OverviewTraining OptionsCourse CurriculumFAQs

Course Overview

Key Features

  • 5 high quality chapters
  • 1.5+ hours of high quality e-learning
  • 1 test paper included
  • Course completion certificate

Training Options

Self-Paced Learning

$ 99

  • Lifetime access to high-quality self-paced e-learning content curated by industry experts
  • 24x7 learner assistance and support

Corporate Training

Customized to your team's needs

  • Blended learning delivery model (self-paced eLearning and/or instructor-led options)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24x7 learner assistance and support

Course Curriculum

Course Content

  • Holiday PPC Advertising

    Preview

    • Lesson 1 - Study Guide: Holiday PPC Advertising Strategies

      • 1.1 Overview

    • Lesson 2 - PPC for the Holidays

      45:04Preview
      • 2.1 Overview
      • 2.2 Introduction
        00:45
      • 2.3 Traffic Changes During Holidays
        00:57
      • 2.4 Online Search & Sales Trends
        01:49
      • 2.5 Holiday Keywords
        01:38
      • 2.6 Topical Keywords
        01:44
      • 2.7 Keyword Mining
        00:42
      • 2.8 Negative Keywords
        01:00
      • 2.9 Holiday Ads
        00:22
      • 2.10 Site Links
        00:43
      • 2.11 Product Extensions
        01:01
      • 2.12 Location Extensions
        00:49
      • 2.13 Benefits for Buyers
        01:26
      • 2.14 Campaign Experiments
        00:47
      • 2.15 Landing Pages
        01:45
      • 2.16 Gift Buying Guides
        00:45
      • 2.17 Up-selling & Cross-selling
        01:52
      • 2.18 Shipping Guides
        01:03
      • 2.19 Bidding & Budgets
        02:28
      • 2.20 Conversion Optimizer
        00:52
      • 2.21 Ad Rotation
        01:15
      • 2.22 Budgets
        01:08
      • 2.23 Display Networks
        01:19
      • 2.24 Contextual Targeting
        00:35
      • 2.25 Topic Targeting
        01:03
      • 2.26 Display Ad Builder
        01:20
      • 2.27 Remarketing
        02:16
      • 2.28 Creating Audiences
        05:57
      • 2.29 Mobile Overview
        01:08
      • 2.30 Mobile Keyword Research
        00:22
      • 2.31 Mobile Location Extensions
        00:59
      • 2.32 Other Mobile Considerations
        01:32
      • 2.33 Conclusion
        03:42

    • Lesson 3 - Conversion Optimization for the Holidays

      14:16Preview
      • 3.1 Overview
      • 3.2 Introduction
        00:17
      • 3.3 Tips for Holiday Sales
        01:08
      • 3.4 Conversion Trinity
        03:11
      • 3.5 Why Do Business With You
        00:54
      • 3.6 Optimize Internal Search
        00:45
      • 3.7 Video Calls to Action
        01:16
      • 3.8 Badging and Messaging
        01:51
      • 3.9 Shopping Cart Tips
        03:34
      • 3.10 Email Tips
        00:42
      • 3.11 Flash Sales
        00:30
      • 3.12 Thank You
        00:08

    • Lesson 4 - YouTube for the Holidays

      15:12Preview
      • 4.1 Overview
      • 4.2 Introduction
        00:38
      • 4.3 Who Watches YouTube
        02:23
      • 4.4 What Do They Watch
        00:50
      • 4.5 Examples
        01:25
      • 4.6 When to Start
        00:35
      • 4.7 Tools to Create
        01:13
      • 4.8 Where to Get Insights
        01:59
      • 4.9 Why This Season
        01:52
      • 4.10 How to Jumpstart
        03:38
      • 4.11 Ready to Launch
        00:39

    • Lesson 5 - Paid Search Analytics: End-to-End Reporting

      12:10Preview
      • 5.1 Overview
      • 5.2 Introduction
        03:20
      • 5.3 E2E Paid Search Report
        06:03
      • 5.4 Keywords and Matchtype Performance
        02:47

    • Quiz

      • Quiz

Contact Us

1-844-532-7688

( Toll Free )

Why Join this Program

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

FAQs

  • How do I enroll for the online training?

    You can enroll for the online training through our website. You can make online payment using any of the following options:
    • Visa debit/credit card
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    • Master Card
    • PayPal
    Once the online payment is done, you will automatically receive payment receipt, via email.

  • What will I get along with this training?

    In this training, you will have access to online e-learning.

  • Do you provide money back guarantee for the training programs?

    Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.

  • Can I extend the access period?

    Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.

  • Where and how can I access the e-learning content? Are there any limitations?

    Once you register with us for a course by paying the course fee, you can have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail from our side will guide you through the process.

  • I am not able to access the online course. Whom should I contact for a solution?

    Please raise a request via our Help and Support portal to have your issue resolved.

  • I want to know more about the training program. Whom do I contact?

    Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.

Related Programs

  • Acknowledgement
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.