PPC Skills you will learn

  • Pay Per Click
  • Conversion Tracking
  • Keyword Targeting
  • Search Ads
  • Buying Funnel
  • Attribution Management

What you will learn in this free PPC training?

  • PPC Foundations

    • Introduction

      01:30
      • Introduction
        01:30

    • Lesson 1 : Introduction to Pay-Per-Click

      28:38
      • Introduction to Pay-Per-Click
        28:38

    • Lesson 2 : Pyschology of Search

      15:38
      • Pyschology of Search
        15:38

    • Lesson 3 : Search Ads and Keyword Targetting

      31:48
      • Search Ads and Keyword Targetting
        31:48

    • Lesson 4 : Increasing Reach with Display Network

      13:20
      • Increasing Reach with Display Network
        13:20

    • Lesson 5 : Reaching Target Audiences

      21:59
      • Reaching Target Audiences
        21:59

    • Lesson 6 : The Buying Funnel

      22:36
      • The Buying Funnel
        22:36

    • Lesson 7 : Setting and Measuring Marketing Goals

      29:13
      • Setting and Measuring Marketing Goals
        29:13

    • Lesson 8 : How PPC Fits into Digital Strategy

      18:33
      • How PPC Fits into Digital Strategy
        18:33

    • Lesson 9 : Reporting and Tracking

      17:14
      • Reporting and Tracking
        17:14

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

Why you should learn PPC?

$28.62 billion by 2027

Projected growth rate of the Pay-Per-Click (PPC) industry.

$54341

Average annual salary of a PPC manager.

About the Course

In this free PPC course, you will learn paid marketing, search psychology, search ads, and keyword targeting techniques. Additionally, you will discover strategies to expand your reach using the display network and effectively target specific audiences. 

Throughout the free PPC training, you will delve into the buying funnel and learn to set and measure marketing goals. Moreover, you will understand how PPC aligns with digital strategies and explore techniques for reporting and

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FAQs

  • Who should take a Free PPC Course?

    This free PPC course is suitable for a wide range of individuals, including business owners, marketing professionals, students, and anyone interested in learning about pay-per-click advertising.

  • How long does the Free PPC Course take to complete?

    The free PPC training duration varies based on your learning pace. On average, learners can expect to complete the course in a few hours of dedicated study.

  • Do I need any previous marketing experience to start the course?

    No prior marketing experience is necessary to learn PPC. It is specifically designed for beginners interested in gaining knowledge about PPC advertising from the ground up.

  • Will completing the course help me get a job in digital marketing?

    While the free PPC course provides a solid foundation in PPC advertising, securing a job in digital marketing may require additional experience and qualifications beyond this introductory course.

  • Can I run effective PPC campaigns after completing the course?

    Upon completing the free PPC training, you will have a thorough understanding of PPC fundamentals, enabling you to confidently create and manage basic PPC campaigns.

  • Are there any requirements for taking this free course?

    This free PPC course does not require any prerequisites. It is designed to accommodate learners at all levels and offers a comprehensive introduction to pay-per-click advertising without any prior knowledge.

Related Courses

  • Acknowledgement
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.