Digital Marketing Course in Thane

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Application closes on
27 Dec, 2024
Program duration
8 Months
Learning Format
Live, Online, Interactive

Why Join this Program

Purdue’s Global Advantage
Leading Digital Marketing Course from Purdue University(7th Most Innovative University in US)

Leading Digital Marketing Course from Purdue University(7th Most Innovative University in US)
Applied Learning
Learn via DM Simulation, 35+ Tools, Harvard case studies and Capstone Projects
Official Partner: Meta
Master sessions by Meta Blueprint trainers; Meta Exam Voucher worth $99
ChatGPT | Generative AI tools
Leverage ChatGPT and other Generative AI tools(Blue Willow, Stable Diffusion, Well Said Labs)

Talk to our advisor

Corporate Training

Enterprise training for teams

Fast-track Your Career

After completing the course, Simplilearn learners have made successful career transitions, boosted career growth, and got salary hikes.

Program Impact

Maximum Salary Hike

300%

Open Jobs in the Market

50,000+

Industry Average Salary

₹ 7.25 L

Our Alumni In Top Companies

Digital Marketing Course in Thane Overview

Get a hands-on Live Interactive Learning experience with this Digital Marketing Course in Thane. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills.

Key Features

Joint Purdue-Simplilearn Digital Marketer Certificate
Become eligible to be part of the Purdue University Alumni Association
Masterclasses delivered by Purdue faculty
Gain hands-on experience managing your budget in paid marketing campaigns via Stukent Digital Marketing Simulation
Build your website & learn real-world hands-on digital marketing techniques
Master sessions by Meta Blueprint trainer
6-credit transfer for the Purdue Online MS in Communication program
Meta Certified Digital Marketing Associate exam voucher worth USD $99
5 Capstone problem statements and 15+ course-end projects
10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
Learn via Harvard Business Publishing case studies
35+ digital marketing tools
Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs)
Course aligned with Hootsuite and SE Ranking certification
Learn using Meta Business Coach Chatbot
Live classes delivered by Industry Experts along with self-paced content
Simplilearn's JobAssist helps you get noticed by top hiring companies

Digital Marketing Course in Thane Advantage

Learn the essential components of digital marketing, including website creation, digital and behavioral landscapes, SEO, SEM, social media, mobile marketing, content strategy, and paid campaigns.

Purdue Certificate
Partnering with Purdue University
- Certificate from Simplilearn in collaboration with Purdue University
- Become eligible to be part of the Purdue University Alumni Association
- Master Classes delivered by Purdue faculty
In collaboration with Meta
In collaboration with Meta
- Master sessions by Meta
- Free Meta Digital Marketing Associate Blueprint voucher worth $99
- Learn foundational advertising concepts on Facebook, Instagram, and Messenger

Digital Marketing Course in Thane Details

Explore various aspects of digital marketing like website creation, behavioral marketing, SEO, SEM, social media, mobile marketing, content strategy, analytics, and paid campaigns. This program also offers a range of electives, such as blogging, affiliate marketing, B2B marketing, and more.

Learning Path

Induction Session for Purdue Digital Marketing
Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.
PG DM - Website Creation: First Step in Your Digital Marketing Journey
- Gain a foundational understanding of website creation and build a functional website from scratch.
- Understand the process of creating a website with WordPress, including design, content, and plugin integration.
- Learn to effectively select, install, and use plugins to enhance website features.
- Develop skills to test, optimize, and launch functional WordPress websites.
Preview
PG DM - Digital Marketing Landscape
- Understand the core concepts and differences between digital marketing and traditional marketing strategies.
- Compare the traditional 4Ps with the updated marketing framework and explore the 5Ps of modern strategies.
- Analyze the transformative role of technology in reshaping digital marketing landscapes and consumer behaviours.
- Explore the significance of influencer marketing, video ads, voice search, and visual content in modern marketing strategies.
- Differentiate between UI (user interface) and UX (user experience) and learn their importance in crafting effective digital marketing campaigns.
Preview
PG DM - Behavioral Marketing
- Grasp the fundamentals of behaviour analytics and its significance in modern marketing strategies.
- Understand why behaviour marketing is crucial in effectively targeting and engaging audiences.
- Explore various types of behaviour marketing and how they function to leverage user actions for marketing purposes.
- Learn to utilize diverse data sources for profiling users based on their behaviours and preferences.
- Discover the benefits and advantages of behaviour marketing in creating tailored and effective marketing campaigns.
Preview
PG DM - Search Engine Optimization (SEO)
- Master the fundamentals of SEO, covering on-page, off-page, and technical aspects to enhance website visibility.
- Understand Google's focus on user experience and accordingly leverage content, multimedia, and link-building strategies.
- Learn to optimize content for voice search, conduct SEO audits, and use specialized tools like Yoast, Ahrefs, Semrush, Moz, and Google Trends.
- Ecommerce and conversion optimization: Apply SEO strategies tailored for ecommerce to increase sales and effectively boost website conversion rates.
- Future-ready SEO: Explore the evolving landscape of SEO, staying abreast of updates, algorithms, and future trends shaping the industry.
Preview
PG DM - Search Engine Marketing (SEM)
- Master the core concepts of PPC, bidding strategies, ad positioning, and algorithm insights for effective Google Ads management.
- Develop skills in keyword research, ad extension utilization, and crafting compelling ad copies to maximize ad strength and ROI.
- Learn to leverage demographics, interests, locations, and dynamic keyword insertion to target and engage the right customers precisely.
- Explore advanced tactics like remarketing, RLSA in Google Analytics, and campaign integration for diverse ad types to enhance campaign performance.
- Gain insights into the future of Google Ads, including performance max, smart campaigns, mobile app install ads, and feed optimization to stay ahead in the evolving landscape.
Preview
PG DM - Social Media Marketing (SMM)
- Grasp the fundamentals of digital marketing and the specific landscape of social media platforms.
- Learn techniques to manage and cultivate brand identity and reputation across diverse social media channels.
- Develop comprehensive SMM strategies leveraging appropriate channels and tools like Tweetdeck, Canva, Meta Business Suite, Facebook Page Plugin, LinkedIn Ads, Facebook Ads Manager, Facebook Creative Hub, Powtoon, LinkedIn Business Page, YouTube Ads, and Facebook Business Page.
- Understand key metrics to measure and analyze the success of social media campaigns.
Preview
PG DM - Email Marketing
- Grasp the fundamental strategies for successful email marketing campaigns.
- Learn five potent email marketing strategies aimed at achieving substantial business growth.
- Gain hands-on experience in creating and managing campaigns using Mailchimp, GetResponse, and Zoho, including template creation, lead segmentation, and automation.
- Understand various lead types and effective lead-generation tactics for building targeted email lists.
- Master using automation features, including drip campaigns and A/B testing, to optimize email marketing campaigns efficiently.
Preview
PG DM - Mobile Marketing
- Understand the core principles and strategies driving effective mobile marketing campaigns.
- Learn fundamental methods and best practices for monetizing mobile applications.
- Gain insights into marketing on various platforms such as Google, Facebook, Twitter, and YouTube.
- Understand how to leverage app store optimization (ASO) and search engine optimization (SEO) techniques to enhance app visibility and ranking.
- Learn to effectively utilize burst campaigns and Google Ads to boost app installs and increase app visibility.
- Gain hands-on experience with tools like AppTweak, HubSpot, ASO desk, and Google Ads for effective mobile marketing and app promotion strategies.
Preview
PG DM - Content Strategy
- Understand content marketing's pivotal role in digital marketing strategies and its impact on audience engagement.
- Learn to optimize B2B and B2C content for diverse channels and audiences effectively.
- Explore how content enhances the performance of paid advertising campaigns.
- Master content structuring models like HubSpot's topic cluster for organized and engaging content.
- Understand and apply best practices for mobile ad content sizes to achieve better results and engagement.
Preview
PG DM - Strategies for Paid Campaigns
- Understand the role and benefits of paid campaigns in business growth and brand building.
- Learn the fundamentals of CRO, setting targets, and tracking conversion rates for effective campaign optimization.
- Master the principles of a good landing page, focusing on readability, hierarchy, and interactive media for better engagement.
- Explore persuasion principles like scarcity, cognitive dissonance, and reciprocity for effective campaign strategies.
- Gain practical knowledge in setting up dynamic ads, budget allocation, and competitor analysis for campaign creation and tracking.
Preview
PG DM - Analytics, ROI & Evaluation
- Differentiate between key performance indicators (KPIs) and metrics, focusing on paid, owned, and earned media metrics.
- Learn the distinctions between reach and impressions, aiming for a 1:1 ratio, and understand engagement and conversion rates.
- Differentiate bounce rate from exit rate and utilize Google Analytics to analyze the customer journey, particularly in an ecommerce marketing funnel.
- Gain proficiency in calculating return on investment (ROI) for various marketing campaigns to assess their effectiveness.
- Use tools like Similarweb, Google Analytics (GA4), and YouTube Insights (YT Studio) for comprehensive analytics and insights gathering.
Preview
PG DM - AI, Automation & Emerging Technology
- Understand how AI integrates with digital marketing strategies to enhance performance and efficiency.
- Explore the role of AI, like Google Lens, in improving visual search capabilities and user experience.
- Learn how AI-powered predictive analytics creates personalized micro-campaigns for individual customers, optimizing marketing strategies.
- Explore AI's role in chatbots, targeted ads, speech recognition, and image recognition, enhancing user interactions and campaign effectiveness.
Preview
PG DM - Digital Marketing Capstone
You can use the knowledge you've gained in this PG Digital Marketing program in this capstone project. You can choose from 5 capstone projects that will provide you with practical experience. The capstone project, the last in the learning process, will enable you to demonstrate your competence to potential employers.

Electives:

Stukent Digital Marketing Simternship
Gain practical expertise in digital marketing by actively running live campaigns on your own via the Stukent Digital Marketing Simternship. Run PPC ads, conduct strategic keyword research, own audience targeting and segmentation, assess key performance indicators (KPIs), optimize landing pages, manage budgets, and more within this immersive simulation. Additionally, upon completion, you'll earn a valuable Digital Marketing Simternship certificate from Stukent.
Digital Marketing Meta Master Session
Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.
Purdue Digital Marketing Master Class
Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.
Affiliate Marketing
Learn the basics of affiliate marketing and how to use it to promote your business effectively.
Blogging
Learn how to create and maintain a blog for promotion and user interaction in this course.
Ecommerce Listing
Learn the basics of the ecommerce listing process. Learn how to promote your product and provide after-sales support.
B2B Marketing
Learn the basics of B2B marketing and various marketing techniques to increase your reach to B2B audiences.
PGDM: Generative AI in Sales and Marketing
Explore cutting-edge Digital Strategies in Sales and Marketing, integrating Generative AI (GenAI) to revolutionize traditional approaches. From AI-powered marketing strategies to predictive analytics and CRM enhancements, this course offers hands-on experiences and insights into leveraging AI for optimized sales, marketing plans, and customer relationship management. Navigate future trends and ethical considerations while delving into real-world case studies for actionable takeaways.

Programme Syllabus

13+ Skills Covered

Website Creation
Behavioral Marketing
Keyword Research
Search Engine Optimization
Search Engine Marketing
Campaign Management
Social Media Marketing
Mobile Marketing
Content Marketing
Content Strategy
Strategies for Paid Campaigns
Analytics ROI and Evaluation
AI Automation and Emerging Technology

44+ Tools Covered

Case Studies and Projects

Project 1
Stukent Digital Marketing Simternship
[Simulation] Gain hands-on experience in ad management by overseeing a $125,000+ budget across search, display, and shopping ad campaigns.
Project 2
Unveil Adidas New Product
Adidas is a German multinational corporation designing sportswear, shoes, and accessories. Aid in product launches and expanding reach to target audience.
Project 3
Grand Savings Bank DM Strategy
GBS is a full-service community bank. Boost visibility, search engines ranking, expand customer base with diverse financial products and services.
Project 4
Increase customer reach
ContractWorks, a contract management software with secure storage and on-the-fly search. Despite superior technology, they struggle to expand customer reach.
Project 5
Reach out to new customers
Toast, a high-end fashion retailer seeking assistance in reaching new customers, driving revenue, and maintaining brand guidelines and style amidst seasonal trends.
Project 6
Engage with Youth with SkullCandy
Skullcandy, a global brand revolutionizing audio, making high fidelity affordable and stylish. Engage with their youthful and adventurous consumer base.

Disclaimer - The projects have been built leveraging real publicly available datasets from organizations.

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Program Advisors and Trainers

Program Advisors

Jinsuh Lee
Clinical Assistant Professor of Management, Purdue University
Jinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics

Program Trainers

Amarpal Khanuja
4+ Yrs in Digital Marketing
Performance Marketing | Google Ads | Meta Ads
Jayant Nandan
20 years of experience
Digital Marketing Trainer
Mahboob Ali
19+ Yrs Exp in Marketing
Brand Management | Creative Strategy | MarCom
CM Manjunath
6+ yrs in Digital Marketing
SEO, Web Analytics, SEM, Content Marketing
Sachin Sehgal
8+ years of experience
Digital Marketing Instructor
Pranav Parekh
11+ yrs exp in Marketing
Digital Marketing Trainer
Mayank Dwivedi
15+ Yrs Exp in Marketing
Digital Marketing Trainer | Consultant

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Career Growth Stories

Ananth Annaswamy
This course helped me understand the current digital marketing practices in a management position, which were impossible for me to know otherwise. I am confident that everything I learned here will help me grow professionally and run my startup and blog successfully.
Marketing Director
Entrepreneur

Rahul Saha
Sales Trainee
(Kansai Nerolac)
Marketing Lead
(B3NET)
Syamala Ashok
Teacher
(Army Public School)
Co-Founder
(Transform Automation India Pvt. Ltd)
Japneet Singh
Performance Media Supervisor
(Grain Group)
Paid Media Strategist
(Thryv)
Preeti Desai
Dean of Studies
(InCHES Healthcare)
Vice President
(InCHES Healthcare)
Ramneek Sharma
Lead UI Designer
(IndiQus Technologies)
Senior Account Director
(Avian WE)
Ananth Annaswamy
Global Marketing Director
(Philips Health Systems)
Co-founder
(Self Employed)
Girish Pai
Founder and Growth Marketer
(Combyn)
Founder and CEO
(GrowthFalcons)
Shah Alif Ahmed
Intern
(Vantage Circle)
Lead - Content Marketing
(Vantage Circle)
Madhvi Mishra
Professor
(Global Academy of Technology)
Social Media Executive
(Econz Digital)
Yogesh Kasabe
Jr Digital Marketing Executive
(Treelogitech)
Performance Marketing Manager
(Hexanovate)
Thanmai
Process Executive
(MARS Telecom Systems Pvt. Ltd.)
Adobe Expreience Manager
(EY)
Immanuel Dayal Walker
Regional Business Leader
(DuPont)
GOT NEW PROJECTS
(DuPont)
Hemangi Patgiri
Manager
(Royal Content Research Services)
Administrative Manager
(Royal Content Research Services)
Eshan Gambhir
Digital Marketing Manager
(SuperBottoms)
Group Head
(Starcom Media)
Raj Patel
Fresher
(Fresher)
Paid Search Specialist
(Position²)
Adithya Kollipara
Business Operations Manager
(LetsVenture)
Senior Marketing Manager
(Qualitas Technologies Pvt. Ltd.)
Nainika Kaith
Business Development Supervisor
(TRICITY INFRA)
PPC Associate
(Growth Natives)
Irfan Dar
Owner
(Chef and Spice)
Digital Marketing Specialist
(Freelancer)
Deep shikha
Fresher
(Fresher)
Digital Marketing Intern
(Testbook)
Ruksana Afsha
Computer Faculty
(JSS Institution)
GOT NEW PROJECTS
(JSS Institution)
Ashish Kumar Biswas
Assistant Professor
(SVKM's (NMIMS))
Assistant Professor
(SVKM's (NMIMS))
Dulal Deb
Senior UX Designer
(Accenture)
UX Designer
(A.P. Moller)
Karthik Srinivas
Performance Marketing Executive
(Quartrdesign)
AM Client Services
(GreenHonchos)

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Career Support

Simplilearn JobAssist Program

Simplilearn Job Assist program is an India Specific Offering in partnership with IIMJobs.The Program offers extended support to certified learners to land their dream jobs.

IIMJobs Pro-Membership of 6 months for free

Resume building assistance to create a powerful resume

Spotlight on IIMJobs for highlighting your profile to recruiters

Become a Digital Marketer

Indian digital ad spend will reach INR 58,550 Crore in 2020 as projected by Dentsu Aegis Network report.

50000+

Expected new jobs in Digital Marketing

Source: Indeed

44%

Companies prioritizing a digital-first approach

Source: Forbes

52%

Growth in Social Media and Digital Marketing jobs

Source: LinkedIn

Hiring Companies

Batch Profile

This Digital Marketing Program caters to professionals from a variety of industries; the diversity of our students adds richness to class discussions and interactions.

Industry
The class consists of learners from excellent organizations and diverse industries
Industry
Information Technology - 37%BFSI - 19%Consulting - 12%Others - 32%
Companies

Testimonial

Completing the Digital Marketing Certification transformed my career. I earned a 40% salary hike at my previous company, and later moved to Bangalore for a role at GreenHonchos with an additional 30% raise. Now, I’m pursuing the Business Analytics course from IIT Roorkee to enhance my strategic skills. As an avid reader and cyclist, I’m passionate about continuous learning and always recommend platforms like Simplilearn to stay ahead in today’s competitive landscape.

Karthik Srinivas

Performance Marketing manager

What other learners are saying

Admission Details

Application Process

The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.

STEP 1

Submit Application

Tell us a bit about yourself and why you want to do this program

STEP 2

Reserve Your Seat

An admission panel will shortlist candidates based on their application

STEP 3

Start Learning

Selected candidates can begin learning once the cohort commences

Eligibility Criteria

For admission to this PGP in Digital Marketing, candidates should have:

At least 2 years of experience preferred

A bachelor's degree in any discipline

Marketing or non-marketing background

Admission Fee & Financing

The admission fee for this Digital Marketing Program is ₹ 1,01,999 (Incl. taxes)

Financing Options

We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.

Total Program Fee

₹ 1,01,999

Pay In Installments, as low as

₹ 4,567/month

We have partnered with the following financing companies to provide competitive finance options at as low as 0% interest rates with no hidden cost.

Admission Closes On : 27^th December

Apply Now

Program Benefits

Receive a joint Purdue-Simplilearn certification
Become eligible for Purdue University Alumni Association
Masterclasses delivered by Purdue faculty
Leverage ChatGPT and other Generative AI tools
Complete this certification program while you work

Program Cohorts

Next Cohort

PG DM FEB 2025 Cohort 1
- Date
  Time
  Batch Type
- Program Induction
  9 Jan, 2025
  19:00 IST
- Regular Classes
  22 Feb, 2025 - 12 Oct, 2025
  19:00 - 22:00 IST
  WeekendSaSu
- Apply Now

Got questions regarding upcoming cohort dates?

Talk To An Admission Counselor

Digital Marketing Course in Thane FAQs

What is Digital Marketing?
From a birds-eye view, digital marketing is an online marketing methodology that operates on meaningful insights from consumer behavior. While traditional marketing is all about branding and impressions, a digital marketing strategy focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!

Businesses in all domains easily market their products and services digitally on a global scale.
Due to the proliferation of online devices and access to digital media, there has been a phenomenal spike in demand for digital marketing professionals across business verticals and sectors in all fields of marketing. This online digital marketing course covers the fundamentals of digital marketing, providing a solid foundation in the field.
What does a digital marketing professional do?
The most important responsibility of a digital marketing expert is to plan and manage digital marketing campaigns that promote a firm’s products, brands, and services. They monitor various performance metrics and assess them against goals. They also evaluate end-to-end customer experience across multiple channels and touchpoints. Our digital marketing training program will help you become capable of handling these responsibilities in any organization. This program is designed to equip participants with essential digital marketing skills needed for these roles.
What will be the career path after completing the digital marketing course?
Completing digital marketing courses prepares participants for various digital marketing jobs, including (but not limited to) marketing specialists, SEO analysts, social media strategists, content marketing managers, and PPC specialists.
Will any preparation material be provided as part of this digital marketing course to help me get started?
You will get access to a preparatory course once you pay the first installment of the program fee. You must complete these self-learning, video-based courses before taking the first class.

Acknowledgement
PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.