10 Social Media Marketing Tools: An Ultimate Guide [2024]

Importance Of Tools in Streamlining Your Social Media Strategy

• Social Media Marketing is a complex process. Any brand's social media marketing strategy must be well-thought-of and meticulously planned. 
• Having the correct social media marketing tools at your disposal helps, but knowing how to use these tools is more important. 
• Social media marketing tools are time-saving and can help you track your results, collaborate with your team, manage your postings, and more. With the appropriate social media tools for marketing, your marketing pitch will stay strong and succeed before you have started.

Top 10 Social Media Marketing Tools

Good social media marketing can change the face and popularity of your brand. A social media marketer's role and responsibilities have changed drastically. By using specific and powerful social media marketing tools, you can create new and valuable content and attract and engage your audience. 

The best social media marketing tools can help a social media marketer create, schedule, monitor, and analyze content while engaging with and monitoring the response from the target audience. The tools also allow them a more comprehensive outreach as they are relevant and can be used across multiple platforms such as Facebook, Twitter (X), Instagram, etc.

Tools used for social media marketing can be classified into five main categories: 

Social Marketing Scheduling Tools 

Scheduling tools help save time and person-hours by eliminating the need to toggle between platforms and networks. Scheduling social media tools share the same content on multiple networks and platforms simultaneously. They also help you compose, curate, organize, schedule, and queue posts with a dynamic calendar. They help you keep track of every single message across profiles and networks. They also help create filters by allotting a team member to review the post before it is posted on social media. This ensures quality and accountability.

1. Social Media Analytic Tools

These tools help you analyze your performance on all social media platforms, networks, and profiles in one place. This enables you to monitor and measure the efficacy of your social campaigns. It also helps you determine the messages that resonate with your and your competitors' audiences. The analytic tools also help you monitor and track your team's performance.

2. Social Media Engagement Tools

These tools form the basis of your brand's responsiveness, visibility, and efficiency in your social media marketing strategy. They help by bringing all messages across profiles and networks into one inbox. They also notify you if there is any notable change in the number of responses on a profile or network. They also allow for smoother internal functioning by enabling you to allot team members who are aptly suited to address any particular issue.

3. Social Media Listening Tools

 These social media marketing tools help you analyze and respond to the responses gathered from the monitoring using advanced features that save time and person-hours. Social media listening tools help gauge consumer sentiment and response to a particular campaign. They help the social media marketer collate the entire campaign data across platforms and networks and make a concise report for the client. They also help identify consumer trends and gaps in marketing strategies, thereby bridging and increasing business opportunities.

4. Social Media Monitoring Tools

Social media monitoring tools help you determine the reason behind your marketing strategy or why you need a change (only if you do!). They allow you to collate the data from across platforms and make it available at a glance. Monitoring tools help you deep dive into customer sentiment and understand your audience better. These tools allow you to make the shift required to maximize your marketing strategy's efficacy.

Here are 10 social media marketing tools:

1. Loomly

Loomly is a favorite among social media marketers as it is an invaluable time-saving tool. It is a social media scheduling tool. Loomly initially only provided a social media calendar focused on content discovery, creation, organization, and management. In a tie-up with Buffer, it has added scheduling and publishing features. It also gives users suggestions for the latest trends, upcoming holiday posts, lead generations, curating posts, etc. 

2. SocialPilot

SocialPilot is one of the best marketing tools for planning, creating, scheduling and publishing social media posts in advance. It allows you to automate and manage multiple platforms. SocialPilot will enable you to schedule bulk posts with images (up to 500 posts and images). One of its popular features is an editorial calendar, which allows the user to review and drag the posts to the dates and reshuffle them as required. You can collate data from multiple platforms and create a report for the client. SocialPilot is a social media tool that helps you monitor and improve your team's performance.

3. UpContent

UpContent is an amazing platform that is a content curation social media marketing tool. It has cut down the time for content search by 65% and is a very sought-after tool. It integrates data from multiple social media platforms to discover and supply fresh material. It provides access to Shutterstock images, which users can combine with customized articles using UpContent. The platform curates more than 1.5 million monthly articles and posts for its clients. 

4. Curata

Curata is a content curation tool that constantly updates content discovery to keep up with your preferences. Curata is a browser plug-in that lets you keep in touch with your team members, receive their suggestions, and curate new content while surfing the internet. This tool for social media marketing helps you find and share relevant content, send it out as emails and publish blogs on the topic of your choice. Curata provides you with SEO and image suggestions. It also allows you to review and edit the content before sharing or publishing it. 

5. Brandwatch

Brandwatch is a social media tool for Data Analytics. It provides social listening, sentiment analysis and reporting, and AI-powered insights into your customers and audiences. This is an invaluable tool when the user deals with brands and handles all their marketing. It helps you find micro-influencers in your core target area, find relevant data, and create visual data reports while working with various filters. 

6. Mention

Mention is a data analysis tool that finds relevant influencers for your brand, analyzes marketing strategies, and understands competitors' marketing strategies. One of its most popular features is its keyword alert system. It allows you to set and monitor keywords in real-time. The keyword alert feature notifies you whenever your set keyword appears in a search. The user can access all your brand searches and keyword mentions on the net and have an analytic report generated and sent daily. 

7. TapInfluence

TapInfluence is an analytical social media marketing tool with a real-time dashboard. The dashboard allows TapInfluence to invite influencers to collaborate on marketing projects, keeps track of their work and checks their progress. It helps you analyze influencers' choices, market reach, engagement rates, brand affiliations, income generation, etc. It also has advanced features like search and content scheduling for influencer-led marketing campaigns. The analytics feature helps you compare your brand's performance to industry standards, giving you an edge over your competitors. 

8. Buzzsumo

Buzzsumo is popular because of its features, such as content discovery, curation, and performance analysis. The influencer marketing feature is also prevalent. Buzzsume handholds you through influencer marketing, from choosing the influencer to reaching out to them and curating and publishing the content. It helps you share influencer-generated data with your team and get their review on the material and the influencers themselves.

9. Lumen5

Lumen5 is a social media marketing tool for designing. It helps you create a short video format very easily and quickly. Lumen5 can convert your content into a text video with customized font, color and style based on your brand. Its extensive library of GIFs, videos, photos, music and short videos can be easily dragged and added to your video. 

10. Canva

Canva is the most popular free social marketing tool for image creation and editing used by design professionals. It is easy to use and has a vast library of templates and ready-to-use icons and photos for social media posts. The Canva Pro helps you create a brand kit so the marketing team can maintain a consistent visual tone across all platforms. It also provides great animation and video additions to the posts.

How to build a career in Social Media Marketing?

A social media marketer is one of the most preferred careers in the job market today. To build a career in social media, one must:

• Getting certified in social media marketing before you enter the job market is always advisable. 
• Learn the fundamentals of digital marketing and choose which platform you would like to specialize in. 
• Learn about influencer marketing.
• Learn about market analysis, data analysis, collating marketing campaigns, real-time market analysis, and how to rework marketing campaigns based on this data. 

Average Social Media Marketer Salary

The average salary of a Social Media Marketer is Rs 3,20,000 (Rupees Three lakhs twenty thousand ) per year for a person with 1 to 5 years of experience. 

Social Media Marketer Job Outlook

Social Media Marketing specialists are in demand as the field of digital marketing is seeing a rapid growth spurt due to social media's increased outreach. This is a brilliant opportunity for creative minds who can work and perform in a competitive market. This career has the potential for higher earnings as a Digital marketing specialist, as top brands are always on the lookout for new talent.

The Future Of Social Media Marketing

Social Media Marketing is here to stay, and so are careers as Social Media specialists. It is a field with diverse opportunities. Large firms are looking for fresh talent, smaller companies are working with new brands, and individuals are just starting out with solo projects to make a name for themselves.

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Conclusion

Social Media Marketing is a career with something for everyone. Enrolling in a Post Graduate Program in Digital Marketing can further enhance your know-how, combined with the correct social media marketing tools, to help you advance your career as a Social Media Marketer.

FAQ's

1. What are the five pillars of social media marketing?

The five pillars of Social Media Marketing are:

• Maintaining a consistent brand identity across all social media platforms.
• Creating and curating content that is relevant to your product and brand.
• Identify your audience and plan your marketing strategies based on the brand and audience appeal. 
• Engaging the audience effectively and interacting with them.
• Analyzing your outreach and audience input and optimizing your strategy based on real-time data.

2. What are the must-have tools for beginners in social media marketing?

Social media marketing tools can be classified according to their functions. Specialized tools are used for scheduling, curating, researching, analysis, and listening. All these are very important factors that help build, tweak, and channel a brand's social media strategy. SocialPilot, Buzzsumo, Canva, and Mention are good social media marketing tools that are ideal for start-up kits for beginners.

3. What is the best way to measure the ROI of social media marketing?

There are various ways to calculate ROI in marketing. One of the most popular ones is:-

{ROI = Net Income/ Digital marketing Costs * 100}.

4. How often should I review and adjust my social media marketing tools strategy?

You may plan your social media marketing strategy, but plan to review and adjust it every month. For smaller companies, it can be quarterly, while for more prominent brands, it can be weekly.