Course Overview

Training Options

Corporate Training

Customized to your team's needs

Blended learning delivery model (self-paced eLearning and/or instructor-led options)
Flexible pricing options
Enterprise grade Learning Management System (LMS)
Enterprise dashboards for individuals and teams
24x7 learner assistance and support

Course Curriculum

Course Content

Microblogging and Twitter Marketing
Preview
- Lesson 1 - Leveraging Twitter, Part 1: Understanding Twitter
  11:01Preview
  - 1.1 Overview
  - 1.2 Introduction
    00:15
  - 1.3 What is Twitter?
    01:28
  - 1.4 Twitter Then & Now
    01:07
  - 1.5 Popularity in the USA
    01:04
  - 1.6 Popularity Internationally
    02:42
  - 1.7 Twitter Demographics
    02:15
  - 1.8 Marketing Impact
    01:44
  - 1.9 Coming Up
    00:26
- Lesson 2 - Leveraging Twitter, Part 2: Twitter Marketing Foundations
  26:11Preview
  - 2.1 Overview
  - 2.2 Introduction
    00:16
  - 2.3 Twitter Looking Like Facebook
    00:37
  - 2.4 Twitter Profile Dimensions
    01:53
  - 2.5 Designing Your Header
    01:26
  - 2.6 Image Post Tips
    02:32
  - 2.7 Twitter Video
    02:09
  - 2.8 Embeddable Tweets
    01:25
  - 2.9 URL Shorteners
    01:47
  - 2.10 How Many Accounts?
    01:32
  - 2.11 What Are Hashtags?
    02:48
  - 2.12 Joining Existing Hashtags
    01:50
  - 2.13 Understanding Hashtags
    02:13
  - 2.14 Why Retweets Matter
    01:43
  - 2.15 Creating a Twitter List
    01:45
  - 2.16 Leveraging Twitter Lists
    01:54
  - 2.17 Coming Up
    00:21
- Lesson 3 - Leveraging Twitter, Part 3: Twitter Search & Twitter Cards
  14:12Preview
  - 3.1 Overview
  - 3.2 Introduction
    00:15
  - 3.3 Advanced Search
    02:34
  - 3.4 Twitter Search Campaign Prep
    01:29
  - 3.5 Other Uses for Search
    01:04
  - 3.6 Twitter Cards Overview
    00:38
  - 3.7 Summary Cards
    01:00
  - 3.8 Large Photo & Product Cards
    01:07
  - 3.9 Player Cards
    00:49
  - 3.10 Enabling Twitter Cards on Your Site
    01:00
  - 3.11 Conversion & Campaign Cards
    03:09
  - 3.12 More Ways to Leverage Cards
    01:07
- Lesson 4 - Leveraging Twitter, Part 4: Define a Goal & Create a Strategy
  30:16Preview
  - 4.1 Overview
  - 4.2 Introduction
    00:16
  - 4.3 Twitter Strategy
    01:40
  - 4.4 Twitter's Marketing Impact
    01:03
  - 4.5 Build a Strategy
    02:53
  - 4.6 Goals and Team Define Strategy
    03:58
  - 4.7 Brand Building
    03:51
  - 4.8 Credibility Boosting
    02:58
  - 4.9 Reputation Management
    05:09
  - 4.10 JetBlue Example: Reputation Management
    02:44
  - 4.11 Driving Conversions
    03:19
  - 4.12 Automation Advice
    02:03
  - 4.13 Coming Up
    00:22
- Lesson 5 - Leveraging Twitter, Part 5: Twitter Tools
  22:50Preview
  - 5.1 Overview
  - 5.2 Introduction
    00:15
  - 5.3 Client & Tool Considerations
    02:34
  - 5.4 Tools for Team Management
    01:47
  - 5.5 Tools for Content Research
    01:33
  - 5.6 Tools for Influencer Research
    01:56
  - 5.7 Native Analytics
    02:05
  - 5.8 Top Twitter Items
    03:08
  - 5.9 In-Depth Analytics
    04:00
  - 5.10 Tracking Conversation
    02:28
  - 5.11 Goal Tracking
    03:04

Twitter Advertising
Preview
- Lesson 1 - Twitter Advertising, Part 1: Understanding the Options
  15:06Preview
  - 1.1 Overview
  - 1.2 Introduction
    00:16
  - 1.3 Twitter Advertising Space
    01:27
  - 1.4 Understanding Twitter Ads
    00:48
  - 1.5 Understanding Promoted Accounts
    01:16
  - 1.6 Reasons for Promoted Accounts
    03:04
  - 1.7 Understanding Promoted Tweets
    01:02
  - 1.8 Reasons for Promoted Tweets
    02:23
  - 1.9 Understanding Promoted Trends
    01:41
  - 1.10 Reasons for Promoted Trends
    02:46
  - 1.11 Coming Up
    00:23
- Lesson 2 - Twitter Advertising, Part 2: Understanding Targeting & Bids
  11:40Preview
  - 2.1 Overview
  - 2.2 Introduction
    00:09
  - 2.3 Start with Twitter Ads
    00:57
  - 2.4 Marketing Platform Partners
    01:44
  - 2.5 Certified Partner Program
    01:27
  - 2.6 Ad Targeting
    02:42
  - 2.7 Promoted Tweets
    02:23
  - 2.8 Keep in Mind
    01:50
  - 2.9 Coming Up
    00:28
- Lesson 3 - Twitter Advertising, Part 3: Advanced Twitter Targeting with TV Ads
  11:50Preview
  - 3.1 Overview
  - 3.2 Introduction
    00:13
  - 3.3 Two-Screen Popularity & Behaviors
    03:06
  - 3.4 Nielsen Twitter TV Ratings
    02:16
  - 3.5 Twitter Amplify Potential
    02:18
  - 3.6 Twitter Amplify
    02:17
  - 3.7 TV Conversation Targeting
    01:17
  - 3.8 Coming Up
    00:23
- Lesson 4 - Twitter Advertising, Part 4: Increased Ad Engagement with Twitter Cards
  10:25Preview
  - 4.1 Overview
  - 4.2 Introduction
    00:08
  - 4.3 Challenge of Twitter Marketing
    01:05
  - 4.4 Introducing Twitter Cards
    01:17
  - 4.5 Types of Twitter Cards
    01:02
  - 4.6 Setting Up Twitter Cards
    01:39
  - 4.7 Tailored Audiences
    02:13
  - 4.8 CRM Targeting
    03:01

Exam & Certification

What do I need to do to unlock my Simplilearn certificate?
- Complete 85% of the course.

Why Join this Program

Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

FAQs

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Once the online payment is done, you will automatically receive payment receipt, via email.
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In this training, you will have access to online e-learning.
Do you provide money back guarantee for the training programs?
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Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.
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Disclaimer
PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.

Twitter Marketing and Advertising Certification Training

Course Overview

Training Options

Corporate Training

Course Curriculum

Course Content

Microblogging and Twitter Marketing

Lesson 1 - Leveraging Twitter, Part 1: Understanding Twitter

1.1 Overview

1.2 Introduction

1.3 What is Twitter?

1.4 Twitter Then & Now

1.5 Popularity in the USA

1.6 Popularity Internationally

1.7 Twitter Demographics

1.8 Marketing Impact

1.9 Coming Up

Lesson 2 - Leveraging Twitter, Part 2: Twitter Marketing Foundations

2.1 Overview

2.2 Introduction

2.3 Twitter Looking Like Facebook

2.4 Twitter Profile Dimensions

2.5 Designing Your Header

2.6 Image Post Tips

2.7 Twitter Video

2.8 Embeddable Tweets

2.9 URL Shorteners

2.10 How Many Accounts?

2.11 What Are Hashtags?

2.12 Joining Existing Hashtags

2.13 Understanding Hashtags

2.14 Why Retweets Matter

2.15 Creating a Twitter List

2.16 Leveraging Twitter Lists

2.17 Coming Up

Lesson 3 - Leveraging Twitter, Part 3: Twitter Search & Twitter Cards

3.1 Overview

3.2 Introduction

3.3 Advanced Search

3.4 Twitter Search Campaign Prep

3.5 Other Uses for Search

3.6 Twitter Cards Overview

3.7 Summary Cards

3.8 Large Photo & Product Cards

3.9 Player Cards

3.10 Enabling Twitter Cards on Your Site

3.11 Conversion & Campaign Cards

3.12 More Ways to Leverage Cards

Lesson 4 - Leveraging Twitter, Part 4: Define a Goal & Create a Strategy

4.1 Overview

4.2 Introduction

4.3 Twitter Strategy

4.4 Twitter's Marketing Impact

4.5 Build a Strategy

4.6 Goals and Team Define Strategy

4.7 Brand Building

4.8 Credibility Boosting

4.9 Reputation Management

4.10 JetBlue Example: Reputation Management

4.11 Driving Conversions

4.12 Automation Advice

4.13 Coming Up

Lesson 5 - Leveraging Twitter, Part 5: Twitter Tools

5.1 Overview

5.2 Introduction

5.3 Client & Tool Considerations

5.4 Tools for Team Management

5.5 Tools for Content Research

5.6 Tools for Influencer Research

5.7 Native Analytics

5.8 Top Twitter Items

5.9 In-Depth Analytics

5.10 Tracking Conversation

5.11 Goal Tracking

Twitter Advertising

Lesson 1 - Twitter Advertising, Part 1: Understanding the Options

1.1 Overview

1.2 Introduction

1.3 Twitter Advertising Space

1.4 Understanding Twitter Ads