Professional Certification in Product Management
Top Product Management Course by SP Jain, Ranked #7 B School in Asia Pacific
Program duration
6 MonthsLearning Format
Live, Online, Interactive
Why Join this Program
- SP Jain Global's Excellence
Certificate from SP Jain School of Global Management | Live sessions by SP Jain top global faculties
- Product Manager Toolkit
Master the top tools – JIRA, Mixpanel, Google Analytics, and Balsamiq – utilised by PMs
- Gen AI for Product Managers
Become AI-powered Product Manager via ChatGPT, Google Bard, Gencraft, Midjourney, and Picsart
- Applied Learning
Learn via case studies and capstone projects on Facebook, Netflix, Tesla, Nike, and Instagram
Product Management Certification Overview
Professional Product Management Course by SP Jain School of Global Management prepares you to become a product manager via an exhaustive curriculum covering all aspects of product management. This program focuses on the latest industry trends, advancements and related industry applications taught by top product experts via live sessions.
Key Features
- Leverage Generative AI as a Product Manager using tools such as ChatGPT, Google Bard, Gencraft, Midjourney, & Picsart
- Get access to SPJ Exec Ed Alumni benefits post program completion
Product Management Course Advantage
This program is an all-encompassing Product Management Certification by SP Jain School of Global Management - leveraging SP Jain's academic excellence and product expertise from experts from companies like Google, Microsoft, Amazon, and more.
Partnering with SP Jain Global
- Receive a SP Jain School of Global Management Certification
- SP Jain School of Global Management will issue your program certificate directly within 90 days of program completion
- Live classes by SP Jain Global faculty
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Simplilearn's Bootcamp: 8x more effective way of learning
Simplilearn's Bootcamp: 8x more effective way of learning
- Hands-on, applied projects and online labs
- Live virtual classrooms with self-paced online videos
- 24/7 learning support and access to learner forums and community
- Masterclasses from university faculty and top industry leaders
Product Management Online Training Details
Dive deep into the different concepts of Product management like product strategy, new product ideation and development, product lifecycle management, design thinking, and more in this course.
Learning Path
Get started with the Professional Certification in Product Management course with SP Jain School of Global Management and Simplilearn. Kickstart your professional Product Management career with a foundational class.
- Master product management holistically, understanding its adaptability across industries.
- Apply the KASH framework to cultivate and enhance competencies crucial for successful product management: Knowledge, attitude, skills, and habits in decision-making.
- Do a self-assessment to identify personal traits vital for product managers, and align strengths for career success.
- Learn transition strategies for smooth shifts into product management from diverse backgrounds.
- Learn how to apply Carol Dweck's theory for a growth-oriented approach in product management.
- Develop critical thinking skills for informed, rational decision-making in product strategies and problem-solving.
- Craft compelling customer value propositions based on functional, economic, and emotional value that resonate with customer needs.
- Understand consumer behaviour and categorize products by consumer motivations using the FCB Framework.
- Master how to create a detailed customer journey map.
- Understand the pivotal role of product roadmaps in strategic decision-making and stakeholder alignment.
- Explore diverse roadmap types (timeline, release, Kanban, outcome-based) and their situational applications.
- Learn techniques for efficient backlog management and feature prioritization based on user impact, business alignment, and resources.
- Grasp the significance of iterative development in agile processes, promoting adaptability and continuous enhancement.
- Distinguish between online and offline business models, analyzing their structures, advantages, and limitations within the same product category.
- Acquire methods for market segmentation, consumer targeting, and strategic product positioning for maximum market impact.
- Explore diverse pricing strategies across different business models and learn to assess financial statements for effective pricing decisions.
- Comprehend how design thinking enhances creativity, empathy, and problem-solving in product management.
- Compare design thinking with traditional approaches, highlighting its strengths in user-centered approach for development.
- Harness design thinking for innovative product and service creation, applying principles in problem-solving scenarios for breakthroughs.
- Differentiate between insights and raw data, emphasizing empathy to decode consumer behaviour effectively.
- Explore qualitative and quantitative research methods (ethnography, interviews, surveys, data analysis) for comprehensive consumer understanding.
- Extract actionable insights from consumer behaviours and conversations to inform product changes and communication strategies.
- Align product strategies with business plans, ensuring coherence and synergy between the product roadmap and organizational objectives.
- Develop SMART goals aligning enterprise objectives with product-specific goals for effectiveness.
- Explore growth strategies, identifying critical success factors and KPIs to monitor and enhance product and brand performance.
- Grasp UX design's goals and elements, which are crucial in creating user-centric experiences within product management.
- Understand key UX principles like usability, accessibility, and user satisfaction, discerning human-centered from technology-centered design approaches.
- Apply UX principles to practical product challenges in breakout sessions, translating theory into problem-solving strategies.
- Learn methodologies for problem definition, ideation, and validating problem-solution fit for innovative product development.
- Adopt a user-centric approach: Create user stories, acceptance criteria, MVP canvas, and select features, prioritizing user testing, feedback, and iterative development.
- Hone your decision-making skills: Determine pivots or continuations based on iterative feedback and market validation.
- Grasp wireframing and prototyping principles, distinguishing their purposes and the tools used in the design process.
- Explore wireframe essentials like navigation, content layout, and common mistakes, applying knowledge through practical exercises.
- Transition from low-fidelity wireframes to high-fidelity prototypes, focusing on user flow, layout, and usability for interactive designs.
- Differentiate between platforms and products, understanding architectural elements, technology stacks, and API design in platform development.
- Analyze platform monetization strategies, dissecting revenue streams, and exploring growth opportunities.
- Evaluate growth and competition, analyzing revenue generation and conducting competition assessments to strategize platform enhancement.
- Develop a product lifecycle management (PLM) strategy by addressing challenges in each product lifecycle stage.
- Learn about AI and ML applications in product management, focusing on personalization, insights, trend and behaviour analysis, predictive analysis, and inventory planning.
- Explore real-world AI applications in measuring KPIs for various B2B and B2C products and services.
- Master Balsamiq for wireframes and high-fidelity prototypes in product design.
- Gain expertise in Jira for Agile project management, facilitating team collaboration and project tracking.
- Understand Google Analytics for web analytics, acquisition, engagement, monetization, retention, and real-time insights.
- Utilize Mixpanel for insights, funnel analysis, flow reports, retention, and KPI trend analysis, supporting data-driven decisions.
This product management capstone project will give you an opportunity to implement the skills you learned throughout this program to solve real-world industry-relevant problems.
- Research & analyze markets, user needs, and competition.
- Align products with company vision strategically.
- Define metrics, validate solutions, and track progress.
- Innovate user-centric solutions and foresee market trends.
- Solve problems and make data-driven decisions.
- Communicate effectively to diverse stakeholders.
- Grasp neuroscience and psychology's impact on consumer behaviour within marketing.
- Understand how the brain processes marketing stimuli involving perception, attention, memory, and emotional responses.
- Explore limbic system-controlled emotions and amygdala impact alongside neurometrics measuring brain responses in marketing.
- Distinguish product, brand, and enterprise failures via case studies, extracting lessons to avert similar pitfalls.
- Apply new product development (NPD) principles for digital product creation, crafting effective launch strategies based on NPD insights.
This final session wraps up the product management program, reflecting on the collective learning journey and recognizing the growth and insights gained by all learners.
Electives:
Master Generative AI tools to improve productivity and creativity with this comprehensive course. Explore how AI-powered tools like ChatGPT, Google Bard, Gencraft, Midjourney, and Picsart can revolutionize product management processes. Learn how to integrate these AI tools into your product management practices through a series of live demonstrations and practical use cases.
Attend this online interactive product management masterclass to gain insights about product management advancements from top industry experts.
Attend this mentoring session to clear your queries around Product Management Capstone project.
18+ Skills Covered
- Product Strategy
- Product Market fit
- Product Ideation
- Rapid Prototyping
- Product Lifecycle Management
- Product Roadmapping and Prioritization
9+ Tools Covered
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Projects
- Project 1
Launching Facebook Lite
Meta has launched a Facebook Lite for geographical areas with limited connectivity and slower internet connections. Determine key metrics you would define to measure success
- Project 2
Netflix inactive users problem
Analyze various parameters and provide guidance to Netflix to help the company increase and retain its subscriber base.
- Project 3
Teslas Pursuit in the US Driverless Car Market
As Tesla's PM, predict the 2025 US driverless car market size. Help meet future demand by understanding the potential of autonomous vehicles.
- Project 4
Instagram facing growth problem
Project to identify core problems in Instagram growth and come up with solutions to grow.
- Project 5
Nike leveraging technology for growth
Project to determine how Nike can grow its shoe business leveraging technology.
- Project 6
Instagram wants to improve its key features
Project to improve and innovate Instagram’s key features.
Disclaimer - The projects have been built leveraging real publicly available datasets from organizations.
An Immersive Learning Experience
Peer to Peer engagement
Get the real classroom experience. Interact with learners and engage with mentors in real-time via Slack.
Blended Learning
Missed a class? Access recordings later to learn and keep up with your cohort.
Mentoring session(s)
Expert guidance sessions from mentors for doubt clarifications, project assistance, and learning support.
Learning Support
Get a dedicated Cohort Manager for all your queries and help you succeed at every learning step.
Program Advisors and Trainers
Program Advisors
Shirish Rangnekar
CEO at Planck EraSirish has deep expertise in business transformation roadmaps, strategic technology initiatives, program execution for large scale enterprise transformation.He is a Lean Six Sigma Black Belt and an Enterprise Agile consultant.
Dr. Christopher Abraham
CEO & Head - Dubai campus and Sr. Vice President (Institutional Development)Dr. Abraham has three Post Graduate qualifications in HRM, Business Administration in Marketing Labor and Administrative Law and a PhD in Design Thinking and Innovation. He is a Certified Design Thinker from IDEO Stanford and is a Fellow of the Chartered Institute of Marketing FCIM UK
Ramu Shankar Rao
Professor & Corporate TrainerMr. Ramu has over 28 years of experience with significant senior corporate management roles in Healthcare industry with giants like Medtronic and St Jude Medical.
Program Trainers
Sushant Mathur
19+ Years Exp | Product LeaderProven Expertise in B2B Product Management
Sneha Singh
18+ Years Exp | Product LeaderDriving Product Innovation | Customer Success
Batch Profile
This product management course caters to working professionals of various industries & backgrounds; the diversity of our students adds richness to class discussions & interactions.
- The class consists of learners from excellent organizations and diverse industriesIndustryIT Services - 20%Computer Software - 20%Internet - 20%Financial Services - 10%Retail - 10%Banking - 20%Companies
Learner Reviews
Admission Details
Application Process
The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Submit Application
Tell us a bit about yourself and why you want to do this program
Reserve Your Seat
An admission panel will shortlist candidates based on their application
Start Learning
Selected candidates can begin the program from the batch start date
Eligibility Criteria
For admission to this Product Management Program, candidates should have:
Apply Now
Program Benefits
- Certificate from SP Jain School of Global Management
- Live sessions by SP Jain top global faculties
- Get access to SPJ Exec Ed Alumni benefits
- Product Management Masterclass by industry experts
- Leveraging Generative AI in product management
Product Management Course Online FAQs
What is a product management course?
A product management course provides a comprehensive learning experience to better navigate the role of a product manager. The course is curated for professionals looking to build strong foundations in product management along with the skills and knowledge to guide their launch to success. With this product management course, you will learn product strategy, ideation and development, lifecycle management, design thinking, UI/UX, and more through hands-on practice with the latest tools and techniques.
What do product managers do?
A product manager's roles are multifaceted in that they are essential in identifying customer needs and trying to meet business objectives. They do so by bridging the gap between engineers, designers, marketing, sales and customer support services by collecting the necessary information to aid a product's lifecycle. The product manager's responsibilities extend to product strategy, development, analysis, performance measurement and customer engagement. Taking up a product management course will help you understand these processes and even prepare you for a career as a product management professional. If this interests you, you can take the first step by reading how to become a product manager.
Is this product management certification worth it?
Yes, this product management certification is worth it, as it will gain you more credibility and recognition. It serves as a testament and commitment to your field, enhancing your professional image among peers and employers. Here are some of the additional benefits that make this product management certification worth it:
- Attend live classes by SP Jain Global faculty
- Gain hands-on learning through real-life projects from Facebook, Tesla, and Instagram
- Learn the importance of GenAI tools in product management, including ChatGPT, Gencraft, Midjourney, and Picsart
- Access to SPJ Exec Ed Alumni benefits after completing the program
Who can attend this product management course?
Our product management course is a great fit for current and aspiring product managers looking to understand product development, market strategy, and the product lifecycle. To attend this product management certification course, candidates must meet the following criteria:
- Must have over two years of work experience (In any field)
- A bachelor's degree in any discipline
- Professionals with non-product management backgrounds are welcome
What certifications should a product manager have?
Obtaining a product manager certification can be incredibly beneficial to advance your career as a product manager. These certifications typically cover essential areas such as product strategy, market research, user experience management, product roadmap, and product lifecycle management. It validates your expertise and provides you with up-to-date knowledge and best practices. By completing it, you'll gain a competitive edge in the job market and enhance your ability to deliver successful products.
Who are the instructors for this product management course, and how are they selected?
Our training faculty are industry experts with years of relevant product management experience. Each of them has undergone a rigorous selection process that includes screening, and additional technical evaluation before officially training for us.
Their experience, backgrounds, and skill sets make them stand out — a key aspect in their selection process. We also ensure that those with a high alumni rating are chosen to teach our classes.
- Acknowledgement
- PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.