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Course Overview
This SEO course is designed to provide a thorough understanding of Search Engine Optimization principles and techniques. Aligned with OMCP standards, the course covers fundamental concepts through advanced strategies, ensuring that participants are equipped to effectively optimize websites for search engines and improve online visibility.
SEO Course Key Features
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- Live interactive sessions delivered by experienced SEO experts
- Learn tools like Semrush, Ahrefs, Moz and more
- Get free access to the SE Ranking platform for 1 year
- Hands-on learning with case studies, assessments and project
- SEO content aligned to OMCP (Online Marketing Certified Professional) standards
- Live interactive sessions delivered by experienced SEO experts
- Hands-on learning with case studies, assessments and project
- Learn tools like Semrush, Ahrefs, Moz and more
- SEO content aligned to OMCP (Online Marketing Certified Professional) standards
- Get free access to the SE Ranking platform for 1 year
- Live interactive sessions delivered by experienced SEO experts
- Hands-on learning with case studies, assessments and project
- Learn tools like Semrush, Ahrefs, Moz and more
- SEO content aligned to OMCP (Online Marketing Certified Professional) standards
- Get free access to the SE Ranking platform for 1 year
Skills Covered
- Search Engine Optimization
- OffPage Optimization
- Competitor Analysis
- Link Building
- Ecommerce SEO
- Auditing
- SEO tools
- OnPage Optimization
- Technical SEO
- User Experience
- Voice Search Optimization
- Conversion Rate Optimization
- Trend Analysis
- Search Engine Optimization
- OnPage Optimization
- OffPage Optimization
- Technical SEO
- Competitor Analysis
- User Experience
- Link Building
- Voice Search Optimization
- Ecommerce SEO
- Conversion Rate Optimization
- Auditing
- Trend Analysis
- SEO tools
- Search Engine Optimization
- OnPage Optimization
- OffPage Optimization
- Technical SEO
- Competitor Analysis
- User Experience
- Link Building
- Voice Search Optimization
- Ecommerce SEO
- Conversion Rate Optimization
- Auditing
- Trend Analysis
- SEO tools
Begin your journey to success
Get lifetime access to self-paced e-learning content
Benefits
According to the BLS, the demand for SEO professionals is predicted to increase by 22% between 2020 and 2030. This is reflected in predictions of the SEO services market growing to $217,846,000 by 2030.
- Designation
- Annual Salary
- Hiring Companies
- Annual SalarySource: GlassdoorHiring CompaniesSource: Indeed
- Annual SalarySource: GlassdoorHiring CompaniesSource: Indeed
- Annual SalarySource: GlassdoorHiring CompaniesSource: Indeed
- Annual SalarySource: GlassdoorHiring CompaniesSource: Indeed
SEO Training Course Curriculum
Eligibility
Pre-requisites
Course Content
Search Engine Optimization Certification
PreviewLesson 1: Course Introduction
Preview1.01 Course Introduction
03:351.02 What Will You Learn?
02:14
Lesson 2: Introduction to SEO
Preview2.01 Introduction
01:432.02 Evolution of Search Engines
02:242.03 Search Engine Process and Components
01:322.04 Working of a Search Engine
01:132.05 Web Directories
01:562.06 What Is Search Engine Optimization?
01:452.07 Advantages of SEO
01:182.08 Barriers in SEO
01:112.09 SEO Techniques
03:492.10 Quick Recap
02:342.11 Knowledge Check
Lesson 3: On-Page and Off-Page SEO
Preview3.01 Introduction
00:423.02 On-Page SEO
01:273.03 Title Tag Optimization
01:123.04 Meta Keywords and Descriptions
01:533.05 Heading Tags
03:003.06 Engaging Content
01:583.07 Image Optimization and Interactive Media
01:203.08 Outbound and Internal Links
01:243.09 On-Site SEO
02:123.10 URL Optimization
00:543.11 Sitemaps
01:423.12 Domain Trust and Local Domains
01:093.13 Mobile Site Optimization and Responsive Websites
01:413.14 Yoast
01:033.15 Site-Loading Speed
01:103.16 Off-Page SEO
00:543.17 Demo: Ahrefs
04:283.18 Social Media
01:183.19 Blogging
02:043.20 Localizations and Citations
01:033.21 Inbound Links
01:153.22 Quick Recap
01:553.23 Knowledge Check
Lesson 4: Technical SEO
Preview4.01 Introduction
01:374.2 Technical SEO: Overview
01:354.3 Factors in Technical SEO: Overview
01:344.04 Internet Search Engine Algorithms
01:244.05 Mechanism of Web Crawlers
01:154.06 Google Search Algorithms
01:304.07 Google Business Profile
01:284.08 Google Ads Keyword Planner
01:244.09 Demo: Keyword Planner
05:324.10 Google Trends
01:394.11 Demo: Google Trends
04:274.12 PageSpeed Insights
01:334.13 Demo: PageSpeed Insights
07:234.14 Google Analytics
02:004.15 Google Search Console
01:294.16 Search Appearance
01:224.17 Search Traffic
01:234.18 Google Index
01:044.19 Crawling
00:594.20 Use of Robots.txt File
01:454.21 How to Find and Fix 404 Errors?
01:574.22 Security Issues
01:214.23 Site Settings
02:094.24 Google Panda Google Penguin and Google
01:434.25 Google Penguin
01:384.26 Google Panda
01:024.27 Google Panda Penalty Recovery
01:234.28 Google Penguin Penalty Recovery
01:354.29 Real Ranking Signals
01:244.30 Market Analysis and User Psychology
01:104.31 Industry Key Drivers
00:594.32 Comprehend and Connect with User
01:434.33 Significance of UI and UX Design
01:144.34 Quick Recap
01:284.35 Knowledge Check
Lesson 5: Link Building and Link Marketing
Preview5.01 Introduction
01:285.02 Impact of Links on Search Engine Rankings
01:175.03 Six Ways Search Engine Judges Links
02:015.04 The Psychology of Linking
00:465.05 Types of Link Building
01:515.06 Important Factors of Link Building
02:045.07 Link Building Resources and Utilities
00:515.08 Link Building Tools
01:345.09 Choosing the Right Link Building Strategy
02:465.10 Content Syndication
00:395.11 Incentive-Based Link Marketing
01:185.12 Search Engines Battle with Link Spam
02:085.13 Social Networking for Links
01:595.14 Quick Recap
02:105.15 Demo: Yoast SEO
16:515.16 Demo: Moz
03:345.17 Spotlight
01:175.18 Knowledge Check
Lesson 6: Connecting E-Commerce
Preview6.01 Introduction
01:566.02 The Mission of Search Engines
01:436.03 The Market Share of Search Engines
03:096.04 Human Goals of Searching
01:586.05 Determining Searchers Intent
02:066.06 How People Search?
01:476.07 How Search Engines Drives Commerce on Web?
03:196.08 Eye Tracking How Users Scan Results Pages?
01:206.09 Click Tracking
02:286.10 Quick Recap
02:416.11 Knowledge Check
Lesson 7: Obstacles in SEO
Preview7.01 Introduction
01:427.02 Black Hat SEO
01:417.03 Irrelevant Content
02:057.04 Targeting the Wrong Audience
01:427.05 Competition
01:377.06 Overlooking Social Media as a Medium
01:447.07 Ignorance of UX for a Website
01:457.08 Missing XML and HTML Sitemaps
01:407.09 Slow Page Load Time
01:507.10 Use of Flash on a Site
00:517.11 JavaScript Accessibility Issues
01:027.12 Quick Recap
01:457.13 Knowledge Check
Lesson 8: Sitemaps
Preview8.01 Introduction
00:498.02 Types of Sitemaps
03:258.03 Creating a Sitemap
02:388.04 Popular Sitemap Generators
02:408.05 MindNode
02:048.06 WriteMaps
01:278.07 DynoMapper
01:108.08 Quick Recap
02:178.09 Demo: Screaming Frog
09:498.10 Knowledge Check
Lesson 9: The Future of SEO
Preview9.01 Introduction
00:539.02 The Ongoing Evolution of Search
03:369.03 Searchable Content and Content Types
03:019.04 Personalization Localization and User Influence on Search
03:399.05 The Increasing Importance of Local Mobile and Voice Recognition Search
03:209.06 Increased Market Saturation and Competition
01:419.07 SEO as an Enduring Art Form
01:309.08 Quick Recap
02:129.09 Demo: Semrush
16:159.10 Spotlight
01:479.11 Case Study on Kentucky Fried Chicken KFC
02:529.12 Knowledge Check
Lesson 10 - Practice Project
Perform Keyword research, On-Page SEO, and SEO Audit for a travel industry website
Tools Covered
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Project and Case Study
Course Advisor
Abhay Rai
Head - Business Operations and MarketingAbhay is a seasoned marketing professional with over 25 years of experience in Digital Marketing, Product Management, and Sales. He holds a Masters in Digital Marketing and certifications from Meta, Google, Hubspot, and Rankwatch. Abhay has also authored books on Digital Marketing and SEO.
Amarpal Khanuja
Digital Marketing Trainer | Ex-Co Founder EdSpireAmarpal Khanuja is a digital marketing expert focused on SEM and Meta Ads. With a proven track record, he creates effective strategies and campaigns, driving brand visibility and results. Passionate about digital marketing, he aligns plans with business goals to exceed client expectations.
CM Manjunath
Digital Marketing Trainer | SEO, Google Ads, Social Media MarketingCM Manjunath is a freelance digital marketing trainer and a professional speaker. His expertise includes topics like web development using WordPress, SEO, content marketing, and more. He focuses on SEO and PPC advertising on platforms like Facebook and Google Ads to generate quality leads.
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SEO Exam & Certification
Who can apply for the SEO Course?
This SEO course has no prerequisites. Anyone interested in search engine optimization, from seasoned marketers to freshers, can take this training. Adding the search engine optimization certification to your profile will give you an edge over your competitors.
How do I earn my search engine optimization certification?
The search engine optimization course can help you obtain your SEO certification. All you need to do is attend 80% of the live sessions and complete one project.
Do you provide any practice tests as a part of this SEO course?
Yes, we provide two practice tests as part of our search engine optimization course to help you check your knowledge. You can also try this free SEO Online MCQ Practice Test to evaluate your progress.
SEO Course Reviews
Japneet singh
Senior Media PartnerBalancing work and study was challenging, but Simplilearn’s 24x7 support and blended learning (live and recorded lectures) allowed me to learn at my own pace. The course updated my digital marketing knowledge, leading to a great job opportunity with a 30% salary increase.
Isaiah Moehring
Digital Marketing Account ManagerAfter struggling to find a job in marketing, I decided to upskill. The training enhanced my knowledge and helped me land a job at Pantelope as a Digital Media Specialist with a 20% salary hike. I now apply the skills I gained daily in my role, which has helped me pursue my desired career path.
Christina Stormson
FounderAfter 2008’s economic crisis, I transitioned from being a franchisee to digital marketing. Simplilearn’s SEO, PPC, and analytics courses gave me the knowledge I needed to start Pink Iguana Services, a successful digital marketing company. I recommend Simplilearn to everyone.
Marko Stefan
Deal Lifecycle ManagerSimplilearn’s Advanced SEO course is a good springboard for the traditional marketers.
Jerastine Antia
Head of Marketing & PartnershipsMy learning experience was quite transformative. The blend of theory and real-world applications sharpened my business acumen, while expert guidance and networking opportunities expanded my perspective. Equipped with advanced skills, I feel more confident tackling complex marketing challenges, making this journey invaluable for my career growth.
Ammar Alkurdi
Senior Editor & TranslatorAfter 15 years in content creation and translation, I decided to upskill in Digital Marketing to stay current with evolving trends. This course gave me valuable new skills and insights, enhancing my content creation capabilities. Post-course, I secured a 20% salary hike at my organisation, significantly boosting my career growth.
Kolu Bungah
Digital Marketing ManagerAs someone new to digital marketing, Simplilearn provided an intuitive, supportive learning environment. The experienced tutors, comprehensive resources, and vibrant learning community made my journey engaging and insightful. After completing the course, I was trusted with new projects, immediately enhancing my professional growth.
Yazan AL-Zubaidy
Director of Marcom & PRThis course helped me gain confidence and practical skills crucial for my Marcom & PR role. The program had expert instructors, hands-on labs, and flexible learning. It added great value to my professional growth. Highly recommended for upskilling!
Thomas Vincent Arokiaswamy
SEO Account ExecutiveThanks to Simplilearn and Indic AI, I gained essential digital marketing skills at an affordable cost. The flexible course fit my schedule, and I could learn at my pace. After completing it, I earned a promotion with a 25% salary hike. From Link Builder to SEO Accounts Executive—this course truly transformed my career!
Maria Terentyeva
Strategy and Analytics ManagerThanks! I now see how to improve my projects and get better results after completing this SEO course.
Why Join this Program
- Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
- Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
- Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
- Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts
SEO Certification Course FAQs
What exactly is search engine optimization?
Search Engine Optimization, or SEO, is the practice of increasing your site's visibility on search engines such as Google. It is all about increasing both traffic quality and quantity to your website in an organic, ad-free way. Through clever techniques such as keyword optimization, site speed optimization, and content creation, SEO enables your website to rank higher in search results when someone is searching for something you provide.
Why should organizations invest in hiring SEO professionals?
As search engine algorithms grow, having an SEO expert is essential to increase website traffic, conversions, and drive business growth. Qualified SEO professionals keep companies ahead of their competitors by optimizing elements of a website's web presence, including content, site structure, loading speed, mobile-friendliness, and crawlability, to rank higher on search engines such as Google, Bing, and Yahoo.
What can be my salary potential as an SEO specialist after completing this SEO course?
Completing this SEO course can positively impact your earning potential. Recent trends show that the SEO field’s salary potential is expected to increase further.
Realistically, an SEO specialist’s salary can vary according to their experience, base location, and company.
In the U.S., the average salary ranges from $74,000 to $90,000 annually. However, for senior positions, it can reach $150,000.
In India, SEO specialists earn between ₹158,000 to ₹615,000 annually.Where and how can I access the e-learning content for this SEO course?
Once you pay and register for this SEO course, you’ll get 24/7 access to the e-learning content on our website. You’ll receive an automated course purchase confirmation email that will guide you through the process.
I am unable to access the online SEO course. Whom should I contact?
Under such circumstances, you can reach out to our team by visiting the Simplielarn website and selecting either the Live Chat or the Help & Support option.
Does Simplilearn offer any other online Digital Marketing courses?
Absolutely! We offer various online digital marketing courses, such as specialized certifications, master's programs, and post-graduate courses tailored to different skill levels. Simplilearn greatly believes in upskilling and boosting career opportunities across industries, with each course designed to help learners enhance their expertise in Digital Marketing.
Similar programs that we offer under Digital Marketing:
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- Acknowledgement
- PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.