifications aim to introduce learners to the fundamental concepts of marketing, its key areas, and the marketing skills that a professional must possess. These certifications cover theory and practical skills that give learners a comprehensive learning experience. In other words, marketing certifications cover everything a learner needs to know to become a demanded professional in the marketing industry.

• Is a digital marketing certification worth it?

  For students willing to get established in the marketing industry, learning digital marketing can help them secure a significant job position as a digital marketer. Digital marketing certification courses introduce students to the fundamentals of digital marketing and its relations with social media marketing, email marketing, and Search Engine Optimization or SEO. 

  These certifications teach everything to become a certified digital marketing professional and help students acquire the mandatory skills. For instance, they are introduced to marketing tools, various functions of social media in marketing, the importance of Google Ads, content marketing, mobile marketing, video marketing, and so much more.

• What does a marketing professional do?

  The job of a marketing professional is to implement new strategies into a business to help them reach the target audience and boost their sales. A marketing professional looks after various significant domains and serves many important roles, such as:

  • Video Advertising, Email Marketing

  • Digital Marketing

  • Plan Digital Marketing Strategies

  • Social Media Marketing

  • Digital Marketing Content And Overall Content Marketing

  • Optimize Search Engines

  • Google Ads Display

  • Online Marketing

  • Managing Customer Relationships

  • Running Successful Campaigns To Attract New Customers

  • Emphasize Digital Advertising And Paid Search

  • Explore Marketing Analytics

• What are the different fields of marketing you can explore?

  Marketing has several specialization areas, and all are interconnected to each other. The significant areas of marketing are:

  • Digital Marketing

  • Search Engine Optimization SEO Marketing

  • Content Marketing

  • Email Marketing

  • Video Marketing

  • Social Media Marketing

  • Online Marketing

  • Product Marketing

  • Influencer Marketing

  • Visual Marketing

  • Brand Management Marketing

• What qualifications do you need to become a digital marketer?

  To become a professional digital marketer, students must acquire a bachelor’s degree and attend digital marketing certifications that teach real skills. A digital marketing certification is the easiest pathway for students to become marketing professionals. These courses can give them insights into the roles of a digital marketing expert and how they plan digital marketing strategy or any other type of marketing strategy and use several marketing tools to bring the best solutions.

• What type of skills do you learn in marketing certifications?

  Learners come across various skills while attending marketing certifications. Some of the major skills they learn in these courses are as follows:

  • Digital Marketing Skills

  • Ability To Handle Various Social Media Platforms

  • Optimize Search Engines

  • Display Advertising Skills

  • Working With Content Creation Framework

  • Advanced Web Analytics Skills

  • Social Media Marketing Skills

  • Running Successful Marketing Campaigns

  • Creating Digital Marketing Channels

  • Marketing Analytics Skills

  • Using Paid Search As A Marketing Tool

  • Plan New Marketing Strategy 

  • Working With Google Ads

  • Content Marketing Skills

  • Video And Email Marketing Skills

  • Google Analytics Skills

• How much does a digital marketer get paid?

  According to various reliable sources, the average payscale of digital marketers is about USD 94,294. Depending on the experience, the payscale of digital marketers can range up to USD 115,000.  

• Is a Google Ads certification good for marketing?

  A Google Ads certification is an excellent choice if a professional in marketing wants to work more with advertising or wishes to enhance their marketing skills. Google Ads certification helps professionals learn how to use Google Ads most efficiently to help a business reach an audience worldwide. This certification can add value to the resume and help secure highly-paying advertising jobs.

• Are Simplilearn marketing courses good?

  Simplilearn is one of the leading platforms for exploring marketing certifications. Here, you can explore the best digital marketing certification programs, content marketing and email marketing programs, free courses covering the fundamentals of digital marketing and how to become a certified digital marketer, and much more. Simplilearn’s online marketing certification courses cover every skill necessary to become a professional.

• What is a HubSpot inbound marketing certification?

  HubSpot is a platform much like Simplilearn but less popular. The HubSpot content marketing certification is a course that introduces learners to the fundamentals of inbound marketing and its importance in businesses.

• Why do you need a digital marketing course?

  To get established in the marketing industry, digital marketing certificate programs are necessary. These comprehensive online courses give a brief overview of the digital marketing industry and introduce learners to the skills necessary to become professional digital marketers, online marketing certified professionals, or fulfill similar roles.

• What career choices do you have after attending marketing or digital marketing certifications?

  After attending marketing online courses, learners can fulfill the following job positions:

  • Digital Marketing Expert

  • Google Analytics Expert

  • Search Engine Optimization SEO Specialist 

  • Social Media Marketing Expert

  • Google Ads Manager

  • Mobile Marketing Expert

  • Digital Marketing Strategy Planner Or Digital Marketing Specialist 

  • Social Media Manager

  • Content Marketing Specialist

  • Email Marketing Expert

  • Web Designer

• Is a Microsoft Advertising Certification good?

  A Microsoft Advertising Certification is a highly advantageous option for marketing professionals who aim to expand their expertise in the realm of digital advertising, including platforms like Google Ads and comparable tools. These certification programs carry greater significance than standard digital marketing courses, enhancing the value of a candidate's resume and elevating their potential in the job market.

• Is a marketing career a good choice?

  Undoubtedly, marketing is a lucrative career path with a plethora of opportunities. Marketing is a huge domain with several specialization areas, including digital marketing, content marketing, social media, email marketing, and many others. Online marketing certifications open doors to many career opportunities, and professionals can switch their careers anytime. The best part about becoming a professional certified marketer is working for reputed marketing and digital marketing agencies and leading them toward more success.