Post Graduate Program in Digital Marketing
Rated #1 Digital Marketing Course by Search Engine Journal
Talk to our advisor :
+1-844-532-7688
Application closes on
1 May, 2025Program duration
8 MonthsLearning Format
Live, Online, Interactive
Why Join this Program
Purdue’s Global AdvantageLeading Digital Marketing Course from Purdue University(7th Most Innovative University in US)
Applied LearningLearn via DM Simulation, 35+ Tools, Harvard case studies and Capstone Projects
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Official Partner: MetaMaster sessions by Meta Blueprint trainers; Meta Exam Voucher worth $99
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ChatGPT | Generative AI toolsLeverage ChatGPT and other Generative AI tools(Blue Willow, Stable Diffusion, Well Said Labs)
Digital Marketing Course Overview
Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills.
Key Features
- Joint Purdue-Simplilearn Digital Marketer Certificate
- Become eligible to be part of the Purdue University Alumni Association
- Masterclasses delivered by Purdue faculty
- Gain hands-on experience managing your budget in paid marketing campaigns via Stukent Digital Marketing Simulation
Post Graduate Digital Marketing Advantage
Learn the essential components of digital marketing, including website creation, digital and behavioral landscapes, SEO, SEM, social media, mobile marketing, content strategy, and paid campaigns.
Partnering with Purdue University
- Certificate from Simplilearn in collaboration with Purdue University
- Become eligible to be part of the Purdue University Alumni Association
- Master Classes delivered by Purdue faculty
In collaboration with Meta
- Master sessions by Meta
- Free Meta Digital Marketing Associate Blueprint voucher worth $99
- Learn foundational advertising concepts on Facebook, Instagram, and Messenger
Digital Marketing Course Details
Explore various aspects of digital marketing like website creation, behavioral marketing, SEO, SEM, social media, mobile marketing, content strategy, analytics, and paid campaigns. This program also offers a range of electives, such as blogging, affiliate marketing, B2B marketing, and more.
Learning Path
Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.
- Gain a foundational understanding of website creation and build a functional website from scratch.
- Understand the process of creating a website with WordPress, including design, content, and plugin integration.
- Learn to effectively select, install, and use plugins to enhance website features.
- Develop skills to test, optimize, and launch functional WordPress websites.
- Understand the core concepts and differences between digital marketing and traditional marketing strategies.
- Compare the traditional 4Ps with the updated marketing framework and explore the 5Ps of modern strategies.
- Analyze the transformative role of technology in reshaping digital marketing landscapes and consumer behaviours.
- Explore the significance of influencer marketing, video ads, voice search, and visual content in modern marketing strategies.
- Differentiate between UI (user interface) and UX (user experience) and learn their importance in crafting effective digital marketing campaigns.
- Grasp the fundamentals of behaviour analytics and its significance in modern marketing strategies.
- Understand why behaviour marketing is crucial in effectively targeting and engaging audiences.
- Explore various types of behaviour marketing and how they function to leverage user actions for marketing purposes.
- Learn to utilize diverse data sources for profiling users based on their behaviours and preferences.
- Discover the benefits and advantages of behaviour marketing in creating tailored and effective marketing campaigns.
- Master the fundamentals of SEO, covering on-page, off-page, and technical aspects to enhance website visibility.
- Understand Google's focus on user experience and accordingly leverage content, multimedia, and link-building strategies.
- Learn to optimize content for voice search, conduct SEO audits, and use specialized tools like Yoast, Ahrefs, Semrush, Moz, and Google Trends.
- Ecommerce and conversion optimization: Apply SEO strategies tailored for ecommerce to increase sales and effectively boost website conversion rates.
- Future-ready SEO: Explore the evolving landscape of SEO, staying abreast of updates, algorithms, and future trends shaping the industry.
- Master the core concepts of PPC, bidding strategies, ad positioning, and algorithm insights for effective Google Ads management.
- Develop skills in keyword research, ad extension utilization, and crafting compelling ad copies to maximize ad strength and ROI.
- Learn to leverage demographics, interests, locations, and dynamic keyword insertion to target and engage the right customers precisely.
- Explore advanced tactics like remarketing, RLSA in Google Analytics, and campaign integration for diverse ad types to enhance campaign performance.
- Gain insights into the future of Google Ads, including performance max, smart campaigns, mobile app install ads, and feed optimization to stay ahead in the evolving landscape.
- Grasp the fundamentals of digital marketing and the specific landscape of social media platforms.
- Learn techniques to manage and cultivate brand identity and reputation across diverse social media channels.
- Develop comprehensive SMM strategies leveraging appropriate channels and tools like Tweetdeck, Canva, Meta Business Suite, Facebook Page Plugin, LinkedIn Ads, Facebook Ads Manager, Facebook Creative Hub, Powtoon, LinkedIn Business Page, YouTube Ads, and Facebook Business Page.
- Understand key metrics to measure and analyze the success of social media campaigns.
- Grasp the fundamental strategies for successful email marketing campaigns.
- Learn five potent email marketing strategies aimed at achieving substantial business growth.
- Gain hands-on experience in creating and managing campaigns using Mailchimp, GetResponse, and Zoho, including template creation, lead segmentation, and automation.
- Understand various lead types and effective lead-generation tactics for building targeted email lists.
- Master using automation features, including drip campaigns and A/B testing, to optimize email marketing campaigns efficiently.
- Understand the core principles and strategies driving effective mobile marketing campaigns.
- Learn fundamental methods and best practices for monetizing mobile applications.
- Gain insights into marketing on various platforms such as Google, Facebook, Twitter, and YouTube.
- Understand how to leverage app store optimization (ASO) and search engine optimization (SEO) techniques to enhance app visibility and ranking.
- Learn to effectively utilize burst campaigns and Google Ads to boost app installs and increase app visibility.
- Gain hands-on experience with tools like AppTweak, HubSpot, ASO desk, and Google Ads for effective mobile marketing and app promotion strategies.
- Understand content marketing's pivotal role in digital marketing strategies and its impact on audience engagement.
- Learn to optimize B2B and B2C content for diverse channels and audiences effectively.
- Explore how content enhances the performance of paid advertising campaigns.
- Master content structuring models like HubSpot's topic cluster for organized and engaging content.
- Understand and apply best practices for mobile ad content sizes to achieve better results and engagement.
- Understand the role and benefits of paid campaigns in business growth and brand building.
- Learn the fundamentals of CRO, setting targets, and tracking conversion rates for effective campaign optimization.
- Master the principles of a good landing page, focusing on readability, hierarchy, and interactive media for better engagement.
- Explore persuasion principles like scarcity, cognitive dissonance, and reciprocity for effective campaign strategies.
- Gain practical knowledge in setting up dynamic ads, budget allocation, and competitor analysis for campaign creation and tracking.
- Differentiate between key performance indicators (KPIs) and metrics, focusing on paid, owned, and earned media metrics.
- Learn the distinctions between reach and impressions, aiming for a 1:1 ratio, and understand engagement and conversion rates.
- Differentiate bounce rate from exit rate and utilize Google Analytics to analyze the customer journey, particularly in an ecommerce marketing funnel.
- Gain proficiency in calculating return on investment (ROI) for various marketing campaigns to assess their effectiveness.
- Use tools like Similarweb, Google Analytics (GA4), and YouTube Insights (YT Studio) for comprehensive analytics and insights gathering.
- Understand how AI integrates with digital marketing strategies to enhance performance and efficiency.
- Explore the role of AI, like Google Lens, in improving visual search capabilities and user experience.
- Learn how AI-powered predictive analytics creates personalized micro-campaigns for individual customers, optimizing marketing strategies.
- Explore AI's role in chatbots, targeted ads, speech recognition, and image recognition, enhancing user interactions and campaign effectiveness.
You can use the knowledge you've gained in this PG Digital Marketing program in this capstone project. You can choose from 5 capstone projects that will provide you with practical experience. The capstone project, the last in the learning process, will enable you to demonstrate your competence to potential employers.
Electives:
Gain practical expertise in digital marketing by actively running live campaigns on your own via the Stukent Digital Marketing Simternship. Run PPC ads, conduct strategic keyword research, own audience targeting and segmentation, assess key performance indicators (KPIs), optimize landing pages, manage budgets, and more within this immersive simulation. Additionally, upon completion, you'll earn a valuable Digital Marketing Simternship certificate from Stukent.
Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.
Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.
Learn the basics of affiliate marketing and how to use it to promote your business effectively.
Learn how to create and maintain a blog for promotion and user interaction in this course.
Learn the basics of the ecommerce listing process. Learn how to promote your product and provide after-sales support.
Learn the basics of B2B marketing and various marketing techniques to increase your reach to B2B audiences.
Explore cutting-edge Digital Strategies in Sales and Marketing, integrating Generative AI (GenAI) to revolutionize traditional approaches. From AI-powered marketing strategies to predictive analytics and CRM enhancements, this course offers hands-on experiences and insights into leveraging AI for optimized sales, marketing plans, and customer relationship management. Navigate future trends and ethical considerations while delving into real-world case studies for actionable takeaways.
13+ Skills Covered
- Website Creation
- Behavioral Marketing
- Keyword Research
- Search Engine Optimization
- Search Engine Marketing
- Campaign Management
44+ Tools Covered
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Case Studies and Projects
- Project 1
Stukent Digital Marketing Simternship
[Simulation] Gain hands-on experience in ad management by overseeing a $125,000+ budget across search, display, and shopping ad campaigns.
- Project 2
Unveil Adidas New Product
Adidas is a German multinational corporation designing sportswear, shoes, and accessories. Aid in product launches and expanding reach to target audience.
- Project 3
Grand Savings Bank DM Strategy
GBS is a full-service community bank. Boost visibility, search engines ranking, expand customer base with diverse financial products and services.
- Project 4
Increase customer reach
ContractWorks, a contract management software with secure storage and on-the-fly search. Despite superior technology, they struggle to expand customer reach.
- Project 5
Reach out to new customers
Toast, a high-end fashion retailer seeking assistance in reaching new customers, driving revenue, and maintaining brand guidelines and style amidst seasonal trends.
- Project 6
Engage with Youth with SkullCandy
Skullcandy, a global brand revolutionizing audio, making high fidelity affordable and stylish. Engage with their youthful and adventurous consumer base.
Disclaimer - The projects have been built leveraging real publicly available datasets from organizations.
Program Advisors and Trainers
Program Advisors
Jinsuh Lee
Clinical Assistant Professor of Management, Purdue UniversityJinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics
Program Trainers
Amarpal Khanuja
4+ Yrs in Digital MarketingPerformance Marketing | Google Ads | Meta Ads
Jayant Nandan
20 years of experienceDigital Marketing Trainer
Mahboob Ali
19+ Yrs Exp in MarketingBrand Management | Creative Strategy | MarCom
CM Manjunath
6+ yrs in Digital MarketingSEO, Web Analytics, SEM, Content Marketing
Sachin Sehgal
8+ years of experienceDigital Marketing Instructor
Pranav Parekh
11+ yrs exp in MarketingDigital Marketing Trainer
Mayank Dwivedi
15+ Yrs Exp in MarketingDigital Marketing Trainer | Consultant
Career Support
Simplilearn Career Assistance
Simplilearn’s Career Assist program, offered in partnership with Talent Inc, is a service that helps you to be career-ready for the workforce and land your dream job in U.S. markets.
One-on-one Interview Service by TopInterview
Get a Resume Makeover from TopResume
Reach numerous employers with ResumeRabbit
30-day premium subscription to career.io
Become a Digital Marketer
Worldwide digital ad spending will reach USD 614.73 billion in 2020 as projected by eMarketer.
50000+Expected new jobs in Digital Marketing
44%Companies prioritizing a digital-first approach
52%Growth in Social Media and Digital Marketing jobs
Hiring Companies
Batch Profile
This Digital Marketing Program caters to professionals from a variety of industries; the diversity of our students adds richness to class discussions and interactions.
- The class consists of learners from excellent organizations and diverse industriesIndustryInformation Technology - 37%BFSI - 19%Consulting - 12%Others - 32%Companies
Testimonial
Completing the Digital Marketing Certification transformed my career. I earned a 40% salary hike at my previous company, and later moved to Bangalore for a role at GreenHonchos with an additional 30% raise. Now, I’m pursuing the Business Analytics course from IIT Roorkee to enhance my strategic skills. As an avid reader and cyclist, I’m passionate about continuous learning and always recommend platforms like Simplilearn to stay ahead in today’s competitive landscape.
Karthik Srinivas
Performance Marketing managerWhat other learners are saying
Admission Details
Application Process
The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Submit Application
Tell us a bit about yourself and why you want to do this program
Reserve Your Seat
An admission panel will shortlist candidates based on their application
Start Learning
Selected candidates can begin learning once the cohort commences
Eligibility Criteria
For admission to this PGP in Digital Marketing, candidates should have:
Admission Fee & Financing
The admission fee for this Digital Marketing Program is $3,000
Financing Options
We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.
Total Program Fee
$3,000
Pay In Installments, as low as
$300/month
You can pay monthly installments for Post Graduate Programs using Splitit or Klarna payment option with low APR and no hidden fees.
Apply Now
Program Benefits
- Receive a joint Purdue-Simplilearn certification
- Become eligible for Purdue University Alumni Association
- Masterclasses delivered by Purdue faculty
- Leverage ChatGPT and other Generative AI tools
- Complete this certification program while you work
Program Cohorts
Next Cohort
Digital Marketing Course FAQs
What does a digital marketing professional do?
A digital marketing professional is responsible for leading digital marketing campaigns to promote brands and improve visibility across various online channels. To get more in-depth:
- They plan and execute marketing strategies on behalf of the brand.
- They keep tabs on performance metrics to ensure they meet business goals and further optimize them for better results
- They play an important role in analyzing how a customer engages with the brand on multiple digital touchpoints and how the experience can be made better
Completing a digital marketing course will prepare you with the skills needed to be able to take on such tasks.
What are the benefits of this online digital marketing certificate course?
This digital marketing certificate course helps professionals build their skills in all field components. Some of the course benefits include:
- Attending live classes and sessions from industry experts and exploring self-paced content
- Working on essential functions like social media, website creation, SEO, SEM, email marketing, content strategy, and more
- Learning to better manage paid marketing budgets via Stukent Digital Marketing Simulations
- Developing digital marketing techniques through real-world case studies from brands like Adidas, Nike, and KFC
- Earning a program certificate from Purdue University Online and Simplilearn
Who can apply for this online Digital Marketing Certification Course?
Anyone who wants to learn digital marketing or is interested in developing digital marketing skills can apply for this digital marketing course. Most participants include those aspiring to become:
Content managers
Marketing managers
Influencers
Project managers
Sales associates
Entrepreneurs
Business graduates
SEO & Digital marketing specialists
AnalystsWhat is a digital marketing manager’s expected salary?
The global digital marketing industry is expected to be valued at $786.2 billion by 2026 thanks to increasing digital adoption, and accessibility to digital content. Professionals looking to make a break in digital marketing will find lucrative opportunities with the right experience and after completing a digital marketing course. Here’s a glimpse of the average annual salaries of digital marketing managers can earn:
The digital marketing industry is expected to see a CAGR of around 11.1% from 2024-2030. This makes it an ideal industry for those looking to make a career in it. Completing a digital marketing course can open up a range of opportunities to explore. Some of these career paths include:
- Digital marketing manager
- Marketing specialist
- SEO analyst
- Social media specialist
- Content marketing manager
- Performance marketing manager
Who are the instructors for this online digital marketing course, and how are they selected?
The instructors for this digital marketing course are industry professionals with real-world experience in core concepts like SEO, SEM, social media marketing, content strategy, AI automation, and more. Their expertise, teaching ability, previous track record, and certifications make them stand out as viable candidates to teach this program. In addition to their field expertise, Simplilearn also conducts a rigorous vetting process that includes screening profiles, past alumni ratings, and more to ensure you get the best learning experience possible.
Are there any other online courses Simplilearn offers under Digital Marketing?
If your aim is to upskill in digital marketing, Simplilearn offers plenty of options, from advanced training programs to specialized courses. These choices allow you to learn entirely new concepts or just brush up your skills in certain segments allowing you to gain the edge in the competitive industry. Other digital marketing courses that we offer are:
- Acknowledgement
- PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.