Paid Media Specialist Skills you will learn

  • Creating an effective strategy using different paid media marketing channels
  • Choosing the right channel based on different situations
  • Advertising tips and techniques for different paid media channels
  • Budget allocation and optimization of ads

Who should learn this free Paid Media Specialist course?

  • Marketing managers
  • Content writers
  • Digital marketing executives
  • Management graduates
  • Entrepreneurs
  • Influencers

What you will learn in this free Paid Media Specialist course?

  • Introduction to Paid Media Marketing

    • Introduction

      00:51
      • Introduction to Paid Marketing
        00:51
    • Lesson 01: Introduction to Google Ads

      01:01:00
      • Introduction to Google Ads
        01:01:00
    • Lesson 02: Google Account and Analytics

      01:58:06
      • Google Account and Analytics
        01:58:06
    • Lesson 03: Goal Setting on Google Analytics

      01:03:20
      • Goal Setting on Google Analytics
        01:03:20
    • Lesson 04: YouTube Ads

      01:33:02
      • YouTube Ads
        01:33:02
    • Lesson 05: Top Youtube Video Ideas

      58:26
      • Top Youtube Video Ideas
        58:26
    • Lesson 06: Facebook Ads

      01:00:04
      • Facebook Ads
        01:00:04
    • Lesson 07: Facebook Algorithm and News Feed

      38:24
      • Facebook Algorithm and News Feed
        38:24
    • Lesson 08: Facebook Advertising Tips and Strategies

      53:26
      • Facebook Advertising Tips and Strategies
        53:26
    • Lesson 09: Instagram Ads

      01:23:27
      • Instagram Ads
        01:23:27

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

Why you should learn Paid Media Specialist?

4 out of 10 job positions

Demand professionals to have digital marketing skills 

 $53,000

The annual average salary of a Paid Media Specialist
 

About the Course

In this paid media specialist course, you'll learn the basics and importance of paid marketing. You'll dive into Google Ads, discovering how to create effective campaigns. You'll set up a Google Account and use Google Analytics to track your progress. You'll explore YouTube, Facebook, and Instagram Ads and learn how to optimize them.

Topics Covered

1. Introduction t

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FAQs

  • What is a Paid Media Specialist?

    A Paid Media Specialist creates and implements advertising strategies across various digital channels to achieve company objectives. They focus on text and rich media ad campaigns to drive results and meet key performance indicators (KPIs).

  • Who should take this Paid Media Specialist course?

    This paid media specialist course suits marketing managers, content writers, digital marketing executives, management graduates, entrepreneurs, and influencers who want to enhance their paid media marketing and advertising strategies skills.

  • Is there a certificate upon completion?

    Upon completing the paid media specialist course, you will receive a certificate from SkillUp that validates your proficiency in paid media marketing concepts and strategies.

  • What are the prerequisites for this course?

    There are no prerequisites to enroll in this free course on paid media marketing. Whether you are a beginner or have some experience in digital marketing, you can join and learn valuable insights and skills in paid media advertising.

  • How long is the Paid Media Specialist course?

    This paid media specialist course is over 11 hours long and covers comprehensive content on various aspects of paid media marketing and advertising strategies.

  • How long will I have access to the course materials?

    You will have access to the course materials for 90 days from enrollment. This allows you to review the content, practice the skills learned, and reinforce your understanding at your own pace.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.