Digital Marketing Course FAQs

• What is Digital Marketing?

  From a birds-eye view, digital marketing is an online marketing methodology that operates on meaningful insights from consumer behavior. While traditional marketing is all about branding and impressions, a digital marketing strategy focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!

  Businesses in all domains easily market their products and services digitally on a global scale.
  Due to the proliferation of online devices and access to digital media, there has been a phenomenal spike in demand for digital marketing professionals across business verticals and sectors in all fields of marketing. This online digital marketing course covers the fundamentals of digital marketing, providing a solid foundation in the field.

• What does a digital marketing professional do?

  The most important responsibility of a digital marketing expert is to plan and manage digital marketing campaigns that promote a firm’s products, brands, and services. They monitor various performance metrics and assess them against goals. They also evaluate end-to-end customer experience across multiple channels and touchpoints. Our digital marketing training program will help you become capable of handling these responsibilities in any organization. This program is designed to equip participants with essential digital marketing skills needed for these roles.

• What are the benefits of this online digital marketing certificate course?

  This digital marketing certificate course helps professionals build their skills in all field components. These include website creation, SEO, SEM, social media, email marketing, content strategy, behavioral marketing, and more. Getting a certificate from a prestigious university will also add credibility to your CV. This online digital marketing training program includes five capstone projects and covers 35+ digital marketing tools to give you practical, hands-on experience and make you job-ready.

• Who can apply for this online Digital Marketing Certification Course?

  Anyone who wants to learn digital marketing or interested in developing digital marketing skills can apply for this digital marketing course. Typical participants include:

  • Content Managers
  • Marketing Managers
  • Influencers
  • Project Managers
  • Sales Associates
  • Entrepreneurs
  • Business Graduates
  • Analysts
  • Digital Marketing Specialists 
  • SEO Experts

• What is Meta Blueprint certification?

  Meta Blueprint is one of the top professional digital marketing certifications globally. It testifies to your advanced-level competency with Facebook, Instagram, and Messenger. This PGP digital marketing course gives you a free voucher to participate in the Meta Blueprint Digital Marketing Associate program.

• What is the SE Ranking platform, and how can I access it?

  As part of this PG digital marketing course, you will get free access to the SE Ranking platform for one year. Once you complete the digital marketing training program's Search Engine Optimization (SEO) module, you will get an exclusive promo code from Simplilearn to access the platform, which includes over 35 digital marketing tools. These tools will enable you to perform tasks like rank tracking, backlink analysis, competitor and keyword research, website audits, SERP analysis, and more.

• Who are the instructors for this online digital marketing course, and how are they selected?

  The digital marketing course instructors are industry professionals with extensive experience in the field. They are selected based on expertise, teaching ability, track record, and digital marketing certifications. The selection process includes rigorous vetting to ensure they can provide high-quality education and real-world insights for the best learning experience.

• How do I enroll in the online digital marketing training course?

  The admission process for this digital marketing course consists of three simple steps:

  • All interested candidates are required to apply through the online application form.
  • An admission panel will shortlist the candidates based on their application.
  • The selected candidates will receive an offer of admission, which they will accept by paying the program fee.

• What is a digital marketing manager’s expected salary?

  Our digital marketing course graduates can qualify for lucrative salaries as digital marketing professionals, a role that is increasingly in demand worldwide. Gaining relevant experience and completing a digital marketing program can significantly improve their earning potential. Here is a glimpse of the average annual salaries of digital marketing managers across major countries (source: Payscale):

  • India - ₹611,355
  • US - $74,577
  • UK - £35,660

• Are there any other online courses Simplilearn offers under Digital Marketing?

  Absolutely! Simplilearn offers plenty of options to help you upskill in Digital Marketing. You can take advanced certification training courses or niche courses to sharpen specific skills. Whether you want to master new tools or stay ahead with the latest trends, there's something for everyone. These courses are designed to elevate your knowledge and keep you competitive in the Digital Marketing field.
  
  Similar programs that we offer under Digital Marketing:

  • Masters in Digital Marketing
  • Free Digital Marketing Basics Course
  • Free Digital Marketing Tools Course

• Will missing a live class affect my ability to complete the course?

  No, missing a live class will not affect your ability to complete the course. With our 'flexi-learn' feature, you can watch the recorded session of any missed class at your convenience. This allows you to stay up-to-date with the course content and meet the necessary requirements to progress and earn your certificate. Simply visit the Simplilearn learning platform, select the missed class, and watch the recording to have your attendance marked.

• Does Simplilearn have corporate training solutions?

  At Simplilearn for Business, we collaborate with Fortune 500 and mid-sized companies to deliver digital skills training for their talent development strategy. Our corporate training offerings include short skill-based certification programs, role-based learning paths, and Simplilearn Learning Hub+ - a comprehensive learning library with unlimited live and interactive solutions accessible organization-wide. Our curriculum consultants customize learning solutions to meet each client's team's needs and objectives.

• What is the Stukent Digital Marketing Simternship? How do I gain access to it?

  Stukent’s Digital Marketing Simternship is a digital marketing program that provides the opportunity to gain hands-on experience. Participants can apply their knowledge and skills to solve real-world challenges in simulated environments. You can master ad copy, content creation, SEO, and more, and experiment, analyze, and refine your strategies to prepare for a real job in the digital marketing world
  
  To access the Stukent Digital Marketing Simternship, you must complete the program up to the social media marketing module—that is, you must have completed and thoroughly understood the SEO, SEM, and SMM modules.

• What will be the career path after completing the digital marketing course?

  Completing digital marketing courses prepares participants for various digital marketing jobs, including (but not limited to) marketing specialists, SEO analysts, social media strategists, content marketing managers, and PPC specialists.

• Will any preparation material be provided as part of this digital marketing course to help me get started?

  You will get access to a preparatory course once you pay the first installment of the program fee. You must complete these self-learning, video-based courses before taking the first class.

• Are Simplilearn’s courses eligible for reimbursement by my employer?

  Yes, Simplilearn’s Post Graduate Program in Digital Marketing, offered in collaboration with Purdue University, is eligible for employer reimbursement. We'd recommend confirming the specific terms of educational benefits or tuition assistance programs with your HR department or employer. Purdue University also accepts tuition vouchers, which can streamline reimbursement.

  
  To claim your reimbursement, Simplilearn offers completion certificates, detailed receipts, and course breakdowns, which can be submitted to your employer or HR department.

• What is covered under the 24/7 support promise?

  We offer 24/7 support through email, chat, and calls. Our dedicated team provides on-demand assistance through our community forum. Moreover, you will have lifetime access to the community forum even after completing your digital marketing course.

• What is the refund policy for this online digital marketing certificate program?

  To learn more about cancellation and refund, please read our Refund Policy.

  * Disclaimer: This Post Graduate Program in Digital Marketing is offered on a non-credit basis and is not transferable to a degree.