• Program duration

    6 Months
  • Learning Format

    Self-Paced Learning

Why Join this Program

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    SP Jain Global's Excellence

    Certificate from SP Jain School of Global Management | Live sessions by SP Jain top global faculties

    Certificate from SP Jain School of Global Management | Live sessions by SP Jain top global faculties

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    Product Manager Toolkit

    Master the top tools – JIRA, Mixpanel, Google Analytics, and Balsamiq – utilised by PMs

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    Gen AI for Product Managers

    Become AI-powered Product Manager via ChatGPT, Google Bard, Gencraft, Midjourney, and Picsart 

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    Applied Learning

    Learn via case studies and capstone projects on Facebook, Netflix, Tesla, Nike, and Instagram

Corporate Training

Enterprise training for teams

Product Management Course Overview

Professional Product Management Course by SP Jain School of Global Management prepares you to become a product manager via an exhaustive curriculum covering all aspects of product management. This program focuses on the latest industry trends, advancements and related industry applications taught by top product experts via live sessions.

Key Features

  • Leverage Generative AI as a Product Manager using tools such as ChatGPT, Google Bard, Gencraft, Midjourney, & Picsart
  • Get access to SPJ Exec Ed Alumni benefits post program completion

Product Management Course Advantage

This program is an all-encompassing Product Management Certification by SP Jain School of Global Management - leveraging SP Jain's academic excellence and product expertise from experts from companies like Google, Microsoft, Amazon, and more.

  • SP Jain Certification

    Partnering with SP Jain Global

    • Receive a SP Jain School of Global Management Certification
    • SP Jain School of Global Management will issue your program certificate directly within 90 days of program completion
    • Live classes by SP Jain Global faculty

Simplilearn's Bootcamp: 8x more effective way of learning

Simplilearn's Bootcamp: 8x more effective way of learning

  • Hands-on, applied projects and online labs
  • Live virtual classrooms with self-paced online videos
  • 24/7 learning support and access to learner forums and community
  • Masterclasses from university faculty and top industry leaders
Simplilearn's Bootcamp: 8x more effective way of learning

Product Management Course Details

Dive deep into the different concepts of Product management like product strategy, new product ideation and development, product lifecycle management, design thinking, and more in this course.

Learning Path

  • Get started with the Professional Certification in Product Management course with SP Jain School of Global Management and Simplilearn. Kickstart your professional Product Management career with a foundational class.

    • Master product management holistically, understanding its adaptability across industries.
    • Apply the KASH framework to cultivate and enhance competencies crucial for successful product management: Knowledge, attitude, skills, and habits in decision-making.
    • Do a self-assessment to identify personal traits vital for product managers, and align strengths for career success.
    • Learn transition strategies for smooth shifts into product management from diverse backgrounds.
    • Learn how to apply Carol Dweck's theory for a growth-oriented approach in product management.
    • Develop critical thinking skills for informed, rational decision-making in product strategies and problem-solving.
    • Craft compelling customer value propositions based on functional, economic, and emotional value that resonate with customer needs.
    • Understand consumer behaviour and categorize products by consumer motivations using the FCB Framework.
    • Master how to create a detailed customer journey map.
       
    • Understand the pivotal role of product roadmaps in strategic decision-making and stakeholder alignment.
    • Explore diverse roadmap types (timeline, release, Kanban, outcome-based) and their situational applications.
    • Learn techniques for efficient backlog management and feature prioritization based on user impact, business alignment, and resources.
    • Grasp the significance of iterative development in agile processes, promoting adaptability and continuous enhancement.
       
    • Distinguish between online and offline business models, analyzing their structures, advantages, and limitations within the same product category.
    • Acquire methods for market segmentation, consumer targeting, and strategic product positioning for maximum market impact.
    • Explore diverse pricing strategies across different business models and learn to assess financial statements for effective pricing decisions.
       
    • Comprehend how design thinking enhances creativity, empathy, and problem-solving in product management.
    • Compare design thinking with traditional approaches, highlighting its strengths in user-centered approach for development.
    • Harness design thinking for innovative product and service creation, applying principles in problem-solving scenarios for breakthroughs.
       
    • Differentiate between insights and raw data, emphasizing empathy to decode consumer behaviour effectively.
    • Explore qualitative and quantitative research methods (ethnography, interviews, surveys, data analysis) for comprehensive consumer understanding.
    • Extract actionable insights from consumer behaviours and conversations to inform product changes and communication strategies.
       
    • Align product strategies with business plans, ensuring coherence and synergy between the product roadmap and organizational objectives.
    • Develop SMART goals aligning enterprise objectives with product-specific goals for effectiveness.
    • Explore growth strategies, identifying critical success factors and KPIs to monitor and enhance product and brand performance.
       
    • Grasp UX design's goals and elements, which are crucial in creating user-centric experiences within product management.
    • Understand key UX principles like usability, accessibility, and user satisfaction, discerning human-centered from technology-centered design approaches.
    • Apply UX principles to practical product challenges in breakout sessions, translating theory into problem-solving strategies.
       
    • Learn methodologies for problem definition, ideation, and validating problem-solution fit for innovative product development.
    • Adopt a user-centric approach: Create user stories, acceptance criteria, MVP canvas, and select features, prioritizing user testing, feedback, and iterative development.
    • Hone your decision-making skills: Determine pivots or continuations based on iterative feedback and market validation.
       
    • Grasp wireframing and prototyping principles, distinguishing their purposes and the tools used in the design process.
    • Explore wireframe essentials like navigation, content layout, and common mistakes, applying knowledge through practical exercises.
    • Transition from low-fidelity wireframes to high-fidelity prototypes, focusing on user flow, layout, and usability for interactive designs.
       
    • Differentiate between platforms and products, understanding architectural elements, technology stacks, and API design in platform development.
    • Analyze platform monetization strategies, dissecting revenue streams, and exploring growth opportunities.
    • Evaluate growth and competition, analyzing revenue generation and conducting competition assessments to strategize platform enhancement.
       
    • Develop a product lifecycle management (PLM) strategy by addressing challenges in each product lifecycle stage.
    • Learn about AI and ML applications in product management, focusing on personalization, insights, trend and behaviour analysis, predictive analysis, and inventory planning.
    • Explore real-world AI applications in measuring KPIs for various B2B and B2C products and services.
       
    • Master Balsamiq for wireframes and high-fidelity prototypes in product design.
    • Gain expertise in Jira for Agile project management, facilitating team collaboration and project tracking.
    • Understand Google Analytics for web analytics, acquisition, engagement, monetization, retention, and real-time insights.
    • Utilize Mixpanel for insights, funnel analysis, flow reports, retention, and KPI trend analysis, supporting data-driven decisions.
       
  • This product management capstone project will give you an opportunity to implement the skills you learned throughout this program to solve real-world industry-relevant problems. 

    • Research & analyze markets, user needs, and competition.
    • Align products with company vision strategically.
    • Define metrics, validate solutions, and track progress.
    • Innovate user-centric solutions and foresee market trends.
    • Solve problems and make data-driven decisions.
    • Communicate effectively to diverse stakeholders.
       
    • Grasp neuroscience and psychology's impact on consumer behaviour within marketing.
    • Understand how the brain processes marketing stimuli involving perception, attention, memory, and emotional responses.
    • Explore limbic system-controlled emotions and amygdala impact alongside neurometrics measuring brain responses in marketing.
       
    • Distinguish product, brand, and enterprise failures via case studies, extracting lessons to avert similar pitfalls.
    • Apply new product development (NPD) principles for digital product creation, crafting effective launch strategies based on NPD insights.
       
  • This final session wraps up the product management program, reflecting on the collective learning journey and recognizing the growth and insights gained by all learners.
     

Electives:
  • Master Generative AI tools to improve productivity and creativity with this comprehensive course. Explore how AI-powered tools like ChatGPT, Google Bard, Gencraft, Midjourney, and Picsart can revolutionize product management processes. Learn how to integrate these AI tools into your product management practices through a series of live demonstrations and practical use cases.

  • Attend this online interactive product management masterclass to gain insights about product management advancements from top industry experts.

  • Attend this mentoring session to clear your queries around Product Management Capstone project.

18+ Skills Covered

  • Product Strategy
  • Product Market fit
  • Product Ideation
  • Rapid Prototyping
  • Product Lifecycle Management
  • Product Roadmapping and Prioritization
  • Design Thinking
  • Minimal Vial Product MVP Development
  • Agile Methodology
  • Leadership and Growth Mindset
  • Generative AI
  • Product Innovation
  • UX Design
  • User Experience Management
  • Critical Thinking
  • Agile Project Management
  • Market Research
  • Product Analytics

9+ Tools Covered

JIRA SPJBalsamiqGoogle AnalyticsMixpanelDM_ChatGPTPM_MidjourneyPM_PicsartPM_GBardPM_Gencraft

Projects

  • Project 1

    Launching Facebook Lite

    Meta has launched a Facebook Lite for geographical areas with limited connectivity and slower internet connections. Determine key metrics you would define to measure success

    Launching Facebook Lite
  • Project 2

    Netflix inactive users problem

    Analyze various parameters and provide guidance to Netflix to help the company increase and retain its subscriber base.

    Netflix inactive users problem
  • Project 3

    Teslas Pursuit in the US Driverless Car Market

    As Tesla's PM, predict the 2025 US driverless car market size. Help meet future demand by understanding the potential of autonomous vehicles.

    Teslas Pursuit in the US Driverless Car Market
  • Project 4

    Instagram facing growth problem

    Project to identify core problems in Instagram growth and come up with solutions to grow.

    Instagram facing growth problem
  • Project 5

    Nike leveraging technology for growth

    Project to determine how Nike can grow its shoe business leveraging technology.

    Nike leveraging technology for growth
  • Project 6

    Instagram wants to improve its key features

    Project to improve and innovate Instagram’s key features.

    Instagram wants to improve its key features

Disclaimer - The projects have been built leveraging real publicly available datasets from organizations.

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Program Advisors and Trainers

Program Advisors

  • Shirish Rangnekar

    Shirish Rangnekar

    CEO at Planck Era

    Sirish has deep expertise in business transformation roadmaps, strategic technology initiatives, program execution for large scale enterprise transformation.He is a Lean Six Sigma Black Belt and an Enterprise Agile consultant.

  • Dr. Christopher Abraham

    Dr. Christopher Abraham

    CEO & Head - Dubai campus and Sr. Vice President (Institutional Development)

    Dr.  Abraham has three Post Graduate qualifications in HRM, Business Administration in Marketing Labor and Administrative Law and a PhD in Design Thinking and Innovation. He is a Certified Design Thinker from IDEO Stanford and is a Fellow of the Chartered Institute of Marketing FCIM UK

  • Ramu Shankar Rao

    Ramu Shankar Rao

    Professor & Corporate Trainer

    Mr. Ramu has over 28 years of experience with significant senior corporate management roles in Healthcare industry with giants like Medtronic and St Jude Medical.

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Program Trainers

  • Sushant Mathur

    Sushant Mathur

    19+ Years Exp | Product Leader

    Proven Expertise in B2B Product Management

  • Sneha Singh

    Sneha Singh

    18+ Years Exp | Product Leader

    Driving Product Innovation | Customer Success

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Batch Profile

This product management course caters to working professionals of various industries & backgrounds; the diversity of our students adds richness to class discussions & interactions.

  • The class consists of learners from excellent organizations and diverse industries
    Industry
    IT Services - 20%Computer Software - 20%Internet - 20%Financial Services - 10%Retail - 10%Banking - 20%
    Companies
    Oracle
    Microsoft
    Adobe
    Cisco
    Amazon
    Facebook
    VMware
    Ola
    IBM
    Accenture
    Tata Consultancy Services

Learner Reviews

Admission Details

Application Process

The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.

STEP 1

Submit Application

Tell us a bit about yourself and why you want to do this program

STEP 2

Application Review

An admission panel will shortlist candidates based on their application

STEP 3

Admission

Selected candidates can begin the program from the batch start date

Eligibility Criteria

For admission to this Product Management Program, candidates should have:

2+ years of work experience preferred
A bachelor's degree
Candidates from non-product management backgrounds are welcome

Apply Now

Program Benefits

  • Certificate from SP Jain School of Global Management
  • Live sessions by SP Jain top global faculties
  • Get access to SPJ Exec Ed Alumni benefits
  • Product Management Masterclass by industry experts
  • Leveraging Generative AI in product management

Product Management Course FAQs

  • What is a product management course?

    Product management courses will help you navigate the product manager role effectively. These courses cover product strategy, new product ideation and development, product lifecycle management, design thinking, UI/UX, and more. Product management training is one of the best ways to gain the knowledge and skills to guide your product toward success and build a solid foundation.

  • What do product managers do?

    Product managers are responsible for identifying the customer's needs and the larger business objectives that a product or feature will fulfill, articulating what success looks like for a product, and rallying a team to turn that vision into a reality.

  • Is product management certification worth it?

    According to Glassdoor, the product management job market has surged, doubling job postings on platforms like LinkedIn over the last five years, highlighting a growing demand for qualified product managers. As per ET, The product management market is projected to reach USD 31.84 billion by 2025, making product management certification a valuable investment. You can gain a wealth of business acumen in product management from experience at leading tech companies.

  • Who can do product management courses?

    Product management courses are ideal for anyone looking to understand product development, market strategy, and project management. Our product management course is a great fit for aspiring and current product managers, business analysts, marketers, entrepreneurs, and even developers. For admission to this Professional Certification in Product Management Course, candidates must meet the following criteria:

    • Over two years of work experience in any field
    • A bachelor's degree in any discipline
    • Prior experience in product management is preferred

  • What certifications should a product manager have?

    Obtaining a product manager certification can be incredibly beneficial to advance your career as a product manager. These certifications typically cover essential areas such as product strategy, market research, user experience management, product roadmap, and product lifecycle management. It validates your expertise and provides you with up-to-date knowledge and best practices. By completing it, you'll gain a competitive edge in the job market and enhance your ability to deliver successful products.

  • Who are the instructors for this product management course, and how are they selected?

    Our faculty are industry experts with years of relevant industry experience, chosen based on their expertise and knowledge of product management. Many have extensive industry experience working as product managers in various industries. They also have a background in academia, having taught in the school of business about product management theory and practice. Their experience, diverse backgrounds, and acquired skill sets make them stand out and help them deliver product management courses seamlessly.

  • How do I enroll in this product management program?

    The application process for this product management program involves three steps. 

    • First, candidates must submit an application detailing their motivation for the course. 
    • Next, an admission panel will review the applications and shortlist candidates based on their submissions. 
    • Finally, selected candidates can begin their learning within 1-2 weeks. 

    Please note that upon selection, candidates must pay the course fee using any preferred payment option available before beginning their learning journey.

  • What will be the expected salary range after earning a product manager certification?

    A product manager's salary after earning a product management certification can vary based on location, industry, level of experience, and specific skills. That being said, the average salary of a product manager in India is INR 13.5 Lakhs.

  • What are the job opportunities after completing a product management certificate?

    The demand for product managers is soaring significantly worldwide. Completing a course and earning a product management certificate can certainly open the doors to various product development and management job opportunities across various industries. With the product management certification, you can pursue roles like:

    • Product managers
    • Product marketing managers
    • Technical product managers
    • Entrepreneurs or founders

  • Will financial aid be provided for this Professional Certification in Product Management Course?

    To ensure money is not a limiting factor in learning, we offer various financing options to help make this Professional Certification in Product Management course financially manageable. Please refer to our "Admissions Fee and Financing" section for more details.

  • I am not able to access the product management course online. Who can help me?

    If you need help, you can always contact us using the form on the right side of any page on the Simplilearn website, select the live chat link, or directly contact our help & support.

  • Can I get a refund if I want to cancel my enrollment in this Professional Certification in Product Management course?

    Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.

    * Disclaimer: All programs are offered on a non-credit basis and are not transferable to a degree.

  • What is covered under the 24/7 support promise?

    Our committed team is here to assist you through email, chat, calls, and community forums. On-demand support is available to guide you through the program whenever needed. Once you finish the course, you will gain lifelong access to our community forum.

  • Are there any other online courses Simplilearn offers under Product And Design?

    Absolutely! Simplilearn offers plenty of options to help you upskill in Product And Design. You can take advanced certification training courses or niche courses to sharpen specific skills. Whether you want to master new tools or stay ahead with the latest trends, there's something for everyone. These courses are designed to elevate your knowledge and keep you competitive in the Product And Design field.

    Similar programs that we offer under Product And Design

  • Does Simplilearn have corporate training solutions?

    Discover how Simplilearn for Business can equip your teams with the latest AI and other digital skills, including industry certifications. Our tailored training and learning paths are designed for Fortune 500 and mid-sized companies, offering targeted skill development for their workforce. Explore our comprehensive learning library, Simplilearn Learning Hub+, which features unlimited live interactive solutions that are available organization-wide. Our dedicated curriculum consultants collaborate with each client to identify and implement the ideal learning solutions for their teams' needs.

  • Will missing a live class affect my ability to complete the course?

    No, missing a live class will not affect your ability to complete the course. With our 'flexi-learn' feature, you can watch the recorded session of any missed class at your convenience. This allows you to stay up-to-date with the course content and meet the necessary requirements to progress and earn your certificate. Simply visit the Simplilearn learning platform, select the missed class, and watch the recording to have your attendance marked.

  • What do people think about Simplilearn’s Professional Certification in Product Management?

    Simplilearn is highly regarded for offering valuable, career-boosting education. The Professional Certification in Product Management offers a well-structured and industry-relevant curriculum. Simplilearn testimonials and alumni reviews talk highly about the comprehensive course content, practical learning approach, and experienced instructors. The flexibility of the programs allows professionals to upskill while balancing work and personal commitments.

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  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.