As documented by Karthik Srinavas
My name is Karthik, and I am currently working as a Digital Marketing Manager at GreenHonchos, a prominent digital marketing agency in Bangalore. To enhance my skills and knowledge in the field, I recently completed the Post Graduate Program In Digital Marketing by Simplilearn in collaboration with Purdue University. Additionally, I am currently enrolled in the IIT Roorkee Business Analytics for Strategic Decision Making course offered by Simplilearn.
Let me share a bit about my professional journey. After graduating with a degree in Mechanical Engineering in 2017, I began my career as a BPO executive, gaining experience over two years. During the pandemic, I discovered my interest in digital marketing and started learning through various online resources such as YouTube and Google’s digital garage. This newfound passion led me to join a small Digital Marketing Agency in Coimbatore as an intern, where I further honed my skills. Eventually, I secured a full-time role as an SEO executive and expanded my expertise to include managing Google and Facebook ads for clients. I have relocated to Bangalore and taken on the role of Performance Marketing Manager at a larger digital marketing agency, resulting in a significant 30% salary increase.
Enrollment Decision and Career Goals:
The decision to upskill in digital marketing was driven by my desire to gain comprehensive knowledge and obtain a certification that would strengthen my resume. After thorough research, I chose Simplilearn’s Professional Certification Program in Digital Marketing, which spanned over six months. My overall experience with Simplilearn was excellent. The blended learning approach, comprising six modules covering various aspects of digital marketing, provided me with a well-rounded understanding of the field. Each module had a fundamentals and advanced section, ensuring I grasped the concepts thoroughly. The assessments at the end of each module helped solidify my knowledge.