Mobile Marketing Skills you will learn

  • Mobile marketing
  • App marketing
  • Mobile advertising
  • Social media marketing
  • Locationbased mobile marketing
  • Responsive designs
  • Mobile marketing analytics

What you will learn in this free Mobile Marketing course?

  • Advanced Mobile Marketing

    • Section 1 : Introduction to Mobile Marketing

      33:14
      • 1.1 Basics of Mobile Marketing
        12:48
      • 1.2 Marketing Changes with Mobile Devices
        20:26
      • Knowledge Check

    • Section 2 : Understanding Mobile Devices

      27:37
      • 2.1 Types of Mobile Devices
        10:29
      • 2.2 Marketing Different Devices
        17:08
      • Knowledge Check

    • Section 3 : Core Product and Service Offerings

      01:39:07
      • 3.1 Campaign Delivery Options - SMS and MMS Messaging
        08:56
      • 3.2 Effective Ways to Use Message Campaigns
        23:06
      • 3.3 Basics of Mobile App
        17:01
      • 3.4 Planning Developing and Promoting a Mobile App
        11:25
      • 3.5 Basics of Mobile Websites
        10:35
      • 3.6 Considerations for Building a Mobile Website
        12:52
      • 3.7 App Marketing
        15:12
      • Knowledge Check

    • Section 4 : Supplemental Mobile Products and Service Options

      01:14:53
      • 1 Campaign Delivery Options: QR Codes
        20:51
      • 2 Campaign Delivery Options: Augmented Reality
        22:01
      • 3 Campaign Delivery Options: Interactive Voice Response (IVR)
        06:46
      • 4 Mobile and Traditional Marketing
        25:15
      • Knowledge Check

    • Section 5 : Mobile Advertising and Search

      42:50
      • 1 Mobile Advertising
        20:19
      • 2 Mobile Marketing and Search
        12:43
      • 3 Programmatic Ad Buying
        09:48
      • Knowledge Check

    • Section 6 : Incentives and Loyalty Program

      30:10
      • 1 Mobile Incentive Opportunities
        11:45
      • 2 Mobile Loyalty Programs
        18:25
      • Knowledge Check

    • Section 7 : Mobile Marketing and Social Media

      41:22
      • 1 Mobile and Social Media
        12:29
      • 2 Content Marketing for Mobile
        13:31
      • 3 Facebook Advertising for Mobile
        15:22
      • Knowledge Check

    • Section 8 : Location and Mobile

      25:33
      • 1 Mobile Marketing - Location Based Services
        09:18
      • 2 Beacons-Opportunities and Challenges
        09:55
      • 3 Employing Beacons
        06:20
      • Knowledge Check

    • Section 9 : Mobile Rules and Regulations

      20:15
      • 1 Mobile Marketing Rules and Regulations
        08:31
      • 2 Mobile Campaign Compliance
        11:44
      • Knowledge Check

    • Section 10 : Mobile Website

      20:26
      • 1 Responsive Design
        07:10
      • 2 Converting Non-Mobile Websites
        13:16
      • Knowledge Check

    • Section 11 : Mobile Marketing Analytics

      12:26
      • 1 Mobile Measurement
        12:26
      • Knowledge Check

    • Section 12 : Careers in Mobile Marketing

      13:11
      • 1 Mobile Marketing Opportunities
        13:11
      • Knowledge Check

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

Why you should learn Mobile Marketing?

$935.2 billion by 2023

Projected growth rate of the mobile marketing industry

$74,874

Average annual salary of a mobile marketing professional

About The Course:

In this course, you'll learn Mobile Marketing. You'll start by understanding what Mobile Marketing is and why it's important today. Then, you'll explore different types of mobile devices and how they work. You'll discover the core products and services offered on mobile and additional options to enhance user experience. You'll also learn how Mobile Marketing intersects with social media and location-based marketing, along with important rules and regulations. By the end of this Mobile Marketing course, you'll have a solid understa

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FAQs

  • What is mobile marketing?

    Mobile marketing involves promoting products and services through mobile devices like smartphones and tablets. This strategy includes various tactics such as SMS campaigns, mobile apps, and mobile-optimized websites, all aimed at effectively reaching and engaging users on their devices.

  • Why is mobile marketing important?

    Mobile marketing is essential as it enables businesses to target users based on their location and behavior, delivering personalized and timely messages. This strategy boosts customer engagement, improves conversion rates, and enhances overall marketing effectiveness by reaching users where they are most active.

  • How does mobile marketing differ from traditional marketing?

    Mobile marketing connects with customers directly via mobile devices, enabling real-time interactions and personalized experiences. In contrast, traditional marketing utilizes offline channels such as newspapers, TV, radio, and billboards to reach a wider audience, but it offers less targeted and immediate communication.

  • Who should take this mobile marketing course?

    This Mobile Marketing course is ideal for marketing professionals, business owners, digital marketers, and anyone interested in leveraging mobile channels to enhance their marketing efforts. Whether you're new to mobile marketing or looking to refine your skills, this course will provide valuable insights and practical knowledge.

  • How long is the course?

    The course is 8 hours long and covers comprehensive topics to help you understand and implement effective mobile marketing strategies.

  • Is there a certification upon completion?

    Yes, you will receive a certification upon completing the Mobile Marketing course. This certificate acknowledges your proficiency in mobile marketing techniques and strategies.

  • How long will I have access to the course materials?

    You will have access to the course materials for 90 days. This allows you ample time to review the content, practice the skills learned, and revisit any topics as needed.

  • What are the prerequisites for enrolling in this mobile marketing course?

    This Mobile Marketing course does not require prerequisites. It is designed for beginners and experienced marketers and provides foundational knowledge and advanced strategies to enhance mobile marketing skills.

Learner Review

  • Abdul waheed khan

    Abdul waheed khan

    A detailed course that's designed for beginners to get many insights on how mobile marketing works. Highly recommended.

  • Abdul Waheed Khan

    Abdul Waheed Khan

    A detailed course that's designed for beginners to get many insights on how mobile marketing works. Highly recommended.

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