Search Engine Optimization (SEO) Course

2,917 Learners

Content aligned with

OMCP®

Group Enrollment with Friends or Colleagues |Get a quote

Content aligned with

OMCP®

SEO Certification Course Overview

This SEO course in India is designed to provide a thorough understanding of Search Engine Optimization principles and techniques. Aligned with OMCP standards, the course covers fundamental concepts through advanced strategies, ensuring that participants are equipped to effectively optimize websites for search engines and improve online visibility.

SEO Course Key Features

100% Money Back Guarantee
No questions asked refund*

At Simplilearn, we value the trust of our patrons immensely. But, if you feel that a course does not meet your expectations, we offer a 7-day money-back guarantee. Just send us a refund request via email within 7 days of purchase and we will refund 100% of your payment, no questions asked!
  • Live interactive sessions delivered by experienced SEO experts
  • Learn tools like Semrush, Ahrefs, Moz and more
  • Get free access to the SE Ranking platform for 1 year
  • Hands-on learning with case studies, assessments and project
  • SEO content aligned to OMCP (Online Marketing Certified Professional) standards
  • Live interactive sessions delivered by experienced SEO experts
  • Hands-on learning with case studies, assessments and project
  • Learn tools like Semrush, Ahrefs, Moz and more
  • SEO content aligned to OMCP (Online Marketing Certified Professional) standards
  • Get free access to the SE Ranking platform for 1 year
  • Live interactive sessions delivered by experienced SEO experts
  • Hands-on learning with case studies, assessments and project
  • Learn tools like Semrush, Ahrefs, Moz and more
  • SEO content aligned to OMCP (Online Marketing Certified Professional) standards
  • Get free access to the SE Ranking platform for 1 year

Skills Covered

  • Search Engine Optimization
  • OffPage Optimization
  • Competitor Analysis
  • Link Building
  • Ecommerce SEO
  • Auditing
  • SEO tools
  • OnPage Optimization
  • Technical SEO
  • User Experience
  • Voice Search Optimization
  • Conversion Rate Optimization
  • Trend Analysis
  • Search Engine Optimization
  • OnPage Optimization
  • OffPage Optimization
  • Technical SEO
  • Competitor Analysis
  • User Experience
  • Link Building
  • Voice Search Optimization
  • Ecommerce SEO
  • Conversion Rate Optimization
  • Auditing
  • Trend Analysis
  • SEO tools
  • Search Engine Optimization
  • OnPage Optimization
  • OffPage Optimization
  • Technical SEO
  • Competitor Analysis
  • User Experience
  • Link Building
  • Voice Search Optimization
  • Ecommerce SEO
  • Conversion Rate Optimization
  • Auditing
  • Trend Analysis
  • SEO tools

Begin your journey to success

Get lifetime access to self-paced e-learning content

Benefits

According to the BLS, the demand for SEO professionals is predicted to increase by 22% between 2020 and 2030. This is reflected in predictions of the SEO services market growing to $217,846,000 by 2030.

  • Designation
  • Annual Salary
  • Hiring Companies
  • Annual Salary
    ₹3LMin
    ₹8.9LAverage
    ₹16LMax
    Source: Glassdoor
    Hiring Companies
    Amazon
    Bookmyshow
    Jabong
    ClearTax
    OYO
    Source: Indeed
  • Annual Salary
    ₹1.8LMin
    ₹4.7LAverage
    ₹9LMax
    Source: Glassdoor
    Hiring Companies
    Amazon
    Freshworks
    Redbus
    ClearTax
    Hotstar
    Source: Indeed
  • Annual Salary
    ₹1.2LMin
    ₹5.4LAverage
    ₹3.7LMax
    Source: Glassdoor
    Hiring Companies
    Pearson
    BankBazaar
    Zoho
    Google
    Accenture
    Source: Indeed

Training Options

online Bootcamp

  • Flexi Pass Enabled: Flexibility to reschedule your cohort within first 90 days of access.
  • Live, online classroom training by top instructors and practitioners
  • Batch starting from:
28th Jun, Weekend Class
View All Schedules

30% Off₹13,999₹19,999

Corporate Training

Upskill or reskill your teams

  • Flexible pricing & billing options
  • Private cohorts available
  • Training progress dashboards
  • Skills assessment & benchmarking
  • Platform integration capabilities
  • Dedicated customer success manager

SEO Training Course Curriculum

Eligibility

This SEO course benefits anyone who wants to become proficient in SEO best practices, particularly: Professionals looking to add SEO skills, digital marketing aspirants, marketing professionals, sales professionals, digital marketers, content professionals, advertising professionals, entrepreneurs and business owners. 
Read More

Pre-requisites

There is no prerequisite required for this course—whether you're a seasoned marketer or new to digital, this course welcomes all. Anyone with an interest in the Search Engine Optimization field may take this course. Earning the SEO certification will demonstrate your commitment to staying current with industry trends.
Read More

Course Content

  • Search Engine Optimization Certification

    Preview
    • Lesson 1: Course Introduction

      Preview
      • 1.01 Course Introduction
        03:35
      • 1.02 What Will You Learn?
        02:14
    • Lesson 2: Introduction to SEO

      Preview
      • 2.01 Introduction
        01:43
      • 2.02 Evolution of Search Engines
        02:24
      • 2.03 Search Engine Process and Components
        01:32
      • 2.04 Working of a Search Engine
        01:13
      • 2.05 Web Directories
        01:56
      • 2.06 What Is Search Engine Optimization?
        01:45
      • 2.07 Advantages of SEO
        01:18
      • 2.08 Barriers in SEO
        01:11
      • 2.09 SEO Techniques
        03:49
      • 2.10 Quick Recap
        02:34
      • 2.11 Knowledge Check
    • Lesson 3: On-Page and Off-Page SEO

      Preview
      • 3.01 Introduction
        00:42
      • 3.02 On-Page SEO
        01:27
      • 3.03 Title Tag Optimization
        01:12
      • 3.04 Meta Keywords and Descriptions
        01:53
      • 3.05 Heading Tags
        03:00
      • 3.06 Engaging Content
        01:58
      • 3.07 Image Optimization and Interactive Media
        01:20
      • 3.08 Outbound and Internal Links
        01:24
      • 3.09 On-Site SEO
        02:12
      • 3.10 URL Optimization
        00:54
      • 3.11 Sitemaps
        01:42
      • 3.12 Domain Trust and Local Domains
        01:09
      • 3.13 Mobile Site Optimization and Responsive Websites
        01:41
      • 3.14 Yoast
        01:03
      • 3.15 Site-Loading Speed
        01:10
      • 3.16 Off-Page SEO
        00:54
      • 3.17 Demo: Ahrefs
        04:28
      • 3.18 Social Media
        01:18
      • 3.19 Blogging
        02:04
      • 3.20 Localizations and Citations
        01:03
      • 3.21 Inbound Links
        01:15
      • 3.22 Quick Recap
        01:55
      • 3.23 Knowledge Check
    • Lesson 4: Technical SEO

      Preview
      • 4.01 Introduction
        01:37
      • 4.2 Technical SEO: Overview
        01:35
      • 4.3 Factors in Technical SEO: Overview
        01:34
      • 4.04 Internet Search Engine Algorithms
        01:24
      • 4.05 Mechanism of Web Crawlers
        01:15
      • 4.06 Google Search Algorithms
        01:30
      • 4.07 Google Business Profile
        01:28
      • 4.08 Google Ads Keyword Planner
        01:24
      • 4.09 Demo: Keyword Planner
        05:32
      • 4.10 Google Trends
        01:39
      • 4.11 Demo: Google Trends
        04:27
      • 4.12 PageSpeed Insights
        01:33
      • 4.13 Demo: PageSpeed Insights
        07:23
      • 4.14 Google Analytics
        02:00
      • 4.15 Google Search Console
        01:29
      • 4.16 Search Appearance
        01:22
      • 4.17 Search Traffic
        01:23
      • 4.18 Google Index
        01:04
      • 4.19 Crawling
        00:59
      • 4.20 Use of Robots.txt File
        01:45
      • 4.21 How to Find and Fix 404 Errors?
        01:57
      • 4.22 Security Issues
        01:21
      • 4.23 Site Settings
        02:09
      • 4.24 Google Panda Google Penguin and Google
        01:43
      • 4.25 Google Penguin
        01:38
      • 4.26 Google Panda
        01:02
      • 4.27 Google Panda Penalty Recovery
        01:23
      • 4.28 Google Penguin Penalty Recovery
        01:35
      • 4.29 Real Ranking Signals
        01:24
      • 4.30 Market Analysis and User Psychology
        01:10
      • 4.31 Industry Key Drivers
        00:59
      • 4.32 Comprehend and Connect with User
        01:43
      • 4.33 Significance of UI and UX Design
        01:14
      • 4.34 Quick Recap
        01:28
      • 4.35 Knowledge Check
    • Lesson 5: Link Building and Link Marketing

      Preview
      • 5.01 Introduction
        01:28
      • 5.02 Impact of Links on Search Engine Rankings
        01:17
      • 5.03 Six Ways Search Engine Judges Links
        02:01
      • 5.04 The Psychology of Linking
        00:46
      • 5.05 Types of Link Building
        01:51
      • 5.06 Important Factors of Link Building
        02:04
      • 5.07 Link Building Resources and Utilities
        00:51
      • 5.08 Link Building Tools
        01:34
      • 5.09 Choosing the Right Link Building Strategy
        02:46
      • 5.10 Content Syndication
        00:39
      • 5.11 Incentive-Based Link Marketing
        01:18
      • 5.12 Search Engines Battle with Link Spam
        02:08
      • 5.13 Social Networking for Links
        01:59
      • 5.14 Quick Recap
        02:10
      • 5.15 Demo: Yoast SEO
        16:51
      • 5.16 Demo: Moz
        03:34
      • 5.17 Spotlight
        01:17
      • 5.18 Knowledge Check
    • Lesson 6: Connecting E-Commerce

      Preview
      • 6.01 Introduction
        01:56
      • 6.02 The Mission of Search Engines
        01:43
      • 6.03 The Market Share of Search Engines
        03:09
      • 6.04 Human Goals of Searching
        01:58
      • 6.05 Determining Searchers Intent
        02:06
      • 6.06 How People Search?
        01:47
      • 6.07 How Search Engines Drives Commerce on Web?
        03:19
      • 6.08 Eye Tracking How Users Scan Results Pages?
        01:20
      • 6.09 Click Tracking
        02:28
      • 6.10 Quick Recap
        02:41
      • 6.11 Knowledge Check
    • Lesson 7: Obstacles in SEO

      Preview
      • 7.01 Introduction
        01:42
      • 7.02 Black Hat SEO
        01:41
      • 7.03 Irrelevant Content
        02:05
      • 7.04 Targeting the Wrong Audience
        01:42
      • 7.05 Competition
        01:37
      • 7.06 Overlooking Social Media as a Medium
        01:44
      • 7.07 Ignorance of UX for a Website
        01:45
      • 7.08 Missing XML and HTML Sitemaps
        01:40
      • 7.09 Slow Page Load Time
        01:50
      • 7.10 Use of Flash on a Site
        00:51
      • 7.11 JavaScript Accessibility Issues
        01:02
      • 7.12 Quick Recap
        01:45
      • 7.13 Knowledge Check
    • Lesson 8: Sitemaps

      Preview
      • 8.01 Introduction
        00:49
      • 8.02 Types of Sitemaps
        03:25
      • 8.03 Creating a Sitemap
        02:38
      • 8.04 Popular Sitemap Generators
        02:40
      • 8.05 MindNode
        02:04
      • 8.06 WriteMaps
        01:27
      • 8.07 DynoMapper
        01:10
      • 8.08 Quick Recap
        02:17
      • 8.09 Demo: Screaming Frog
        09:49
      • 8.10 Knowledge Check
    • Lesson 9: The Future of SEO

      Preview
      • 9.01 Introduction
        00:53
      • 9.02 The Ongoing Evolution of Search
        03:36
      • 9.03 Searchable Content and Content Types
        03:01
      • 9.04 Personalization Localization and User Influence on Search
        03:39
      • 9.05 The Increasing Importance of Local Mobile and Voice Recognition Search
        03:20
      • 9.06 Increased Market Saturation and Competition
        01:41
      • 9.07 SEO as an Enduring Art Form
        01:30
      • 9.08 Quick Recap
        02:12
      • 9.09 Demo: Semrush
        16:15
      • 9.10 Spotlight
        01:47
      • 9.11 Case Study on Kentucky Fried Chicken KFC
        02:52
      • 9.12 Knowledge Check
    • Lesson 10 - Practice Project

      • Perform Keyword research, On-Page SEO, and SEO Audit for a travel industry website

Tools Covered

DM_ahrefDM_Google PageSpeed insightsDM_SEMRUSHDM_YoastDM_screaming frogDM_MOZGoogle TrendsGoogle Keyword Planner

Project and Case Study

  • Project 1

    SEO strategy for eCommerce Website

    (Project) Help an e-commerce company transition to the online marketplace to expand its customer base and reach a global audience. By creating an SEO strategy for their website.

  • Project 2

    Increase KFC online presence

    (Case Study) Assist KFC in broadening its online presence and driving traffic across various digital platforms. Enhance brand visibility through SEO promotions, strategic keywords, and hashtags to boost recognition.

prevNext

SEO Course Advisor

  • Abhay Rai

    Abhay Rai

    Head - Business Operations and Marketing

    Abhay is a seasoned marketing professional with over 25 years of experience in Digital Marketing, Product Management, and Sales. He holds a Masters in Digital Marketing and certifications from Meta, Google, Hubspot, and Rankwatch. Abhay has also authored books on Digital Marketing and SEO.

  • Amarpal Khanuja

    Amarpal Khanuja

    Digital Marketing Trainer | Ex-Co Founder EdSpire

    Amarpal Khanuja is a digital marketing expert focused on SEM and Meta Ads. With a proven track record, he creates effective strategies and campaigns, driving brand visibility and results. Passionate about digital marketing, he aligns plans with business goals to exceed client expectations.

  • CM Manjunath

    CM Manjunath

    Digital Marketing Trainer | SEO, Google Ads, Social Media Marketing

    CM Manjunath is a freelance digital marketing trainer and a professional speaker. His expertise includes topics like web development using WordPress, SEO, content marketing, and more. He focuses on SEO and PPC advertising on platforms like Facebook and Google Ads to generate quality leads.

prevNext

SEO Exam & Certification

Search Engine Optimization (SEO) Course
  • What Will You Learn in the SEO Course?

    Simplilearn’s SEO course provides all the necessary resources to become a skilled SEO professional. Whether you're a beginner, freelancer, or business owner, the OMCP-aligned course covers everything required to help your website rank higher and attract organic traffic through effective search engine optimisation strategies.

    • SEO Tools Training: Learn to use tools like Semrush, Ahrefs, Moz, and Screaming Frog for effective SEO analysis
    • Free SE Ranking Access: Get complimentary access to the SE Ranking platform for one year to practice and apply your skills
    • Core SEO Skills: Build expertise in on-page and off-page SEO, technical SEO, keyword research, content optimisation, and link building
    • Hands-On Learning: Work on live projects and real-world case studies to test your understanding and apply your knowledge

  • What is the importance of SEO for Indian Businesses?

    With the country’s internet user base expected to surpass 900 million by 2025, the importance of SEO is clear. With over 700 million internet users and fierce competition across sectors like e-commerce, healthcare, and education, businesses are increasingly seeking professionals who can:

    • Enhance their online visibility
    • Drive organic website traffic
    • Strengthen the brand’s trustworthiness
    • Ensures that their target audience finds them easily

  • Who can apply for the search engine optimization course?

    This SEO course has no prerequisites. Anyone interested in search engine optimization, from seasoned marketers to freshers, can take this training. Adding the search engine optimization certification to your profile will give you an edge over your competitors.

  • How do I earn my search engine optimization certification?

    The search engine optimization course can help you obtain your SEO certification. All you need to do is attend 80% of the live sessions and complete one project.

  • Do you provide any practice tests as a part of this SEO course?

    Yes, we provide two practice tests as part of our search engine optimization course to help you check your knowledge. You can also try this free SEO Online MCQ Practice Test to evaluate your progress.

SEO Course Reviews

  • Thomas Vincent Arokiaswamy

    Thomas Vincent Arokiaswamy

    SEO Account Executive

    Thanks to Simplilearn and Indic AI, I gained essential digital marketing skills at an affordable cost. The flexible course fit my schedule, and I could learn at my pace. After completing it, I earned a promotion with a 25% salary hike. From Link Builder to SEO Accounts Executive—this course truly transformed my career!

  • Marko Stefan

    Marko Stefan

    Deal Lifecycle Manager

    Simplilearn’s Advanced SEO course is a good springboard for the traditional marketers.

  • Maria Terentyeva

    Maria Terentyeva

    Strategy and Analytics Manager

    Thanks! I now see how to improve my projects and get better results after completing this SEO course.

prevNext

Why Join this Program

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

SEO Certification Course FAQs

  • What is an SEO course, and what will it do for me?

    An SEO certification course will teach you how to improve your website's visibility and rank higher on search engines like Google, Bing, etc. You will learn how to attract organic website traffic using different SEO techniques. This course is perfect for anyone who wants to build a career in digital marketing or establish a strong digital presence for businesses.

  • What will I learn in the SEO Course?

    This SEO certification course will cover key areas every SEO professional must master. The curriculum includes on-page and off-page SEO, technical SEO, keyword research, content optimisation, and link building. Additionally, you’ll learn to effectively use popular SEO tools like Google Analytics, Semrush, Ahrefs, and Moz to track your website’s performance. By the end of the course, you’ll be equipped with the skills to optimise websites and improve their search engine rankings.

  • Is there a demand for SEO professionals in India?

    Yes, the demand for SEO professionals in India is growing rapidly. As of 2024, the number of active internet users in the country has reached 886 million, reflecting an eight per cent year-on-year growth. With this surge, businesses are focusing on building a strong digital presence, and SEO professionals play a crucial role in making that happen.

  • What is the salary for an SEO specialist in India?

    In India the average salary may vary according to the role, city, experience, and other determining factors. Below are the average annual salary ranges for different SEO roles:

  • What are the industries in India that hire SEO professionals?

    SEO professionals are in high demand across various industries in India. Leading sectors include e-commerce, IT and software services, healthcare, education, edtech, and real estate. With more Indians using the internet, revenues are projected to triple to ₹504 billion over the next three years, which depicts the need for strong online visibility. As a result, cities like Bengaluru, Mumbai, and Hyderabad are emerging as hotspots for SEO talent.

  • How SEO courses can help Indian businesses?

    SEO certifications equip professionals with the relevant skills to improve a website’s visibility and ranking on search engines like Google. An average user spends just 54 seconds on a webpage, and therefore, having well-optimised, relevant content is essential to make a strong first impression. Whether it’s a local shop or a growing startup, SEO professionals play a key role in increasing online visibility and customer engagement.

    In the digital marketing world, a considerable number of Indian brands have begun implementing SEO services. The Indian advertising industry is projected to grow at 6.5% in 2025, reaching a market size of Rs 1,07,664 crore. Organic search marketing is expected to play a key role in driving this growth.

  • Do I need experience in web or SEO to take an SEO course?

    No prior experience is required to take an SEO course. These courses are designed for a wide audience ranging from beginners to experienced professionals, entrepreneurs, and business leaders. Simplilearn’s SEO certification course is suitable for newcomers and those with some background in marketing or SEO. The curriculum covers everything from foundational concepts to advanced strategies, making it accessible and valuable regardless of your starting point.

  • What does Simplilearn's SEO course offer?

    Simplilearn’s SEO certification provides hands-on learning sessions on popular SEO tools such as Semrush, Google Analytics, Moz, etc. The course curriculum is aligned with OMCP (Online Marketing Certified Professional ) standards. It covers key SEO topics like keyword research, on-page and off-page optimisation, technical SEO, and competitor analysis.

  • How much time it takes to finish an SEO course?

    The duration of an SEO certification course depends on the course type. Self-paced courses can take anywhere from three to six months, and are flexible and can be completed at your own pace. Live courses can be completed in eight to twelve weeks and may follow a set schedule.

  • What exactly is search engine optimization?

    Search Engine Optimization, or SEO, is the practice of increasing your site's visibility on search engines such as Google. It is all about increasing both traffic quality and quantity to your website in an organic, ad-free way. Through clever techniques such as keyword optimization, site speed optimization, and content creation, SEO enables your website to rank higher in search results when someone is searching for something you provide.

  • Why should organizations invest in hiring SEO professionals?

    As search engine algorithms grow, having an SEO expert is essential to increase website traffic, conversions, and drive business growth. Qualified SEO professionals keep companies ahead of their competitors by optimizing elements of a website's web presence, including content, site structure, loading speed, mobile-friendliness, and crawlability, to rank higher on search engines such as Google, Bing, and Yahoo.

  • What can be my salary potential as an SEO specialist after completing this SEO course?

    Completing this SEO course can positively impact your earning potential. Recent trends show that the SEO field’s salary potential is expected to increase further.
    Realistically, an SEO specialist’s salary can vary according to their experience, base location, and company. 
    In the U.S., the average salary ranges from $74,000 to $90,000 annually. However, for senior positions, it can reach $150,000
    In India, SEO specialists earn between ₹158,000 to ₹615,000 annually.

  • Where and how can I access the e-learning content for this SEO course?

    Once you pay and register for this SEO course, you’ll get 24/7 access to the e-learning content on our website. You’ll receive an automated course purchase confirmation email that will guide you through the process.

  • I am unable to access the online SEO course. Whom should I contact?

    Under such circumstances, you can reach out to our team by visiting the Simplielarn website and selecting either the Live Chat or the Help & Support option.

  • Does Simplilearn offer any other online Digital Marketing courses?

    Absolutely! We offer various online digital marketing courses, such as specialized certifications, master's programs, and post-graduate courses tailored to different skill levels. Simplilearn greatly believes in upskilling and boosting career opportunities across industries, with each course designed to help learners enhance their expertise in Digital Marketing.
    Similar programs that we offer under Digital Marketing:

  • Will missing a live class affect my ability to complete this course?

    No, missing a live class will not affect your ability to complete this course. At Simpliearn, we offer a 'Flexi-Learn' feature, which allows you to watch the missed session's recording at your convenience. This feature helps working professionals like you to stay up-to-date with the course content and meet the necessary requirements to progress and earn your certificate. Simply go to the portal, visit the select the missed class, and watch the recording to have your attendance marked.

  • Does Simplilearn have corporate training solutions?

    With Simplilearn for Business, we collaborate with Fortune 500 and mid-sized companies to deliver digital skills training for their talent development strategies. Our corporate training offerings include short skill-based certification programs, role-based learning paths, and Simplilearn Learning Hub+, a comprehensive learning library with unlimited live and interactive solutions accessible organization-wide.

  • Can I get a refund if I need to cancel my SEO course enrollment?

    Yes, you can cancel your enrollment in the SEO course within 7 days of enrolling. We will refund the SEO course price after deducting an administrative fee. To learn more, please read our Refund Policy.

  • Acknowledgement
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.