OverviewTraining OptionsCourse CurriculumExam & Certification

Course Overview

Training Options

Corporate Training

Customized to your team's needs

  • Blended learning delivery model (self-paced eLearning and/or instructor-led options)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24x7 learner assistance and support

Course Curriculum

Course Content

  • SEO Foundations

    Preview

    • Lesson 1 Course Introduction

      04:54Preview
      • 0.01 Introduction
        04:54

    • Lesson 2 SEO Introduction

      22:59Preview
      • 1.01 SEO Introduction
        00:24
      • 1.02 Importance of SEO
        01:27
      • 1.03 What Is SEO
        00:20
      • 1.04 Search Ecosystem Components
        02:45
      • 1.05 Search Ecosystem Components Incentives
        01:55
      • 1.06 What Drives Search Ecosystem
        02:12
      • 1.07 SEO and Social Media
        01:10
      • 1.08 SEO Pros and Cons
        02:56
      • 1.09 Avoid Outdated Techniques
        01:10
      • 1.10 SEO Career in Organizations
        01:00
      • 1.11 Enterprise SEO
        02:06
      • 1.12 Small Medium Business SEO
        00:58
      • 1.13 SEOs in Agencies
        01:12
      • 1.14 Individual SEO
        01:09
      • 1.15 Opportunities and Skill
        01:02
      • 1.16 Key Takeaways
        01:13
      • Knowledge Check

    • Lesson 3 How Search Engines Work

      27:20Preview
      • 2.01 How Search Engines Work
        00:31
      • 2.02 Major Search Engines
        01:26
      • 2.03 Minor Search Engines Search
        00:59
      • 2.04 International Search Engines Yandex
        02:35
      • 2.05 International Search Engines Baidu
        02:48
      • 2.06 International Search Engines Naver
        01:41
      • 2.07 International Search Engines Qwant
        01:02
      • 2.08 Search Engines Mechanism
        01:11
      • 2.09 Search Engine Crawling
        03:08
      • 2.10 Search Engine Crawling Robots txt
        03:34
      • 2.11 Sitemaps
        01:37
      • 2.12 Storing
        00:59
      • 2.13 Processing and Indexing
        02:13
      • 2.14 Ranking
        02:35
      • 2.15 Key Takeaways
        01:01
      • Knowledge Check

    • Lesson 4 Types of SEO

      28:22Preview
      • 3.01 Types of SEO
        00:24
      • 3.02 SEO Hats
        00:20
      • 3.03 White Hat SEO
        01:56
      • 3.04 Black Hat SEO
        01:41
      • 3.05 Gray Hat SEO
        01:39
      • 3.06 SEO Mistakes
        03:20
      • 3.07 SEO Best Practices No Hidden Content
        01:44
      • 3.08 SEO Best Practices Optimized Snippet
        01:08
      • 3.09 SEO Best Practices Prominent Heading
        03:03
      • 3.10 SEO Best Practices Organized Hierarchy
        01:50
      • 3.11 SEO Best Practices Practical Links
        01:28
      • 3.12 What is SEO Spam
        00:42
      • 3.13 Falsifying Content
        03:00
      • 3.14 Falsifying Links
        00:59
      • 3.15 Falsifying Website Content
        01:16
      • 3.16 SEO Spam
        01:43
      • 3.17 The Periodic Table of SEO Success Factor
        00:17
      • 3.18 Key Takeaways
        00:56
      • 3.19 Key Takeaways
        00:56
      • Knowledge Check

    • Lesson 5 Keyword Research and Competitive Intelligence

      25:38Preview
      • 4.01 Keyword Research and Competitive Intelligence
        00:31
      • 4.02 Importance of Keyword Research
        01:00
      • 4.03 User Intent
        02:14
      • 4.04 Not Provided
        01:14
      • 4.05 Performing Keyword Research
        02:21
      • 4.06 Demo Keyword Research Tool (Wordtracker)
        04:24
      • 4.07 Keyword Research and Competitive Intelligence
        02:49
      • 4.08 Types of Queries
        01:38
      • 4.09 Short Tail Query Pros and Cons
        01:57
      • 4.10 Long Tail Query Advantages
        01:00
      • 4.11 Competitive Analysis Overview
        02:16
      • 4.12 Factors in Competitive Analysis
        02:09
      • 4.13 B2B vs B2C
        01:30
      • 4.14 Key Takeways
        00:35
      • Knowledge Check

    • Lesson 6 On Page Optimization

      23:49Preview
      • 5.01 On Page Optimization
        00:37
      • 5.02 Defining On Page Optimization
        01:04
      • 5.03 On Page Factors
        00:19
      • 5.04 Title Tags
        00:34
      • 5.05 Meta Description
        01:05
      • 5.06 Header Tags
        01:45
      • 5.07 URLs and URL Structure
        03:50
      • 5.08 Image Alt Text
        01:09
      • 5.09 Internal Links
        00:48
      • 5.10 Keyword Usage
        01:20
      • 5.11 Sitemaps
        01:14
      • 5.12 On Page Don ts
        00:17
      • 5.13 Keyword Stuffing
        00:46
      • 5.14 Hidden Text
        01:06
      • 5.15 Repetitive Anchor Text
        00:51
      • 5.16 Cloaking
        00:26
      • 5.17 Perfectly Optimized Page
        01:25
      • 5.18 SEO Factors
        00:58
      • 5.19 Top Ranking Factors
        03:40
      • 5.20 Key Takeaways
        00:35
      • Knowledge Check

    • Lesson 7 Off Page Optimization

      16:22Preview
      • 6.01 Off Page Optimization
        00:39
      • 6.02 What Is Off Page Optimization
        00:22
      • 6.03 Signals of Popularity
        02:08
      • 6.04 Why Links
        01:37
      • 6.05 Create Link Worthy Content
        00:46
      • 6.06 Off-Site Engagement
        01:08
      • 6.07 Utilize Offline Relationships
        00:39
      • 6.08 Types of Links
        01:23
      • 6.09 Rel nofollow and Social Media
        01:23
      • 6.10 Link Building Donts
        02:46
      • 6.10 Link Building Don’ts
        02:46
      • 6.11 Key Takeaways
        00:45
      • Knowledge Check

    • Lesson 8 Duplicate Content

      08:01Preview
      • 7.01 Duplicate Content
        00:35
      • 7.02 What Is Duplicate Content
        02:33
      • 7.03 Common Instances
        01:47
      • 7.04 Fixing Duplicate Content
        02:30
      • 7.05 Key Takeaways
        00:36
      • Knowledge Check

    • Lesson 9 Design and Architecture

      06:48Preview
      • 8.01 Design and Architecture
        00:41
      • 8.02 Importance of Design
        00:46
      • 8.03 Design Best Practices
        01:49
      • 8.04 Designing for Search Engines
        02:53
      • 8.05 Key Takeaways
        00:39
      • Knowledge Check

    • Lesson 10 Local SEO

      12:11
      • 9.01 Local SEO
        00:35
      • 9.02 Local Searches
        01:16
      • 9.03 NAP
        02:56
      • 9.04 Directories
        01:20
      • 9.05 Top Local Search Signals I
        02:07
      • 9.06 Top Local Search Signals II
        03:05
      • 9.07 Key Takeaways
        00:52
      • Knowledge Check

    • Lesson 11 Algorithm Updates and SEO Changes

      10:10Preview
      • 10.1 Algorithm Updates and SEO Changes
        00:27
      • 10.2 Biggest SEO Misconception
        00:37
      • 10.03 What to Measure
        00:38
      • 10.04 Constant Changes
        03:39
      • 10.05 Google Panda Update
        00:57
      • 10.06 Google Penguin Update
        00:36
      • 10.07 Google Humming Bird Update
        00:58
      • 10.08 RankBrain
        00:33
      • 10.09 Not Provided
        00:39
      • 10.10 SEO Is Still Powerful
        00:47
      • 10.11 Key Takeaways
        00:19
      • Knowledge Check

    • Lesson 12 Integrating SEO with Other Disciplines

      07:20Preview
      • 11.01 Integrating SEO with Other Disciplines
        00:40
      • 11.02 Integrating Marketing Channels
        00:43
      • 11.03 User Experience Across Channels
        01:30
      • 11.04 SEO and Content Marketing
        00:49
      • 11.05 SEO and Analytics
        00:38
      • 11.06 SEO and Mobile
        00:32
      • 11.07 SEO for Wordpress
        01:48
      • 11.08 Key Takeaways
        00:40
      • Knowledge Check

    • Lesson 13 SEO Tools

      07:25Preview
      • 12.01 SEO Tools
        00:21
      • 12.02 What Are SEO Tools
        00:24
      • 12.03 SEO Tool Categories
        01:44
      • 12.04 DEMO Raven SEO
        04:24
      • 12.05 Key Takeaways
        00:32
      • Knowledge Check

    • Lesson 14 How to Build a Successful Career in SEO

      06:36
      • 13.01 How to Build a Successful Career in SEO
        00:26
      • 13.02 Top Dos and Donts
        02:00
      • 13.02 Top Dos and Don’ts
        02:00
      • 13.03 Career Paths
        00:55
      • 13.04 Certifications
        00:48
      • 13.05 Key Takeaways
        00:27

Contact Us

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Exam & Certification

  • What are the pre-requisites for this course?

    No prior knowledge of SEO is required for this course. Some awareness about the principles of marketing will help, but this not mandatory.

  • What certification do I get post-training?

    After successful completion of the training, you will be awarded a course completion certificate from Simplilearn.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

Why Join this Program

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

Related Programs

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.