Free Marketing Automation Training with Certificate

Marketing Automation Foundation

• Lesson 01 - Course Introduction

  05:00

  • 1.01 Course Introduction

    05:00

• Lesson 02 - Introduction to Marketing Automation

  08:35

  • 2.01 Introduction to Marketing Automation

    00:30

  • 2.02 Marketing Automation Overview

    00:30

  • 2.03 Increase Engagement

    02:12

  • 2.04 Flatten Your Sales Funnel

    01:12

  • 2.05 Close More Deals

    01:58

  • 2.06 Make More Money

    00:48

  • 2.07 Develop Relationships with Your Best Customers

    00:45

  • 2.08 Keytakeaways

    00:40

  • Knowledge Check

• Lesson 03 - Lead Capture and Nurture

  10:30

  • 3-01 Lead Capture and Nurture

    00:26

  • 3.02 Lead Capture and Nurture Introduction

    01:19

  • 3.03 Lead Capture Process

    01:06

  • 3.04 Capturing Leads Using Lead Magnets

    01:23

  • 3.05 Lists and Segmentation

    01:46

  • 3.06 Lead Nurturing Building a Relationship

    02:00

  • 3.07 Lead Scoring

    01:53

  • 3.08 Keytakeaways

    00:37

  • Knowledge Check

• Lesson 04 - Customer Journey and Dynamic Segmentation

  06:07

  • 4.01 Customer Journey and Dynamic Segmentation

    00:20

  • 4.02 Impact of Customer Life Cycle on Automated Campaigns

    01:25

  • 4.03 Marketing Automation Strategy

    01:19

  • 4.04 Dynamic Segmentation

    02:41

  • 4.05 Keytakeaways

    00:22

  • Knowledge Check

• Lesson 05 - Triggered Communication

  14:04

  • 5.01 Triggered Communication

    00:26

  • 5.02 Triggered Communication

    01:37

  • 5.03 Examples of Triggered Communication

    01:32

  • 5.04 Automation Success

    01:08

  • 5.05 Drip Campaign

    01:24

  • 5.06 Drip Campaign Example

    01:58

  • 5.07 Nurture Campaign Part A

    02:00

  • 5.08 Nurture Campaign Part B

    02:10

  • 5.09 Other Channels

    01:06

  • 5.10 Keytakeaways

    00:43

  • Knowledge Check

• Lesson 06 - Measurement and Attribution

  13:42

  • 6.01 Measurement and Attribution

    00:23

  • 6.02 Measuring Campaigns

    01:50

  • 6.03 Lifetime Customer Value

    01:38

  • 6.04 Email Subscriber Value

    01:27

  • 6.05 Campaign Value

    01:12

  • 6.06 Attribution

    01:57

  • 6.07 Attribution Models

    01:55

  • 6.08 Conversion Value

    02:38

  • 6.09 Keytakeaways

    00:42

  • Knowledge Check

• Lesson 07 - Improving Customer Retention

  06:48

  • 7.01 Improving Customer Retention

    00:23

  • 7.02 Reducing Churn Rate Part One

    01:46

  • 7.03 Reducing Churn Rate Part Two

    01:46

  • 7.04 Building Loyalty

    02:17

  • 7.05 Keytakeaways

    00:36

  • Knowledge Check

• Lesson 08 - Compliance and Reporting

  08:59

  • 8.01 Compliance and Reporting

    00:25

  • 8.02 First-Party and Third-Party Data

    01:04

  • 8.03 Impact of GDPR on Marketing Automation

    00:54

  • 8.04 Impact of GDPR on Email Marketing

    03:46

  • 8.05 Types of Reports

    01:08

  • 8.06 B2B Metrics and Tools

    01:06

  • 8.07 Keytakeaways

    00:36

  • Knowledge Check

• Lesson 09 - Artificial Intelligence and Marketing Automation

  05:26

  • 9.01 Artificial Intelligence and Marketing

    00:20

  • 9.02 How Does AI Work

    02:28

  • 9.03 Benefits of AI in Marketing Automation

    02:17

  • 9.04 Keytakeaways

    00:21

  • Knowledge Check

• Marketing Automation Foundations Quiz

  • Marketing Automation Foundations Quiz