Professional Certification in Digital Marketing
SP Jain School of Global Management Ranked #7 in APAC by Bloomberg Businessweek
Earn a professional certificate in digital marketing and become job-ready in 8 months! Master essential topics like SEO, SEM, social media, mobile marketing, marketing analytics, Gen AI in marketing, and more with 10+ case studies, 35+ DM tools, and 20+ projects.
- Program duration 8 Months
- Learning Format Self-Paced Learning
Why Join this Program
- SP Jain Global's Excellence
Standout with a Certificate of Completion from SP Jain School of Global Management and Simplilearn
- Experience Hands-on Learning
Learn 35+ DM tools, 10+ case studies and 20+ industry-relevant projects
- Official Partner: Meta
Master sessions by Meta Blueprint trainers & get a free Meta Exam Voucher
- Leverage Gen AI in Marketing
Learn how Gen AI tools can streamline sales & marketing strategies and workflows
World’s #1 Online Bootcamp
Take the first step to your goals
Lifetime access to self-paced e learning content
Fast-track Your Career
After completing the certification, Simplilearn learners have made successful career transitions, boosted career growth, and got salary hikes.
Program Impact
Maximum Salary Hike
300%Open Jobs in the Market
50,000+Industry Average Salary
₹ 7.25 LOur Alumni In Top Companies
Digital Marketing Program Overview
Experience a blend of practical and theoretical learning with our online digital marketing course and learn 35+ digital marketing tools like Google Ads, Google Analytics, Google Search Console, Meta Business Suite, Ahrefs, HubSpot, SE Ranking, Hootsuite, Mailchimp, Zoho CRM, Yoast SEO, Spyfu, and more through industry-relevant projects.
Key Features
- Certificate from SP Jain School of Global Management and Simplilearn
- Masterclasses delivered by SP Jain Global’s top faculties
- Experience live online classes delivered by Digital Marketing Experts
- Learn to leverage the latest in Generative AI for Sales and Marketing
Digital Marketing Program Advantage
This professional certificate in digital marketing will help you learn essential topics like SEO, SEM, social media, implementation of Gen AI in marketing, website creation, mobile & email marketing, digital marketing analytics, and more.
Partnering With SP Jain Global
- Certificate from SP Jain School of Global Management and Simplilearn
- Masterclasses delivered by top faculties from SP Jain School of Global Management
In Collaboration With Meta
- Master Sessions by Meta
- Free Meta Digital Marketing Associate Blueprint Voucher
- Learn foundational advertising concepts on Facebook, Instagram, and Messenger
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Digital Marketing Program Details
Gain a comprehensive understanding of digital marketing's diverse facets. Delve into inbound marketing strategies like creating valuable content and engaging with specific audiences while exploring outbound strategies that reach broader markets through proactive messaging and promotions.
Learning Path
- Discover the ins and outs of this comprehensive online digital marketing program.
- Gain an in-depth understanding of the knowledge you will gain and the opportunities you can pursue.
- The evolution of marketing: traditional vs digital
- Understand the ever-evolving digital marketing landscapes
- Importance of influencers, videos, experiential marketing, voice searches, and visual content
- Learn how to create digital campaigns with the help of UI/UX designers
- Create a website from scratch using WordPress
- Learn behavior analytics & behavior marketing
- Master the fundamentals of Search Engine Optimization (SEO): on-page, off-page, technical considerations
- Understanding Google's focus on user experience
- Learn content, multimedia, and link-building strategies
- Learn to use SEO tools to optimize content for voice search and conduct SEO audits
- Enhance website conversion rates with effective SEO strategies
- SEO trends, search engine algorithm changes, future digital marketing trends and more
- Learn Pay-Per-Click (PPC), Google Ads Algorithm, Ad Rank, and Ad Positioning.
- Master Keyword research and ad extension utilization
- Learn to craft compelling ad copies to maximize ad strength and ROI
- Explore advanced tactics like remarketing, RLSA in Google Analytics, and campaign integration
- Learn to leverage demographics, interests, locations, and dynamic keyword insertion for precision targeting
- Future of Google Ads: performance max, smart campaigns, mobile app install ads and feed optimization
- Learn about different social media platforms and their uses.
- Manage and cultivate brand identity and reputation across diverse social media channels.
- Learn to leverage channels and essential social media tools
- Utilizing influencer and video marketing across different social media platforms.
- Key metrics to measure and analyze the success of social media campaigns.
- Importance of paid campaigns in business growth and brand building.
- Campaign optimization – CRO, setting targets, and tracking conversion rates
- Principles of a good landing page – readability, hierarchy, and interactive media
- Persuasion principles – scarcity, cognitive dissonance, and reciprocity for effective campaign strategies
- Learn campaign creation and tracking
- Dynamic ads, budget allocation, and competitor analysis
- Understand content marketing's role in inbound and outbound marketing strategies
- Optimize B2B and B2C content for diverse channels and audiences effectively
- Enhancing the performance of paid advertising campaigns with an effective content strategy
- Master content structuring models like HubSpot's topic cluster for engaging content
- Learn the best practices for mobile ad content sizes to achieve better results and engagement
- Understand key performance indicators (KPIs) and metrics – focusing on paid, owned, and earned media metrics
- Reach vs Impressions, aiming for a 1:1 ratio
- Understanding engagement and conversion rates
- Bounce rate vs Exit rate
- Utilize Google Analytics to analyze the customer journey, in an eCommerce marketing funnel
- Assess effectiveness, and calculate return on investment (ROI) for marketing campaigns
- Learn Analytics Tools like Similarweb, Google Analytics (GA4), and YouTube Insights (YT Studio)
- Create email marketing campaigns, including segmentation, automation, and template creation
- Learn five key tactics to boost business through email marketing
- Learn tools like Mailchimp, GetResponse, and Zoho for campaign management
- Understand effective lead-generation tactics and various lead types to build targeted email lists
- Master mobile marketing fundamentals, including app store optimization (ASO), burst campaigns, and Google Ads for increased app visibility and installs.
- Develop skills in monetizing mobile applications
- Utilize ASO and SEO techniques for enhanced visibility and ranking
- The final step in the learning process is to apply the knowledge gained in the preceding modules to a capstone project.
- You can choose one of five capstone projects to demonstrate your proficiency in various digital marketing tools and techniques to potential employers.
Attend online interactive masterclasses delivered by SP Jain’s top faculties to learn about the latest trends in digital marketing.
Electives:
- Explore cutting-edge Generative AI to create Digital Strategies in Sales and Marketing
- Learn AI-powered marketing strategies, predictive analytics, and CRM enhancements
- Leveraging AI for optimized sales, marketing plans, and customer relationship management
- Navigate future trends and ethical considerations with real-world case studies
Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.
- Understand how AI integrates with digital marketing strategies to enhance performance and efficiency.
- Explore the role of AI, like Google Lens, in improving visual search capabilities and user experience.
- Learn how AI-powered predictive analytics creates personalized micro-campaigns for individual customers, optimizing marketing strategies.
- Explore AI's role in chatbots, targeted ads, speech recognition, and image recognition, enhancing user interactions and campaign effectiveness.
- Learn the basics of B2B marketing
- Understand various marketing techniques to increase your reach to B2B audiences
- Learn the basics of the e-commerce listing process.
- Learn how to promote your product and provide after-sales support.
- Learn how to create a blog
- Tips to maintain a blog for promotion and user interaction in this course
- Learn the basics of affiliate marketing
- Learn how to use it to promote your business effectively.
20+ Skills Covered
- Website Creation
- Search Engine Optimization
- Campaign Management
- Search Engine Marketing
- Google Search Console
- Keyword Research
51+ Tools Covered
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Capstone Project
- Project 1
Engage the Youth with SkullCandy
Skullcandy, a global brand revolutionizing audio, making high-fidelity audio equipment that is affordable and stylish. Engage with their youthful and adventurous consumer base.
- Project 2
Unveil a New Product From Adidas
Adidas, a German multinational corporation specializing in sportswear, shoes, and accessories, seeks assistance in product launches and expanding its reach to its target audience.
- Project 3
Increase Customer Reach
ContractWorks, a contract management software offering secure storage and on-the-fly search, faces challenges in expanding its customer reach, despite having superior technology.
- Project 4
Reach Out to New Customers
Toast, a high-end fashion retailer, is in search of support to reach new customers, boost revenue, and uphold brand guidelines and style even amidst seasonal trends.
- Project 5
Grand Savings Bank DM Strategy
GBS is a full-service community bank. Boost visibility, search engines ranking, expand customer base with diverse financial products and services.
Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.
Program Advisors and Trainers
Program Advisors
Dr. Smitha Ranganathan
Associate ProfessorDr. Smitha Ranganathan, Ph.D., is an Associate Professor specializing in marketing and branding, particularly in pharmaceuticals. She's recognized for her contributions to content leadership and women’s empowerment and advises on strategic brand management at SSR Brandlooms.
Dr. Nada Sayarh
Associate Professor – MarketingDr. Nada, Ph.D., is an Associate Professor in Marketing, Assistant Dean for Executive MBA, and Deputy Director for Ethics, Sustainability & Social Responsibility. With a diverse corporate background, she brings extensive expertise in Marketing Strategy, Brand Management, and Digital Marketing.
Prof Marco Selakovic
Assistant Professor – Marketing & CommunicationMarko Selakovic, Assistant Professor in Marketing & Communication, holds a DBA from SP Jain School of Global Management. His corporate background includes roles at Al Jazira SC and StratCom. He brings a dynamic perspective to academia and professional practice.
Dr. Umesh Kothari
Professor and Corporate TrainerProfessor Umesh Kothari, with over 25 years of industry experience in the UAE, USA, and India, has guided organizations like Nike, Pepsi, and Nielsen in achieving strategic marketing objectives. Teaching at SP Jain since 2005, he specializes in marketing, research methodology, and brand management.
Ramu Shankar Rao
Professor & Corporate TrainerMr. Ramu has over 28 years of experience with significant senior corporate management roles in Healthcare industry with giants like Medtronic and St Jude Medical.
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Program Trainers
Jayant Nandan
20 years of experienceDigital Marketing Trainer
Mahboob Ali
19+ Yrs Exp in MarketingBrand Management | Creative Strategy | MarCom
Pranav Parekh
11+ yrs exp in MarketingDigital Marketing Trainer
Sachin Sehgal
8+ years of experienceDigital Marketing Trainer
CM Manjunath
6+ yrs in Digital MarketingSEO, Web Analytics, SEM, Content Marketing
Amarpal Khanuja
4+ Yrs in Digital MarketingPerformance Marketing | Google Ads | Meta Ads
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Become a Digital Marketer
The global digital advertising and marketing market for 2024 is estimated at $667 billion and is projected to reach $786.2 billion by 2026.
860,000 JobsExpected new jobs in Digital Marketing
44% Orgs Going DigitalCompanies across sectors, now follow a digital-first marketing approach
Top 10 In-Demand JobsDigital Marketing Specialist role is identified to be a future-proof role
Hiring Companies
Batch Profile
This program caters to working professionals from a variety of industries and backgrounds; the diversity of our students adds richness to class discussions and interactions.
- The class consists of learners from excellent organizations and diverse industriesIndustryMarketing - 20%Information Technology - 20%Advertising - 15%Retaill - 15%BFSI - 15%Others - 15%Companies
Admission Details
Application Process
The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Submit Application
Tell us a bit about yourself and why you want to do this program
Application Review
An admission panel will shortlist candidates based on their application
Admission
Selected candidates can begin learning once the cohort commences
Eligibility Criteria
For admission to this Digital Marketing course, candidates should have
Apply Now
Program Benefits
- Certificate from SP Jain Global and Simplilearn
- Masterclasses by SP Jain Global's Top Faculties
- Live sessions by Industry Experts from Simplilearn
- Leverage Generative AI in Digital Marketing
- Master 30+ Digital Marketing Tools
Digital Marketing Program FAQs
What are the eligibility criteria for this Professional Certification in Digital Marketing?
For admission to this digital marketing certification, candidates must possess the following criteria:
- A bachelor's degree
- At least 2 years of experience preferred
- Marketing background is not required
What is the admission process for this online Digital Marketing Course ?
The admission process consists of three easy steps:
- Interested candidates will need to apply by submitting the application form online
- Candidates will be shortlisted by an admission panel based on the application submitted
- Selected candidates will be awarded an offer of admission that they can accept by paying the program fee
Will financial aid be provided for this Digital Marketing Certification Course?
To ensure money is not a limiting factor in learning, we offer various financing options to help make this Professional Certification in Digital Marketing financially manageable. Please refer to our "Admissions Fee and Financing" section for more details.
What should I expect from this online Digital Marketing Course?
As a part of this course, you will receive the following:
- Certificate from SP Jain School of Global Management and Simplilearn
- Masterclasses delivered by SP Jain’s top faculties
- Live classes delivered by digital marketing industry experts
- Master sessions by Meta Blueprint trainers
- Meta Certified Digital Marketing Associate exam voucher worth USD $99
- 5 Capstone problem statements and 15+ course-end projects
- 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
- 35+ digital marketing tools
- Leverage ChatGPT and latest Gen AI tools for sales and marketing
- Course aligned with Hootsuite and SE Ranking certification
- Learn using Meta’s Business Coach chatbot
- Simplilearn career services helps you get noticed by top hiring companies <India only>
What certificate will I receive?
Upon completing this Digital Marketing course, you will be awarded a course completion certification in digital marketing by the SP Jain School of Global Management and Simplilearn.
What is Meta Blueprint certification?
Meta Blueprint is one of the most popular global digital marketing certifications, proof of advanced-level competency in the digital advertising industry. This Digital Marketing Course gives you a free voucher for taking the Meta Blueprint Digital Marketing Associate exam.
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- Disclaimer
- PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.