Simplilearn Reviews

Home » Reviews » »

Transforming Healthcare Marketing: Journey to Digital Expertise

Picture of Aashish Thanki

Aashish Thanki

24+ years

Picture of Head of Marketing

Head of Marketing

Sundyota Numandis

Picture of Head of Marketing

Head of Marketing

Velbiom Probiotics Pvt Ltd

As documented by Aashish Thanki

I’m Aashish Thanki, a seasoned healthcare marketer with over 22 years of experience in the field. While working as a Senior Group Product Manager at Sundyota Numandis, I recognized the importance of upskilling to enhance my marketing capabilities.

Enrollment Decision and Career Goals:

In 2021, I proactively decided to upskill myself by enrolling in Simplilearn’s Digital Marketing Specialist Master’s Program. With a strong desire to excel in my role and improve my performance, I understood the significance of expanding my knowledge in the realm of digital marketing. Completing the course in November 2022 became a crucial milestone in my professional journey.

My Experience with Simplilearn:

My experience with Simplilearn was exceptional. The program’s blend of live classes and self-paced learning allowed me to tailor my studies according to my own pace. I thoroughly enjoyed the interactive live sessions and found the self-learning videos to be highly informative. The course structure allowed me to balance my professional commitments and personal learning goals.

Certification Provided a Career Boost:

The Digital Marketing Specialist Master’s Program was a game-changer for my career. It gave me a comprehensive understanding of digital marketing concepts like SEO, PPC, and web analytics. As a result, I secured the Head of Marketing role at Velbiom Probiotics Pvt Ltd, accompanied by a remarkable 40% salary hike. The certification from Simplilearn has not only opened doors to new opportunities but has also positioned me for success in my long-term goal of leading marketing efforts in the D2C and e-commerce sectors.

Now, let me provide you with some insights into my professional background. In 1998, I completed my Bachelor’s in Business Administration with a specialization in Marketing. Following that, in 1999, I pursued a post-graduation in Computer Science. My career began in 1999 at Vikas Enterprises, where I worked as a Commercial Assistant. In 2002, I transitioned into the medical industry by joining Tidal Laboratories as a Media Representative. Subsequently, in 2005, I became a Senior Executive at Sundyota Numandis and steadily climbed the ranks to Senior Product Manager by 2008.

Post Graduate Program In Digital Marketing
6-credit transfer for the Purdue Online MS in Communication program

Impact

In 2014, I secured a significant breakthrough by joining the Zydus Group as a Product Manager. Over the years, my dedication and expertise propelled me to the role of Senior Product Manager. In 2017, I embraced a new challenge at Cipla, assuming the position of Group Product Manager. Later, in 2020, I returned to Sundyota Numandis as a Senior Group Product Manager, responsible for digital marketing, social media marketing, and the launch of the OTC marketing division.

My relentless pursuit of growth led me to pursue an MBA from Symbiosis alongside the Digital Marketing Specialist Master’s Program from Simplilearn. These academic endeavors have catalyzed my career progression, providing me with the necessary knowledge and skills to excel in the dynamic marketing field.

Conclusion

In conclusion, my journey toward digital expertise and my certification from Simplilearn has undeniably transformed my healthcare marketing career. With newfound proficiency in digital marketing, I have successfully assumed the role of Head of Marketing at Velbiom Probiotics Pvt Ltd, realizing a remarkable 40% salary hike. The learnings and practical experiences gained from the course will undoubtedly continue to shape my future endeavors as I strive to excel and lead marketing efforts within D2C and e-commerce organizations.

Explore further stories of success and career growth in Digital Marketing here.

Go to Top