Email Marketing Skills you will learn

  • Driving traffic through emails
  • Fundamental concepts of email marketing
  • Building email lists
  • Email campaigns
  • Getting email subscribers
  • Marketing brands through email
  • Email rules and regulations
  • Sending mass emails

What you will learn in this free Email Marketing course?

  • Advanced Email Marketing

    • Lesson 01 - Course Introduction

      10:44
      • 1.01 Course Introduction
        04:09
      • Dorie Clark | Use Email Lists to Connect with Your Customers
        06:35

    • Lesson 02 - Introduction to Advanced Email Marketing

      09:51
      • 2.01 Introduction to Advanced Email Marketing
        00:45
      • 2.02 Introduction to Email Marketing
        02:40
      • 2.03 Increasing Value of Email in Marketing
        02:38
      • 2.04 Identifying the Email Sender
        03:11
      • 2.05 Key Takeaways
        00:37
      • Knowledge Check

    • Lesson 03 - Write Better Subject Lines

      34:00
      • 3.01 Write Better Subject Lines
        00:49
      • 3.02 The Critical Importance of the Subject Line
        03:17
      • 3.03 Deciding Subject Line Length
        05:19
      • 3.04 Subject Line Wording Improves Performance
        09:41
      • 3.05 Words in the Subject Line-Actions, Promises and Outcomes
        10:08
      • 3.06 Industry Examples
        04:16
      • 3.07 Key Takeaways
        00:30
      • Knowledge Check

    • Lesson 04 - Develop Emails that Drive Results

      33:34
      • 4.01 Develop Emails that Drive Results
        00:39
      • 4.02 Critical Email Design Factors
        06:50
      • 4.03 Utilize and Optimize Preheader, Headline, and Call-to-Action
        09:03
      • 4.04 Understand Color Contrast and White Space
        06:29
      • 4.05 Create Readable, Actionable Text
        07:14
      • 4.06 Utilize Mobile-Responsive Emails
        02:40
      • 4.07 Key Takeaways
        00:39
      • Knowledge Check

    • Lesson 05 - Optimize Your Email Content

      39:30
      • 5.01 Optimize Your Email Content
        00:50
      • 5.02 Create Great Content
        09:26
      • 5.03 Develop a Brand Voice and Strategy
        07:25
      • 5.04 Benefits of Using Images in Email
        07:28
      • 5.05 Integrate Video for Higher Engagement
        04:18
      • 5.06 Use Email with Other Digital Channels
        09:18
      • 5.07 Key Takeaways
        00:45
      • Knowledge Check

    • Lesson 06 - List Management Strategies

      38:32
      • 6.01 Subscriber List Management Strategies
        00:56
      • 6.02 Issues of Subscriber Consent to Send Emails
        14:09
      • 6.03 List is a Business Asset
        04:40
      • 6.04 Manage Churn Rate and Improve
        07:59
      • 6.05 Understand Personalization
        04:59
      • 6.06 Utilize Recognition and Rewards
        05:07
      • 6.07 Key Takeaways
        00:42
      • Knowledge Check

    • Lesson 07 - Automating Your Emails

      30:07
      • 7.01 Automating Your Emails
        00:51
      • 7.02 The Demonstrated Value of Automated Emails
        04:30
      • 7.03 Get Started with Welcome Emails
        08:50
      • 7.04 Understand Date-Based Triggers
        05:42
      • 7.05 Understanding Action and Event Triggers
        09:27
      • 7.06 Key Takeaways
        00:47
      • Knowledge Check

    • Lesson 08 - Create Optimal Landing Pages

      42:45
      • 8.01 Create Optimal Landing Pages
        01:00
      • 8.02 The Purpose of Landing Pages
        02:48
      • 8.03 Types of Landing Pages
        07:21
      • 8.04 Landing Page Design and Layout
        09:15
      • 8.05 Human Factors in Landing Page Design
        05:20
      • 8.06 Consistency in Message
        06:55
      • 8.07 Optimize Call-to-action and Lead Capture
        09:26
      • 8.08 Key Takeaways
        00:40
      • Knowledge Check

    • Lesson 09- Create an Email Campaign Checklist

      27:53
      • 9.01 Create an Email Campaign Checklist
        00:46
      • 9.02 Email Preflight Strategy
        09:56
      • 9.03 Create a Preflight Review Checklist
        05:55
      • 9.04 Test Your Emails
        02:43
      • 9.05 Timing Strategies for Email Campaigns
        08:05
      • 9.06 Key Takeaways
        00:28
      • Knowledge Check

    • Lesson 10 - GDPR for Digital Marketers

      18:06
      • 10.01 Overview
        01:49
      • 10.02 Implications of GDPR
        04:43
      • 10.03 Email Marketing and GDPR
        06:45
      • 10.04 Audit and Review for GDPR
        04:49
      • Knowledge Check

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

Why you should learn Email Marketing?

88% of companies

Use digital marketing as their primary advertising technique.

$42 for every $1 spent

The ROI of email marketing .

Career Opportunities

About the Course

This free 5-hour email marketing certification course is designed for beginners who want to learn email marketing from scratch. The video-based course covers fundamental concepts of email marketing, list-building strategies, automating emails, creating landing pages, writing persuasive copy, and more.

Topics Covered

Some of the key topics covered in the free course include:

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FAQs

  • Are there any prerequisites for the free email marketing course?

    No prior experience or qualifications are required to enroll in this free email marketing course. It is designed as a beginner-friendly course that teaches email marketing concepts from the ground up. Whether you are new to marketing or have some experience, you can learn new skills through this course.

  • How updated is the course content?

    The course creators constantly review the content and update it to reflect the latest email marketing strategies, trends, and best practices. Recent updates cover new techniques like conversational emails, video emails, and more. You can be assured that what you learn will be relevant in the current email marketing landscape.

  • What is the duration of my access to the free email marketing course?

    Once you enroll, you get full access to the video and other course materials for 90 days. This gives you enough time to learn and revisit the content at your own pace. If you complete the course, you can still access your certificate after 90 days.

  • How difficult is this free email marketing training?

    This course is designed for beginners, so no prior email marketing experience is required. The instructors explain all concepts clearly using easy-to-understand language. Real-world examples and use cases are used to explain how email marketing works. You will be able to gradually build your skills and proficiency

  • Will I get a certificate on completion of the free email marketing course?

    Yes, once you complete all the video lessons and the final assessment, you can download a certificate of completion. This certificate verifies that you have successfully completed the training. You can share it on LinkedIn and with employers.

  • What is the total duration of the free email marketing course?

    The course has around 5 hours of video content and lessons. It is split into multiple sections covering various aspects of email marketing. You can learn based on your schedule by completing the lessons at your own pace.

  • Are there any hidden charges applicable for the free course?

    No, there are absolutely no hidden fees or charges when you enroll for this free email marketing course. You get free lifetime access without paying anything. It is a completely free course for basic email marketing training.

Learner Review

  • Anna Liubarchuk

    Anna Liubarchuk

    The Email Marketing course was fantastic! I loved how well-structured and practical the lessons were. The perfect balance between theory and real-world examples made it easy to grasp how to create effective email campaigns. Overall, it was a highly valuable learning experience that has boosted my confidence in email marketing strategies.

  • Sidra Nawaz

    Sidra Nawaz

    I really appreciated how everything in the Advanced Email Marketing course was explained in detail. As someone who only had basic knowledge, this course was incredibly helpful from a beginner’s perspective. It covered all the essential aspects, making it easy to follow and understand. I feel more confident in my email marketing skills.

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