YouTube and Video Marketing Certification Training

YouTube and Video Marketing

• Lesson 1 - Course Introduction

  02:26Preview

  • 1.01 Course Introduction

    02:26

• Lesson 2 - Establishing a Video Marketing Strategy

  25:29Preview

  • 2.01 Lesson Introduction

    02:11

  • 2.02 Introduction to Video Marketing

    02:42

  • 2.03 Crafting Your Video Marketing Strategy

    02:49

  • 2.04 Videos Storytelling

    01:13

  • 2.05 Making videos people want to watch

    02:34

  • 2.06 Optimum Length for Videos

    01:38

  • 2.07 Optimizing your videos

    00:36

  • 2.08 Keyword Research

    01:49

  • 2.09 Creating Amazing Videos

    01:41

  • 2.10 Optimizing Videos for Search- Google and YouTube

    02:04

  • 2.11 Building Authority with YouTube Channel

    01:38

  • 2.12 Promoting Your videos

    00:25

  • 2.13 Episodic Videos

    01:26

  • 2.14 Creating Tent Pole Events Videos

    01:08

  • 2.15 Scheduling Your Videos

    00:46

  • 2.16 Key Takeaways

    00:49

  • Knowledge Check

• Lesson 3 - Gaining Exposure and Measuring Impact

  21:50Preview

  • 3.01 Lesson Introduction

    01:58

  • 3.02 Introduction to Media Platforms

    02:13

  • 3.03 Promoting Owned Videos

    01:26

  • 3.04 YouTube Channels

    01:59

  • 3.05 Social Media Promotion

    01:51

  • 3.06 Promoting Earned Video

    01:53

  • 3.07 Video Influencers Vloggers

    02:36

  • 3.08 Promoting Paid Media

    01:53

  • 3.09 Using Customer Journey Models

    02:06

  • 3.10 Measuring Impact

    02:31

  • 3.11 YouTube Analytics

    00:46

  • 3.12 Key Takeaways

    00:38

  • Knowledge Check

• Lesson 4 - YouTube Advertising

  19:19Preview

  • 4.1 Lesson Introduction

    01:58

  • 4.2 YouTube Advertising Key Players

    01:48

  • 4.3 YouTube Video Ad Formats

    02:33

  • 4.4 Scheduling, Targeting, and Remarketing Video Ads

    03:51

  • 4.5 Placing Reserved Media

    00:41

  • 4.6 Key Performance Metrics

    03:01

  • 4.7 Optimizing YouTube Ads

    02:31

  • 4.8 YouTube Ads: Best Practices

    01:56

  • 4.09 Key Takeaways

    01:00

  • Knowledge Check

• Lesson 5 - Leveraging Mobile Video

  14:15

  • 5.01 Lesson Introduction

    01:40

  • 5.02 Mobile Video and Live Streaming

    01:53

  • 5.03 Mobile Video and Digital Marketing Strategy

    02:11

  • 5.04 Mobile Videos: Target Audience

    02:50

  • 5.05 Videos People Watch and Share

    01:50

  • 5.06 Vertical Videos

    01:25

  • 5.07 When To Make Mobile Videos

    01:28

  • 5.08 Key Takeaways

    00:58

  • Knowledge Check

• Lesson 6 - Promoting and Measuring Mobile Video

  15:45Preview

  • 6.01 Lesson Introduction

    02:02

  • 6.02 What Makes Mobile Videos Unique

    02:15

  • 6.03 Mobile Video Opportunities for Brands

    01:52

  • 6.04 Where and How to Promote Mobile Videos

    01:44

  • 6.05 Mobile Video Advertising

    01:14

  • 6.06 Mobile Video Ads: YouTube

    01:54

  • 6.07 Mobile Video Ads: Facebook and Instagram

    00:41

  • 6.08 Mobile Video Ads: Case Studies

    01:09

  • 6.09 Measuring the Success of Mobile Videos

    02:06

  • 6.10 Key Takeaways

    00:48

  • Knowledge Check

• Lesson 7 - Youtube: How-Tos

  42:42Preview

  • 7.01 Lesson Introduction

    01:54

  • 7.02 Demo: Uploading a Video to YouTube—Desktop

    02:13

  • 7.03 Demo: Using Youtube Studio--Mobile

    01:51

  • 7.04 Demo: Using Youtube Studio Beta--Desktop

    05:41

  • 7.05 Demo: Using YouTube Studio—Mobile

    01:55

  • 7.06 Demo: Editing a Video on YouTube

    02:52

  • 7.07 Demo: Optimizing a Video on YouTube Studio

    06:20

  • 7.08 Demo: Creating a YouTube Channel

    03:21

  • 7.09 Demo: Checking the YouTube Channel Settings

    03:26

  • 7.10 Demo: Optimizing a YouTube Channel

    05:46

  • 7.11 YouTube Channel: Views and Subscribers

    02:06

  • 7.12 Factors that Make a Great Video

    03:02

  • 7.13 Monetizing Your YouTube Channel

    01:39

  • 7.14 Key Takeaways

    00:36

  • Knowledge Check

• Lesson 8 - Instagram: How-Tos

  17:18Preview

  • 8.01 Lesson Introduction

    01:53

  • 8.02 Shooting and Editing a Great Video

    02:30

  • 8.03 Editing in External Apps

    01:03

  • 8.04 Video Categories

    01:27

  • 8.05 Video Types

    01:20

  • 8.06 Demo: Instagram’s Video Editing Options

    04:26

  • 8.07 Demo: Instagram’s Video Filters

    02:14

  • 8.08 Monetizing Your Instagram Videos

    01:32

  • 8.09 Key Takeaways

    00:53

  • Knowledge Check

• Lesson 9 - Video Ads on Different Social Media Channels

  14:35Preview

  • 9.01 Lesson Introduction

    02:27

  • 9.02 Video Ads on Facebook and Instagram

    03:08

  • 9.03 Video Ads on LinkedIn

    01:38

  • 9.04 Video Ads on Twitter

    02:52

  • 9.05 Video Ads on Snapchat

    02:17

  • 9.06 Video Ads on Pinterest

    01:15

  • 9.07 Key Takeaways

    00:58

  • Knowledge Check

• Lesson 10 - Impact of GDPR on YouTube Advertising

  06:48Preview

  • 10.01 Lesson Introduction

    02:02

  • 10.02 GDPR's Effect on YouTube Advertising

    02:24

  • 10.03 GDPR’s Impact on the Video Advertising Ecosystem

    00:41

  • 10.04 GDPR and Audience Targeting in YouTube Advertising

    00:52

  • 10.05 Key Takeaways

    00:49

  • Knowledge Check

• Lesson 11- Video Advertising for B2B Marketeers

  09:07Preview

  • 11.01 Lesson Introduction

    01:54

  • 11.02 Impact of Video Advertising in B2B

    01:56

  • 11.03 Video Advertising in B2B Examples

    01:06

  • 11.04 Best Channels for B2B Videos

    02:05

  • 11.05 Challenges B2B Marketeers Face in Video Advertising

    01:24

  • 11.06 Key Takeaways

    00:42

  • Knowledge Check

• Lesson 12 - The Future of Video Marketing

  10:13

  • 12.01 Lesson Introduction

    02:21

  • 12.02 Future Trends in Video Marketing

    01:35

  • 12.03 Three-Sixty-Degree Video

    01:21

  • 12.04 Augmented Reality

    01:15

  • 12.05 Virtual Reality

    02:55

  • 12.06 Key Takeaways

    00:46

  • Knowledge Check