HomeResourcesDigital MarketingMan vs. Machine: How to Future-proof Your PPC Job

Man vs. Machine: How to Future-proof Your PPC Job

About the Webinar

In today’s digital economy, new technologies like AI and Machine Learning pose a threat not just to offline jobs but to digital ones too. As PPC tools become more and more capable of automating recommendations, how safe is your PPC job? What skills will help you future-proof your PPC job in the era of AI and machine learning?

Join Brad Geddes in this informative webinar as he tells us:

  • The impact of machine learning on internet marketing strategies and the job market
  • Man vs. machine as it relates to the PPC optimization process
  • What a machine can and cannot do
  • Future job roles and how you can structure your career in this domain

Register now.

Hosted By

Brad GeddesBrad Geddes

Brad Geddes is the author of "Advanced Google AdWords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice. Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

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