Digital Marketing Strategy Skills you will learn

  • Digital Marketing Strategy
  • Customer Segment and Persona
  • Market Research
  • Customer Lifetime Value

What you will learn in this free Digital Marketing course?

  • Digital Marketing Strategy

    • Lesson 01 Course Introduction

      04:44
      • 1.1 Course Introduction
        04:44

    • Lesson 02 Digital Marketing Strategy Overview

      09:22
      • 1 Digital Marketing Strategy Overview
        00:59
      • 2 What is a digital marketing strategy?
        00:59
      • 3 Obstacles to Strategy
        02:30
      • 4 Integrated Process
        02:36
      • 5 Case Study: Dive Rite
        01:58
      • 6 Key Takeaways
        00:20
      • Knowledge Check

    • Lesson 03 Create Narratives

      06:36
      • 1 Create a Narrative
        01:02
      • 2 Define Objective
        02:08
      • 3 Internal Narrative: Overview
        01:08
      • 4 Internal Narrative Example
        01:48
      • 5 Key Takeaways
        00:30
      • Knowledge Check

    • Lesson 04 Customer Needs

      12:31
      • 1 Positioning Customer Needs
        01:07
      • 2 Customer Needs
        01:21
      • 3 Basic Customer Needs
        02:20
      • 4 Customer Experience
        03:25
      • 5 Describe Customer Segments and Personas
        03:43
      • 6 Key Takeaways
        00:35
      • Knowledge Check

    • Lesson 05 Market Research

      24:34
      • 1 Market Research
        00:57
      • 2 Keyword Categorization
        02:06
      • 3 Keyword Research Tools
        02:06
      • 4 Research Customers
        03:00
      • 5 Define Trends
        02:16
      • 6 Mapping The Customer Journey-Identification
        03:20
      • 7 Mapping The Customer Journey-Evaluation
        03:20
      • 8 Market Research: Plan Your Strategic Approach
        01:35
      • 9 Tactics
        03:45
      • 10 Case Study: Loreal
        01:28
      • 11 Key Takeaways
        00:41
      • Knowledge Check

    • Lesson 06 Marketing Calendar

      22:16
      • 1 Marketing Calendar
        01:05
      • 2 Map Content Demand
        01:05
      • 3 Create a Visual Organizer
        02:45
      • 4 Create a Content Calendar
        01:02
      • 5 Assess Your Resources
        01:35
      • 6 Create Videos
        00:57
      • 7 Develop Process
        01:15
      • 8 Plan the Right Channel Mix
        00:41
      • 9 Publish the Content
        02:50
      • 10 Multi-Device Engagement
        01:14
      • 11 Contextualization
        02:04
      • 12 Plan for Success: CRM framework
        03:18
      • 13 Case Study: O2
        01:47
      • 14 Key Takeaways
        00:38
      • Knowledge Check

    • Lesson 07 Measurement and Management

      11:35
      • 1 Measurement and Management
        00:50
      • 2 Analytics: Measure What Matters
        03:25
      • 3 Customer Lifetime Value
        02:32
      • 4 Measure Content Drivers
        03:00
      • 5 Case study: Eloqua
        01:19
      • 6 Key Takeaways
        00:29
      • Knowledge Check

    • Digital Marketing Strategy Quiz

      • Knowledge Check

Get a Completion Certificate

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Why you should learn Digital Marketing Strategy?

Over 88%

Businesses that invest in digital marketing

$57220 

Average annual salary for a Digital Marketer

About the Course

In this digital marketing strategy course free, you will learn how to develop the skills needed to create a winning digital marketing strategy for any business. Additionally, you will discover how to leverage digital technologies effectively to identify opportunities while minimizing risks. By the end of this digital marketing strategy course free, you'll gain the confidence to navigate the dynamic world of digital marketing and drive meaningful results for your business endeavors.

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FAQs

  • What can I expect to learn in a free digital marketing strategy course?

    In this digital marketing strategy course free, you'll learn the fundamentals of digital marketing strategy, including creating compelling narratives, understanding customer needs, conducting market research, and managing marketing campaigns effectively.

  • Are there any interactive elements like quizzes or projects in the course?

    Yes, the digital marketing strategy course free includes interactive elements such as quizzes to reinforce learning and ensure understanding of key concepts.

  • What are the benefits of completing a digital marketing course for free?

    Completing this digital marketing strategy course free allows you to gain valuable skills and knowledge without any financial investment. It provides an opportunity to enhance your resume, advance your career, or explore new areas of interest at no cost.

  • Is the content in the free course updated regularly to stay relevant?

    Yes, the digital marketing strategy course free content is regularly updated to reflect the latest trends, best practices, and developments in digital marketing, ensuring its relevance and usefulness to learners.

  • What tools and software will I get introduced to in this free digital marketing course?

    You'll be introduced to various digital marketing tools and software, including analytics platforms, social media management tools, and marketing automation software.

  • Will I get tips on using social media for marketing in this course?

    Yes, the digital marketing strategy course free covers social media marketing strategies, providing tips and best practices for effectively leveraging social media platforms to reach and engage with your target audience.

  • How will this course help me improve my existing marketing strategies?

    This digital marketing strategy course free will help you gain a deeper understanding of digital marketing principles and techniques, allowing you to refine and optimize your existing marketing strategies for better results.

Learner Review

  • Pooja Konde

    Pooja Konde

    I would like to thank Simplilearn for such a great learning experience ,the Digital Marketing certification course was amazing.

  • Ncha-ochang

    Ncha-ochang

    I took my first course from Simplilearn and it's the most insightful easy to understand and impactful short course I have taken.Thanks Simplilearn for such a great resource.

  • muhammad ali

    muhammad ali

    The course covers a wide range of marketing concepts and strategies, offering an in-depth exploration of customer behavior and engagement. I particularly enjoyed the insightful examples that helped clarify these concepts, making the learning process both engaging and practical.

  • Leigh Colvin Pondo

    Leigh Colvin Pondo

    Simplilearn's multi-channel approach is highly effective, seamlessly combining SEO, content marketing, social media, paid ads, email campaigns, and partnerships to reach their target audience. This strategy not only establishes strong thought leadership but also generates quality leads. Overall, it’s a well-rounded method that delivers results."

  • Ratnaa Manohar

    Ratnaa Manohar

    I enjoyed the practical approach of this course, especially the in-depth real-world case studies. The modules on social media strategy and performance analytics were incredibly insightful, offering valuable knowledge. It struck the perfect balance between theory and hands-on learning. Highly recommended—thank you!"

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  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.