Advanced Search Engine Optimization (SEO) Training Course in Kanpur

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OMCP®

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Content aligned with

OMCP®

SEO Certification Course Overview

Our SEO certification training in Kanpur will teach and help you understand the many factors of various marketing disciplines. By adding an understanding of data, coupled with analytics, content marketing, and proficiency with HTML and technical site optimization, SEO expand your understanding and increase your career potential.

SEO Course Key Features

100% Money Back Guarantee
No questions asked refund*

At Simplilearn, we value the trust of our patrons immensely. But, if you feel that a course does not meet your expectations, we offer a 7-day money-back guarantee. Just send us a refund request via email within 7 days of purchase and we will refund 100% of your payment, no questions asked!
  • Live interactive sessions delivered by experienced SEO experts
  • Learn tools like Semrush, Ahrefs, Moz and more
  • Get free access to the SE Ranking platform for 1 year
  • Hands-on learning with case studies, assessments and project
  • SEO content aligned to OMCP (Online Marketing Certified Professional) standards
  • Live interactive sessions delivered by experienced SEO experts
  • Hands-on learning with case studies, assessments and project
  • Learn tools like Semrush, Ahrefs, Moz and more
  • SEO content aligned to OMCP (Online Marketing Certified Professional) standards
  • Get free access to the SE Ranking platform for 1 year
  • Live interactive sessions delivered by experienced SEO experts
  • Hands-on learning with case studies, assessments and project
  • Learn tools like Semrush, Ahrefs, Moz and more
  • SEO content aligned to OMCP (Online Marketing Certified Professional) standards
  • Get free access to the SE Ranking platform for 1 year

Skills Covered

  • Search Engine Optimization
  • OffPage Optimization
  • Competitor Analysis
  • Link Building
  • Ecommerce SEO
  • Auditing
  • SEO tools
  • OnPage Optimization
  • Technical SEO
  • User Experience
  • Voice Search Optimization
  • Conversion Rate Optimization
  • Trend Analysis
  • Search Engine Optimization
  • OnPage Optimization
  • OffPage Optimization
  • Technical SEO
  • Competitor Analysis
  • User Experience
  • Link Building
  • Voice Search Optimization
  • Ecommerce SEO
  • Conversion Rate Optimization
  • Auditing
  • Trend Analysis
  • SEO tools
  • Search Engine Optimization
  • OnPage Optimization
  • OffPage Optimization
  • Technical SEO
  • Competitor Analysis
  • User Experience
  • Link Building
  • Voice Search Optimization
  • Ecommerce SEO
  • Conversion Rate Optimization
  • Auditing
  • Trend Analysis
  • SEO tools

Begin your journey to success

Get lifetime access to self-paced e-learning content

Benefits

SEO is the most in-demand digital marketing skill according to Smart Insights and cmo.com and our SEO Certification training is developed with that in mind. With our specific SEO certification course in Kanpur, you will expand your abilities in working with digital marketing and your potential will have no limits.

  • Designation
  • Annual Salary
  • Hiring Companies
  • SEO Manager
    Annual Salary
    ₹2.9LMin
    ₹5.1LAverage
    ₹10LMax
    Source: Glassdoor
    Hiring Companies
    Amazon hiring for SEO Manager professionals in Kanpur
    Bookmyshow hiring for SEO Manager professionals in Kanpur
    Jabong hiring for SEO Manager professionals in Kanpur
    ClearTax hiring for SEO Manager professionals in Kanpur
    OYO hiring for SEO Manager professionals in Kanpur
    Source: Indeed
  • SEO Specialist
    Annual Salary
    ₹1.2LMin
    ₹2.3LAverage
    ₹4.8LMax
    Source: Glassdoor
    Hiring Companies
    Amazon hiring for SEO Specialist professionals in Kanpur
    Freshworks hiring for SEO Specialist professionals in Kanpur
    Redbus hiring for SEO Specialist professionals in Kanpur
    ClearTax hiring for SEO Specialist professionals in Kanpur
    Hotstar hiring for SEO Specialist professionals in Kanpur
    Source: Indeed
  • SEO Analyst
    Annual Salary
    ₹1LMin
    ₹1.8LAverage
    ₹3.7LMax
    Source: Glassdoor
    Hiring Companies
    Pearson hiring for SEO Analyst professionals in Kanpur
    BankBazaar hiring for SEO Analyst professionals in Kanpur
    Zoho hiring for SEO Analyst professionals in Kanpur
    Google hiring for SEO Analyst professionals in Kanpur
    Accenture hiring for SEO Analyst professionals in Kanpur
    Source: Indeed

Training Options

online Bootcamp

  • Flexi Pass Enabled: Flexibility to reschedule your cohort within first 90 days of access.
  • Live, online classroom training by top instructors and practitioners
  • Batch starting in Kanpur from:
22nd Feb, Weekend Class
View All Schedules

30% Off₹13,999₹19,999

Corporate Training

Upskill or reskill your teams

  • Flexible pricing & billing options
  • Private cohorts available
  • Training progress dashboards
  • Skills assessment & benchmarking
  • Platform integration capabilities
  • Dedicated customer success manager

SEO Training Course Curriculum

Eligibility

This SEO course benefits anyone who wants to become proficient in SEO best practices, particularly: Professionals looking to add SEO skills, digital marketing aspirants, marketing professionals, sales professionals, digital marketers, content professionals, advertising professionals, entrepreneurs and business owners. 
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Pre-requisites

Since this SEO certification training in Kanpur does not require students to have any prequalifications absolutely any student or professional with an interest in the practice of SEO in their career may join.
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Course Content

  • Search Engine Optimization Certification

    Preview

    • Lesson 1: Course Introduction

      Preview
      • 1.01 Course Introduction
        03:35
      • 1.02 What Will You Learn?
        02:14

    • Lesson 2: Introduction to SEO

      Preview
      • 2.01 Introduction
        01:43
      • 2.02 Evolution of Search Engines
        02:24
      • 2.03 Search Engine Process and Components
        01:32
      • 2.04 Working of a Search Engine
        01:13
      • 2.05 Web Directories
        01:56
      • 2.06 What Is Search Engine Optimization?
        01:45
      • 2.07 Advantages of SEO
        01:18
      • 2.08 Barriers in SEO
        01:11
      • 2.09 SEO Techniques
        03:49
      • 2.10 Quick Recap
        02:34
      • 2.11 Knowledge Check

    • Lesson 3: On-Page and Off-Page SEO

      Preview
      • 3.01 Introduction
        00:42
      • 3.02 On-Page SEO
        01:27
      • 3.03 Title Tag Optimization
        01:12
      • 3.04 Meta Keywords and Descriptions
        01:53
      • 3.05 Heading Tags
        03:00
      • 3.06 Engaging Content
        01:58
      • 3.07 Image Optimization and Interactive Media
        01:20
      • 3.08 Outbound and Internal Links
        01:24
      • 3.09 On-Site SEO
        02:12
      • 3.10 URL Optimization
        00:54
      • 3.11 Sitemaps
        01:42
      • 3.12 Domain Trust and Local Domains
        01:09
      • 3.13 Mobile Site Optimization and Responsive Websites
        01:41
      • 3.14 Yoast
        01:03
      • 3.15 Site-Loading Speed
        01:10
      • 3.16 Off-Page SEO
        00:54
      • 3.17 Demo: Ahrefs
        04:28
      • 3.18 Social Media
        01:18
      • 3.19 Blogging
        02:04
      • 3.20 Localizations and Citations
        01:03
      • 3.21 Inbound Links
        01:15
      • 3.22 Quick Recap
        01:55
      • 3.23 Knowledge Check

    • Lesson 4: Technical SEO

      Preview
      • 4.01 Introduction
        01:37
      • 4.2 Technical SEO: Overview
        01:35
      • 4.3 Factors in Technical SEO: Overview
        01:34
      • 4.04 Internet Search Engine Algorithms
        01:24
      • 4.05 Mechanism of Web Crawlers
        01:15
      • 4.06 Google Search Algorithms
        01:30
      • 4.07 Google Business Profile
        01:28
      • 4.08 Google Ads Keyword Planner
        01:24
      • 4.09 Demo: Keyword Planner
        05:32
      • 4.10 Google Trends
        01:39
      • 4.11 Demo: Google Trends
        04:27
      • 4.12 PageSpeed Insights
        01:33
      • 4.13 Demo: PageSpeed Insights
        07:23
      • 4.14 Google Analytics
        02:00
      • 4.15 Google Search Console
        01:29
      • 4.16 Search Appearance
        01:22
      • 4.17 Search Traffic
        01:23
      • 4.18 Google Index
        01:04
      • 4.19 Crawling
        00:59
      • 4.20 Use of Robots.txt File
        01:45
      • 4.21 How to Find and Fix 404 Errors?
        01:57
      • 4.22 Security Issues
        01:21
      • 4.23 Site Settings
        02:09
      • 4.24 Google Panda Google Penguin and Google
        01:43
      • 4.25 Google Penguin
        01:38
      • 4.26 Google Panda
        01:02
      • 4.27 Google Panda Penalty Recovery
        01:23
      • 4.28 Google Penguin Penalty Recovery
        01:35
      • 4.29 Real Ranking Signals
        01:24
      • 4.30 Market Analysis and User Psychology
        01:10
      • 4.31 Industry Key Drivers
        00:59
      • 4.32 Comprehend and Connect with User
        01:43
      • 4.33 Significance of UI and UX Design
        01:14
      • 4.34 Quick Recap
        01:28
      • 4.35 Knowledge Check

    • Lesson 5: Link Building and Link Marketing

      Preview
      • 5.01 Introduction
        01:28
      • 5.02 Impact of Links on Search Engine Rankings
        01:17
      • 5.03 Six Ways Search Engine Judges Links
        02:01
      • 5.04 The Psychology of Linking
        00:46
      • 5.05 Types of Link Building
        01:51
      • 5.06 Important Factors of Link Building
        02:04
      • 5.07 Link Building Resources and Utilities
        00:51
      • 5.08 Link Building Tools
        01:34
      • 5.09 Choosing the Right Link Building Strategy
        02:46
      • 5.10 Content Syndication
        00:39
      • 5.11 Incentive-Based Link Marketing
        01:18
      • 5.12 Search Engines Battle with Link Spam
        02:08
      • 5.13 Social Networking for Links
        01:59
      • 5.14 Quick Recap
        02:10
      • 5.15 Demo: Yoast SEO
        16:51
      • 5.16 Demo: Moz
        03:34
      • 5.17 Spotlight
        01:17
      • 5.18 Knowledge Check

    • Lesson 6: Connecting E-Commerce

      Preview
      • 6.01 Introduction
        01:56
      • 6.02 The Mission of Search Engines
        01:43
      • 6.03 The Market Share of Search Engines
        03:09
      • 6.04 Human Goals of Searching
        01:58
      • 6.05 Determining Searchers Intent
        02:06
      • 6.06 How People Search?
        01:47
      • 6.07 How Search Engines Drives Commerce on Web?
        03:19
      • 6.08 Eye Tracking How Users Scan Results Pages?
        01:20
      • 6.09 Click Tracking
        02:28
      • 6.10 Quick Recap
        02:41
      • 6.11 Knowledge Check

    • Lesson 7: Obstacles in SEO

      Preview
      • 7.01 Introduction
        01:42
      • 7.02 Black Hat SEO
        01:41
      • 7.03 Irrelevant Content
        02:05
      • 7.04 Targeting the Wrong Audience
        01:42
      • 7.05 Competition
        01:37
      • 7.06 Overlooking Social Media as a Medium
        01:44
      • 7.07 Ignorance of UX for a Website
        01:45
      • 7.08 Missing XML and HTML Sitemaps
        01:40
      • 7.09 Slow Page Load Time
        01:50
      • 7.10 Use of Flash on a Site
        00:51
      • 7.11 JavaScript Accessibility Issues
        01:02
      • 7.12 Quick Recap
        01:45
      • 7.13 Knowledge Check

    • Lesson 8: Sitemaps

      Preview
      • 8.01 Introduction
        00:49
      • 8.02 Types of Sitemaps
        03:25
      • 8.03 Creating a Sitemap
        02:38
      • 8.04 Popular Sitemap Generators
        02:40
      • 8.05 MindNode
        02:04
      • 8.06 WriteMaps
        01:27
      • 8.07 DynoMapper
        01:10
      • 8.08 Quick Recap
        02:17
      • 8.09 Demo: Screaming Frog
        09:49
      • 8.10 Knowledge Check

    • Lesson 9: The Future of SEO

      Preview
      • 9.01 Introduction
        00:53
      • 9.02 The Ongoing Evolution of Search
        03:36
      • 9.03 Searchable Content and Content Types
        03:01
      • 9.04 Personalization Localization and User Influence on Search
        03:39
      • 9.05 The Increasing Importance of Local Mobile and Voice Recognition Search
        03:20
      • 9.06 Increased Market Saturation and Competition
        01:41
      • 9.07 SEO as an Enduring Art Form
        01:30
      • 9.08 Quick Recap
        02:12
      • 9.09 Demo: Semrush
        16:15
      • 9.10 Spotlight
        01:47
      • 9.11 Case Study on Kentucky Fried Chicken KFC
        02:52
      • 9.12 Knowledge Check

    • Lesson 10 - Practice Project

      • Perform Keyword research, On-Page SEO, and SEO Audit for a travel industry website

Contact Us

1800-212-7688

( Toll Free )

Tools Covered

DM_ahrefDM_Google PageSpeed insightsDM_SEMRUSHDM_YoastDM_screaming frogDM_MOZGoogle TrendsGoogle Keyword Planner

Project and Case Study

  • Project 1

    SEO strategy for eCommerce Website

    (Project) Help an e-commerce company transition to the online marketplace to expand its customer base and reach a global audience. By creating an SEO strategy for their website.

  • Project 2

    Increase KFC online presence

    (Case Study) Assist KFC in broadening its online presence and driving traffic across various digital platforms. Enhance brand visibility through SEO promotions, strategic keywords, and hashtags to boost recognition.

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SEO Course Advisor

  • Abhay Rai

    Abhay Rai

    Head - Business Operations and Marketing

    Abhay is a seasoned marketing professional with over 25 years of experience in Digital Marketing, Product Management, and Sales. He holds a Masters in Digital Marketing and certifications from Meta, Google, Hubspot, and Rankwatch. Abhay has also authored books on Digital Marketing and SEO.

  • Amarpal Khanuja

    Amarpal Khanuja

    Digital Marketing Trainer | Ex-Co Founder EdSpire

    Amarpal Khanuja is a digital marketing expert focused on SEM and Meta Ads. With a proven track record, he creates effective strategies and campaigns, driving brand visibility and results. Passionate about digital marketing, he aligns plans with business goals to exceed client expectations.

  • CM Manjunath

    CM Manjunath

    Digital Marketing Trainer | SEO, Google Ads, Social Media Marketing

    CM Manjunath is a freelance digital marketing trainer and a professional speaker. His expertise includes topics like web development using WordPress, SEO, content marketing, and more. He focuses on SEO and PPC advertising on platforms like Facebook and Google Ads to generate quality leads.

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SEO Exam & Certification

Advanced Search Engine Optimization (SEO) Training Course in Kanpur

  • What are the prerequisites for the SEO certification course in Kanpur?

    Because there are no necessities prior to joining the SEO certification course in Kanpur, students must arrive only with a simple knowledge of HTML, Internet usage, and Microsoft Office for a successful SEO certification course.

  • How do I become certified in advanced SEO training in Kanpur?

    To successfully finish the course and receive certification from our SEO certification training in Kanpur, you will be required to:

    • Complete 85% of the OSL course
    • Attend all the sessions within one live virtual batch
    • Complete five projects: Three from Advanced SEO and one each from Advanced Content Marketing and Advanced Web Analytics
    • Complete one simulation test with a minimum score of 75%

  • How do I earn the advanced SEO certificate in Kanpur?

    After having finished this SEO certification course in Kanpur program requirements, you will automatically receive the SEO certificate from our SEO certification course.

  • Do you provide any practice tests as a part of this SEO certification training in Kanpur?

    Yes, our SEO certification course in Kanpur includes 1 practice test as part of our SEO course to help students prepare for the actual certification exam.

SEO Course Reviews

  • Marko Stefan

    Marko Stefan

    Deal Lifecycle Manager, Houston

    Simplilearn’s Advanced SEO course is a good springboard for the traditional marketers.

  • Maria Terentyeva

    Maria Terentyeva

    Strategy and Analytics Manager, Moscow

    Thanks! I now see how to improve my projects and get better results after completing this SEO course.

prevNext

Why Join this Program

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

SEO Certification Course FAQs

  • What is SEO?

    Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the activity of ensuring a website can be found by search engines and ranked highly when certain words and phrases (keywords) are entered in a search.

  • How do I enroll in this SEO Certification course?

    You can enroll in this SEO course on our website and make an online payment using any of the following options: 

    • Visa Credit or Debit Card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

    Once payment is received you will automatically receive a payment receipt and access information via email.
     

  • Why do organizations hire SEO professionals?

    Organizations hire SEO professionals to boost their visibility on search engines like Google, Bing, and Yahoo, aiming for higher positions on the first page of search results to increase traffic and sales. The role of SEO has evolved to include user experience optimization, mobile responsiveness, and high-quality content creation in response to the complex algorithms of search engines. Given the nuanced and dynamic nature of SEO, professionals with up-to-date knowledge and a comprehensive understanding of digital marketing are essential. Ineffective SEO practices can harm a business's online reputation and search rankings, making it crucial to employ skilled SEO specialists who can effectively navigate the complexities of SEO and help businesses stay competitive in the digital realm.

  • What is my salary potential as an SEO specialist after completing this SEO course?

    SEO jobs can vary from organization to organization in terms of salary, titles, roles, and responsibilities. The average salary in the U.S. ranges from $74,000 to $90,000 and can even exceed $150,000 depending on the company, size and location (Indeed.com). According to PayScale, the salary range in India varies from Rs.158K  to Rs.615K.

  • Where and how can I access the e-learning content for this SEO Course?

    Once you register with us for this SEO training course by paying the course fee, you will have 24x7 access to the e-learning content on our website. An automated course purchase confirmation mail will guide you through the process.

  • I am not able to access the online SEO course. Whom should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, select the Live Chat link or contact Help & Support.
     

  • If I need to cancel my enrolment from this SEO course, can I get a refund?

    Yes, you can cancel your enrolment if necessary. We will refund the course price after deducting an administrative fee. To learn more, please read our Refund Policy.
     

Advanced Search Engine Optimization (SEO) Training Course in Kanpur

Kanpur occupies around 605 sq km and is the 9th largest urban economy of India. It is located in Uttar Pradesh, India, and stands as the significant financial and industrial crux of Northern India. Kanpur is famous as the Leather City of India and is renowned for its textile and leather products, gardens, parks, and colonial architecture. It experiences a humid subtropical climate with an average rainfall of 37 inches and 413 feet. Kanpur is based on the banks of the Ganga River and presents the rich culture, traditions, and customs.

The main attractions of Kanpur corroborate the Kanpur Zoological Park, Blue World Theme Park, Moti Jheel, Kamla Retreat, The Kanpur Memorial Church, Brahmavart Ghat, Kanpur Museum Library, Sankat Mochan Devalaya, Phool Bagh Park, ISKCON Mandir, Sports Village, Dharmanath Shwetambar Jain Glass Temple, Eco Park, Nana Rao Park, Massacre Ghat, Japanese Garden, JK Temple, Jungle Water World, Om Garden, Ganges Barrage, Mahalaleshwar Pathar Ghat, Arya Samaj Mandir, etc.

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