As Influencer Marketing matures from a "you scratch my back, I'll scratch yours" world of collaboration into a wheeling and dealing, high-cost undertaking, many smaller businesses are wondering if they'll be blocked out of the game due to lack of budget. In this webinar, we'll look at the maturation of the market, including both big budget and small budget examples of influencer marketing. We'll also exploring the growth of "influencer marketerplaces" where companies can find and hire influencers across a wide range of verticals and channels. Finally, we'll explore whether or not a small business can realistically expect to stay in the game through creative outreach and strategy.