• Next cohort Starts7th Dec, 2024
  • Next cohort Starts7th Dec, 2024
  • Program duration8 Months
  • Learning FormatLive, Online, Interactive
  • Learning FormatLive, Online, Interactive

Why Join this Programme

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    Globally Accepted Certificate

    Gain a Digital Marketing Specialist certificate from Simplilearn
     

    Gain a Digital Marketing Specialist certificate from Simplilearn
     

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    Gain Practical Experience

    Gain practical experience through hands-on projects and real-world applications

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    Official Partner: Meta

    Master sessions by Meta Blueprint trainers; Meta Exam Voucher worth $99
     

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    Leverage Generative AI

    Use Gen AI tools to streamline sales and marketing processes

Corporate Training

Enterprise training for teams

Master in Digital Marketing Overview

Experience live and interactive learning with this comprehensive digital marketing masters program. Learn to leverage ChatGPT and other generative AI tools for digital marketing. Additionally, you will receive a Meta Certified Digital Marketing Associate exam in the program.

Key Features

  • Industry recognised Digital Marketing Specialist certificate from Simplilearn
  • Live classes delivered by digital marketing industry experts
  • Learn to Leverage ChatGPT and the latest generative AI tools for digital marketing
  • Free Meta Certified Digital Marketing Associate exam voucher worth $99
  • Learn 35+ digital marketing tools
  • 5 Capstone problem statements and 15+ course-end projects
  • 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.

Digital Marketing Masters Advantage

This program guides you through the fundamental aspects of digital marketing, encompassing areas like website creation, SEO, SEM, social media, mobile marketing, devising content strategies, managing paid campaigns, and digital marketing analytics.

  • Program Certificate

    Become a Digital Marketing Specialist

    • Digital Marketing Specialist certificate
    • 5 Capstone problem statements and 15+ course-end projects
    • 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.

About Master in Digital Marketing

What are the objectives of this Online Digital Marketing Masters Program?

This online master in digital marketing program gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects for gaining domain experience to help you become industry-ready. You’ll be exposed to 30 digital marketing tools, extensive project experience and a digital marketing capstone project to make you job-ready.
After you have completed this master in digital marketing, you will receive a digital marketing certificate from Simplilearn stating that you have acquired the latest Digital Marketing skill set, validating your ability to lead digital marketing efforts in your organization.

What skills will you learn in this digital marketing masters program?

Digital marketing encompasses a range of disciplines, and there is an enormous demand for digital marketers/specialists with the right skills. This digital marketing masters program provides access to 35+ live instructor-led online classes conducted by multiple expert trainers. You will also get access to the highest quality of e-learning content, capstone project, a community moderated by experts, monthly mentoring sessions by experts, and other resources to help you master the complete digital marketing skillset. This digital marketing masters will help you to:

  • Develop an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing, and web analytics
  • Become competent in planning, managing, and executing integrated multi-channel campaigns
  • Lead digital marketing teams and digital marketing initiatives for your organization
  • Understand how all digital marketing disciplines work together and how to optimize your use of each one

Who should take this online Digital Marketing Masters Program?

Anyone who is looking to further his or her career in digital marketing should take this digital marketing course, especially those seeking leadership positions. Any of these roles can benefit from this Digital Marketing masters:

  • Marketing Managers
  • Digital Marketing Specialists
  • Marketing or Sales Professionals
  • Management, Engineering, Business, or Communication Graduates
  • Entrepreneurs or Business Owners
  • Marketing Consultant

Following are a few facts and figures that demonstrate the high demand for digital marketers/specialists around the world:

  • The annual average salary of a Digital Marketing Head is $102,358 on Indeed.com
  • In the USA, there are 58,944+ Digital Marketing jobs, and in the UK, there are 18,335+ Digital Marketing jobs on Indeed.com
  • In India, there are 16,508+ jobs for Digital Marketers on Naukri.com
  • Average annual digital marketing professional salary in the US is $111K - $153K

What is Facebook Blueprint certification?

Facebook Blueprint is one of the top and most popular Digital Marketing certifications globally, and proof of advanced-level competency in the digital advertising industry. With this program, you receive a free voucher for taking up the Facebook Blueprint Digital Marketing Associate certification.

What is the OMCP certification?

The OMCP (Online Marketing Certified Professional) Certification is the industry's premier certification for online marketing professionals who have verified experience and have demonstrated the working knowledge of digital marketing concepts and best practices. Requirements for online marketing certification are based on a combination of applied industry experience, education and certification exam results designed by industry thought leaders, experts, renowned authors and educators in the field. Those who wish to pursue the OMCP certification will have demonstrated their knowledge and expertise by fulfilling the requirements by OMCP and their approved training providers. 

Simplilearn is recognized by OMCP as one of its top training providers.

What does a Digital Marketing Masters do?

A digital marketing master is a 360-degree digital marketer who has good working knowledge of all digital marketing domains. The primary objectives of a digital marketing masters are to increase brand awareness, promote products, build traffic on the branded website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.

A digital marketing master works to initiate effective online marketing campaigns, evaluate the needs of the consumer market, and comprehend how and where to acquire knowledge about consumer trends and demands. They are responsible for developing strategies to market a company's product online by integrating various promotions to get the company's message out to prospects.

What is the workplace of a Digital Marketing Master like?

A digital marketing master is responsible for strategizing and executing various online marketing promotions and campaigns. These can be carried out through any of the digital marketing domains - SEO, SEM, PPC, social media, email, and content. A digital marketing master is a marketer who should display a complete understanding of all domains so that he/she can make the right decisions for campaigns to succeed.

Other digital marketing activities include analyzing data and performance of ongoing campaigns, comparing the previous month’s ROI on campaigns, planning/implementing changes that are to be made, and determining the next steps for improving campaign performance. A Digital Marketing Master should be highly proficient in analyzing data to better understand the market and customer landscape. One of the most important aspects of a specialist’s job is to strategize campaigns with respect to their performance, both organic and inorganic, and budget allocation. The Digital Marketing Master is also responsible for scouting for new avenues and geographies for acquiring new leads, clicks, and customers.

What is the Hootsuite Platform Training course and how will I earn its Certificate?

We partnered with the Hootsuite Academy team to include the Hootsuite Platform Training course as part of the Digital Marketing Masters Program. In this module, you’ll develop the skills to use core Hootsuite products to their full potential, boosting the impact of your social media efforts, driving results, and proving your ROI.

Once you've completed the Hootsuite Platform Training, you'll be ready to take the exam on the Hootsuite Academy website to become a Hootsuite Certified Professional. As a Simplilearn student, you'll get 50% off on this industry-recognized credential! Get certified for 50% off.

Master in Digital Marketing Learning Path

The Digital Marketing Specialist Masters program provides an extensive curriculum that includes SEO, SEM, social media, mobile marketing, content strategy, and various other pertinent subjects.

Learning Path

  • This foundation course covers essential concepts such as the differences between digital and traditional marketing, the 4Ps of digital marketing, influencer marketing, voice search, website creation, and behavioral marketing. You will dive deeper into behavioral marketing and analytics, understanding customer lifecycles, buying stages, and the dynamics of the marketing funnel to enhance your strategic marketing approach.

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  • * Learn to implement SEO strategies to drive sales and enhance website conversions
    * Gain access to comprehensive SEO content as per OMCP standards
    * Attend live interactive sessions delivered by experienced SEO experts
    * Master Tools like Semrush, Ahrefs, Moz, Keyword Planner and more
    *Get free access to the SE Ranking platform for 1 year

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    Classroom Schedule
    Weekend Classes Starts on 7th Dec
  • Discover the workings of paid advertising and the art of utilizing keyword research to optimize your ad campaigns in this module. Investigate diverse bidding strategies customized for B2B and B2C channels, allowing you to target your desired audience efficiently. Upon completing this module, you'll have the expertise and capabilities to craft impactful paid ad campaigns that deliver substantial outcomes for your business.

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  • Examine different social media platforms suitable for marketing communications in this module. Understand how to customize your marketing approaches based on the chosen platform to connect and engage with your brand's intended audience effectively. Upon completing this module, you will be able to utilize social media to promote your brand, products, or services and nurture significant relationships with prospective customers.

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  • Acquire the skills to conduct a comprehensive analysis of paid campaigns and evaluate individual ad analytics to enhance conversion rates. Moreover, delve into the essential elements of landing pages and design strategies tailored to the specific business type and industry. By the conclusion of this module, you'll have the necessary knowledge to efficiently optimize your paid campaigns and construct engaging landing pages that yield superior results for your business.

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  • Attain a comprehensive grasp of various Key Performance Indicators (KPIs) and metrics, utilizing a range of analytical tools. Uncover successful strategies for evaluating and improving campaign outcomes. This module is designed to enable you to become proficient in utilizing KPIs, metrics, and analysis techniques to enhance your marketing initiatives and achieve exceptional results.

    Read More
  • In this culminating project, marking the final step of your learning journey, you have the opportunity to apply the knowledge gained from the previous modules. You can select from a range of five capstone projects to showcase your expertise in diverse digital marketing tools and techniques to potential employers.

    Read More
Electives:
  • Gain a comprehensive understanding of the end-to-end email marketing process, including automation techniques and designing high-converting email templates. Learn to create impactful email marketing campaigns that engage your audience and drive business success. Additionally, delve into the critical role of mobile apps and marketing, mastering effective mobile ad targeting to reach your audience efficiently and enhance your brand's presence in the digital landscape.

  • Explore cutting-edge Digital Strategies in Sales and Marketing, integrating Generative AI (GenAI) to revolutionize traditional approaches. From AI-powered marketing strategies to predictive analytics and CRM enhancements, this course offers hands-on experiences and insights into leveraging AI for optimized sales, marketing plans, and customer relationship management. Navigate future trends and ethical considerations while delving into real-world case studies for actionable takeaways.

  • Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.

  • Learn the basics of the ecommerce listing process. Learn how to promote your product and provide after-sales support.

  • Learn the basics of B2B marketing and various marketing techniques to increase your reach to B2B audiences.

  • Learn how to create and maintain a blog for promotion and user interaction in this course.

  • Learn the basics of affiliate marketing and how to use it to promote your business effectively.

14+ Skills Covered

  • Website Creation
  • Behavioral Marketing
  • Keyword Research
  • Search Engine Optimization
  • Search Engine Marketing
  • Campaign Management
  • Social Media Marketing
  • Mobile Marketing
  • Content Marketing
  • Content Strategy
  • Strategies for Paid Campaigns
  • Analytics ROI amp Evaluation
  • AI Automation amp Emerging Technology
  • Gen Artificial Intelligence AI Tools

34+ Tools Covered

SE RankingHootsuiteDM_Stable DiffusionDM_TweetDeckDM_unbounceDM_WellsaidDM_WordPressDM_YoastDM_Youtube AdsDM_ZohoDM_similarwebDM_screaming frogDM_PowtoonDM_MyadcenterDM_MOZDM_Meta business suiteDM_MailChimpDM_keyword toolsDM_hubspotDM_Google PageSpeed insightsDM_google analyticsDM_Get ResponeDM_facebookfor businessDM_facebook adDM_ChatGPTDM_canvaDM_Blue WillowDM_ASOdeckDM_ApptweakGoogle AdsLinkedInYouTubeYouTube AnalyticsDM_ahref

Capstone Project

  • Project 1

    Engage with Youth with SkullCandy

    Skullcandy, a global brand revolutionizing audio, making high fidelity affordable and stylish. Engage with their youthful and adventurous consumer base.

    Engage with Youth with SkullCandy
  • Project 2

    Unveil Adidas New Product

    Adidas is a German multinational corporation designing sportswear, shoes, and accessories. Aid in product launches and expanding reach to target audience.

    Unveil Adidas New Product
  • Project 3

    Grand Savings Bank DM Strategy

    GBS is a full-service community bank. Boost visibility, search engines ranking, expand customer base with diverse financial products and services.

    Grand Savings Bank DM Strategy
  • Project 4

    Increase customer reach

    ContractWorks, a contract management software with secure storage and on-the-fly search. Despite superior technology, they struggle to expand customer reach.

    Increase customer reach
  • Project 5

    Reach out to new customers

    Toast, a high-end fashion retailer seeking assistance in reaching new customers, driving revenue, and maintaining brand guidelines and style amidst seasonal trends.

    Reach out to new customers

Disclaimer - The projects have been built leveraging real publicly available datasets from organizations.

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Program Trainers

  • Taranjeet Singh

    Taranjeet Singh

    13+ Yrs Exp in Marketing

    Marketing Consultant | Project Management

  • Sachin Sehgal

    Sachin Sehgal

    15+ Yrs Exp in Marketing

    Digital Marketing Faculty and Consultant

  • Ena Bansal

    Ena Bansal

    20+ Yrs Exp in Marketing

    Branding | Performance Marketing | Mentor

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Learner Reviews

Financing

We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.

Pay in Installments

You can pay monthly installments for Programs using Splitit, ClimbCredit or Klarna payment option with low APR and no hidden fees.

ClimbCreditKlarna

Other Payment Options

We provide the following options for one-time payment

  • Credit Card
  • Paypal

$ 1,649

Master in Digital Marketing FAQs

  • What is a Masters in Digital Marketing Program?

    A master's in digital marketing program is a graduate-level course designed to equip learners with the expertise and practical skills needed to excel as professionals in the dynamic and fast-paced field. Such programs typically cover topics like online advertising, social media marketing, SEO, and data analytics.
     

    This program from Simplilearn guides you through the fundamental aspects of digital marketing, allowing you to approach challenges effectively. It covers the topics mentioned above but also goes into detail about mobile marketing, devising content strategies, managing paid campaigns and even generative AI tools for digital marketing.

  • What do digital marketing specialists do?

    Digital marketers are responsible for creating, implementing, and managing online marketing initiatives to promote a company’s products or services and enhance its brand presence. Most digital marketers' roles focus on engaging customers, driving traffic, and, eventually, increasing sales. Here are some key responsibilities:

    • Creating comprehensive digital marketing strategies that align with business goals
    • Devise relevant communications to engage with audiences
    • Optimize said content to improve overall search rankings
    • Create and manage PPC campaigns to maximize targets and ROI
    • Analyze channels to develop and execute sound social media strategies
    • Segment email lists and ensure proper segmentation of email communications and nurturing

  • What are the benefits of enrolling in this master's in digital marketing?

    Digital marketing is among the fastest-growing career domains, attracting more professionals worldwide every year. Looking to make such a career as a professional in the field can certainly have its benefits. It's important, however, that you prepare by taking up a course. Simplilearn's Digital Marketing Programs can prepare you for an exciting career. Some of the program benefits include:

    • Live classes delivered by digital marketing industry experts
    • Exposure to over 35 digital marketing tools
    • Over 10 case studies from brands like Adidas, KFC, Nike, and Intel
    • Opportunity to learn the latest generative AI tools for digital marketing
    • Industry-recognized certificate from Simplilearn

  • Who are the instructors for this digital marketing master’s program, and how were they selected?

    We have partnered with only the most highly qualified instructors for this program. Our rigorous selection process includes profile screening, technical evaluation, and a training demo. We also ensure that only trainers with a high alumni rating remain on our faculty.

  • How do I enroll in the Digital Marketing Masters Program?

    To enroll in this online master in digital marketing program:

    • Candidates must complete the application form after clicking the enroll now option.
    • Payment can be made securely online using Visa credit or debit card, MasterCard, American Express, Diner’s Club, or PayPal.
    • Once payment is processed, candidates will receive a receipt, and access details will be emailed.

  • What will be the expected salary after earning a Digital Marketing Masters certificate?

    There's a lot to consider when trying to decipher how much a professional could potentially earn in the digital marketing space. Factors like region and experience could play a role in navigating one's worth. That being said, here's an estimate of how much a digital marketing specialist makes:

    • US: USD 55,093
    • India: INR 3.9 Lakhs

  • Can a fresh graduate seek employment after completing this online master's in digital marketing program?

    Yes, our digital marketing master's program is beginner-friendly and helps fresh graduates gain all the skills and knowledge that employers seek. 

    *Disclaimer 

    This is a certification program and not a digital marketing degree program.

  • What is the refund policy for this digital marketing master's program?

    Please see our refund policy for more information.

  • What industries use Digital Marketing most?

    In today's digital world, it can be challenging for businesses to survive without an online presence. As a result, digital marketing strategy benefits every industrial sector. This has placed great importance on marketing professionals to help manage marketing mandates with a major scope for the future. Digital marketing plays a vital role across multiple sectors, including:

    • Entertainment
    • Food and beverages
    • Ecommerce
    • Retail
    • Education
    • Healthcare and pharmaceuticals

    Simplilearn’s master's in digital marketing program will help prepare you for such industries with the help of well-thought-out projects and case studies.

  • What major skills do you need to master in digital marketing?

    Digital marketing is a broad field. One must be familiar with all the aspects when trying to achieve a specialist designation. And while creative thinking, digital storytelling, and basic designing can go a long way, there are some more essential skills that a specialist must have in their toolkit.

    Simplilearn's Digital Marketing Specialist Program imparts all the skills you need through its cutting-edge curriculum. Some of these skills include:

    • Website creation
    • Behavioral marketing
    • Keyword research
    • Search engine optimization
    • Search engine marketing
    • Digital Marketing Campaigns management
    • Social media marketing

    and more.

  • What will be the career path after completing the master’s in digital marketing program?

    Completing a master's in digital marketing program will give you a deep understanding of digital marketing concepts and strategies. It will also equip you with the technical and practical expertise to tackle any challenge and take on a plethora of responsibilities. Several career paths are available, offering varied opportunities to explore:

    • Digital marketing manager: Oversee digital marketing strategies and campaigns and lead marketing teams
    • Social media manager: Manage social media channels and devise strategies to better engage with audiences
    • SEO specialist: Optimize website content and structure to improve search rankings and drive organic traffic
    • Paid marketing specialist: Handles planning, executing and optimizing pay-per-click campaigns

    Some other prominent paths include email marketing specialists, digital analysts, marketing managers, automation specialists, advertising and promotions managers and more.

  • What is covered under the 24/7 support?

    We offer 24/7 support through chat for urgent issues. For other queries, we have a dedicated team that offers email assistance and callbacks on request.

  • Are there any other online courses Simplilearn offers under Digital Marketing?

    Simplilearn offers a variety of master’s, post-graduate, and certification courses that one can pursue after completing the Masters in Digital Marketing  You can further enhance your skills with post-graduate programs and advanced certification training courses that dive deeper into specialized areas of Digital Marketing. These targeted courses focused on mastering key tools and technologies within Digital Marketing are designed to build on your existing knowledge and help you stay ahead of the competition.

    Similar programs that we offer under Digital Marketing

  • Will missing a live class affect my ability to complete the course?

    No, missing a live class will not affect your ability to complete the course. With our 'flexi-learn' feature, you can watch the recorded session of any missed class at your convenience. This allows you to stay up-to-date with the course content and meet the necessary requirements to progress and earn your certificate. Simply visit the Simplilearn learning platform, select the missed class, and watch the recording to have your attendance marked.

  • Does Simplilearn have corporate training solutions?

    Discover how Simplilearn for Business can equip your teams with the latest AI and other digital skills, including industry certifications. Our tailored training and learning paths are designed for Fortune 500 and mid-sized companies, offering targeted skill development for their workforce. Explore our comprehensive learning library, Simplilearn Learning Hub+, which features unlimited live interactive solutions that are available organization-wide. Our dedicated curriculum consultants collaborate with each client to identify and implement the ideal learning solutions for their teams' needs.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.