Best Free Digital Marketing Courses to Master

The Rise of Digital Marketing in The Business World

The Digital Marketing Institute defines Digital Marketing as using digital channels to advertise or market products and services to selected consumers and businesses. Digital marketing emerged in the early 1990s, when Archie, the first search engine, and SEO were introduced. Clickable web ad banners, the predecessors of modern online advertising, first appeared in 1994. 

The late 1990s witnessed search engines such as Google and Yahoo. In the 2000s, social media platforms such as LinkedIn, Myspace, and Facebook emerged, and mobile text message marketing became trendy. Increased sales were brought about by the smartphone era, with Amazon topping $10 billion in e-commerce sales. At present, digital marketing is more than a $200 billion business driven by Google AdWords, illustrating the dramatic path from the 1990s to a future characterized by constant development and innovation.

10 Best Free Digital Marketing Courses

Here is a list of the 10 best free online digital marketing courses, useful for both beginners and experienced professionals.

1. Introduction to Affiliate Marketing for Beginners

It is an affiliate marketing course by Simplilearn covering affiliate marketing concepts right from the basics.  

Details at a Glance:

• Mode of Learning: Expert-led Online 
• Course Level: Beginner
• Course Format: Video 
• Course Duration: 2 Hours of self-paced lessons
• Certificate Availability: Awarded on course completion
• Access Duration to Free Course: 90 Days of Access
• Price: Free
• Prerequisites: None
• Ideal for: Entrepreneurs, Affiliate Marketers, Digital Marketers 

What Does the Course Teach?

• Affiliate Marketing Strategy
• Affiliate Marketing Tools
• Email Marketing Techniques

This course provides comprehensive knowledge on affiliate marketing strategies, tools, and practical insights, ensuring effective marketing practices and tools are effectively utilized.

2. Introduction to Digital Marketing Fundamentals Course

It is a digital marketing course with a certificate from Simplilearn. You will learn about social media, SEO, and other topics. This online digital marketing course provides essential information for thriving in the digital world.

Details at a Glance: 

• Mode of Learning: Expert-led Online 
• Course Level: Beginner
• Course Format: Video 
• Course Duration: 2 Hours of self-paced lessons
• Certificate Availability: Awarded on course completion
• Access Duration to Free Course: 90 Days of Access
• Price: Free
• Prerequisites: None
• Ideal for:  Digital Marketers, Sales Professionals, Entrepreneurs, and Business Owners.

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What Does the Course Teach?

• Digital Marketing
• History of Digital Marketing
• Digital Growth
• Basic Digital Marketing concepts
• SEO

3. YouTube and Video Marketing

It is a YouTube and Video Marketing training course by Simplilearn. You will learn how to use YouTube marketing to enhance video views by utilizing YouTube SEO, recommendations, YouTube Ads, and YouTube Live.

Details at a Glance: 

• Mode of Learning: Expert-led Online 
• Course Level: Beginner
• Course Format: Video 
• Course Duration: 4 Hours of self-paced lessons
• Certificate Availability: Awarded on course completion
• Access Duration to Free Course: 90 Days of Access
• Price: Free
• Prerequisites: None
• Ideal for: Digital Marketers, Sales Professionals, Entrepreneurs, and Business Owners.

What Does the Course Teach?

• Youtube Marketing
• Video Marketing Strategy
• Instagram Marketing
• Social Media Promotions
• Digital Marketing Strategy

4. Basic of SaaS Business Online

This is a SaaS course, along with a certificate from Simplilearn. As a real recognition of the skills you obtained during the SaaS course, this certification improves your job chances and adds credibility to your profile.

Details at a Glance: 

• Mode of Learning: Expert-led Online 
• Course Level: Beginner
• Course Format: Video 
• Course Duration: 2 Hours of self-paced lessons
• Certificate Availability: Awarded on course completion
• Access Duration to Free Course: 90 Days of Access
• Price: Free
• Prerequisites: None
• Ideal for: Entrepreneurs, SaaS Product Managers, SaaS Marketers, and Content Marketers

What Does the Course Teach?

• SaaS business strategy
• SEO tools
• Acquisition
• Lead generation

You will learn about the world of SaaS, meet other students, learn about the fundamentals of a SaaS company, and receive a completion certificate. 

5. Advanced Content Marketing

It is a content marketing course with a certificate from Simplilearn. The course equips individuals with the skills to become skilled content marketers, focusing on basic and advanced concepts, content creation, and repurposing for search engines and audiences.

Details at a Glance: 

• Mode of Learning: Expert-led Online 
• Course Level: Beginner
• Course Format: Video 
• Course Duration: 14 Hours of self-paced lessons
• Certificate Availability: Awarded on course completion
• Access Duration to Free Course: 90 Days of Access
• Price: Free
• Prerequisites: None
• Ideal for Content marketers, Sales Professionals, Entrepreneurs, and Business Owners.

What Does the Course Teach?

• Create marketing content
• Identify prospects
• Develop a content marketing strategy
• Create messaging
• Appropriate content guidelines
• Find industry influencers
• Identify promotional opportunities
• Employ best practices
• Develop appropriate content

6. Facebook Marketing & Advertising Course

This is a Facebook Ads course with a certificate from Simplilearn. You can study Facebook Ads and become an expert Facebook marketer, maximizing both paid and free efforts.

Details at a Glance: 

• Mode of Learning: Expert-led Online 
• Course Level: Beginner
• Course Format: Video 
• Course Duration: 5 Hours of self-paced lessons
• Certificate Availability: Awarded on course completion
• Access Duration to Free Course: 90 Days of Access
• Price: Free
• Prerequisites: None
• Ideal for: 

What Does the Course Teach?

• Facebook Marketing
• Facebook Advertising
• Facebook Targeting
• Facebook Algorithm
• Facebook Privacy and Security

7. Complete Google AdWords Professional

It is a Google Ads course with a Certificate from Simplilearn. The course covers Google Ads fundamentals, advanced concepts, campaign experiments, organic vs sponsored listings, and how to apply the platform to drive business sales.

Details at a Glance: 

• Mode of Learning: Expert-led Online 
• Course Level: Beginner
• Course Format: Video 
• Course Duration: 13 Hours of self-paced lessons
• Certificate Availability: Awarded on course completion
• Access Duration to Free Course: 90 Days of Access
• Price: Free
• Prerequisites: None
• Ideal for: PPC Manager, Digital Marketing Manager

What Does the Course Teach?

• Adwords
• Keywords and match types
• Search ads and ad extensions
• Display Targeting
• Campaign types and settings
• Advertising metrics
• Bidding and bid modifiers
• Quality score

8. Advanced Email Marketing Course

It is an Email Marketing course with a certificate from Simplilearn. This course will teach you how to construct targeted email campaigns, compose captivating subject lines and email copy, establish an email list, and track outcomes.

Details at a Glance: 

• Mode of Learning: Expert-led Online 
• Course Level: Beginner
• Course Format: Video 
• Course Duration: 5 Hours of self-paced lessons
• Certificate Availability: Awarded on course completion
• Access Duration to Free Course: 90 Days of Access
• Price: Free 
• Prerequisites: None
• Ideal for: Email Marketing Manager, Email Marketing Executive

What Does the Course Teach?

• Driving traffic through emails
• Fundamental concepts of email marketing
• Building email lists
• Email campaigns
• Getting email subscribers
• Marketing brands through email
• Email rules and regulations
• Sending mass emails

9. Advanced Mobile Marketing Course

It is a training course to learn Mobile Marketing. The course teaches mobile marketing tactics such as advertising, responsive website design, campaign management, app marketing, mobile marketing analytics, and integrated social media marketing.

Details at a Glance: 

• Mode of Learning: Expert-led Online 
• Course Level: Beginner
• Course Format: Video 
• Course Duration: 8 Hours of self-paced lessons
• Certificate Availability: Awarded on course completion
• Access Duration to Free Course: 90 Days of Access
• Price: Free
• Prerequisites: None
• Ideal for: Marketing professionals, Business owners

What Does the Course Teach?

• Mobile Marketing
• App Marketing
• Mobile advertising
• Social media marketing
• Location-based mobile marketing
• Responsive designs
• Mobile marketing analytics

10. Introduction to SEO Fundamentals Training Course

It is an SEO Online course with a certificate by Simplilearn. This course gives a thorough introduction to key SEO concepts, making it suitable for a wide range of learners looking to improve their digital marketing skills.

Details at a Glance: 

• Mode of Learning: Expert-led Online 
• Course Level: Beginner
• Course Format: Video 
• Course Duration: 2 Hours of self-paced lessons
• Certificate Availability: Awarded on course completion
• Access Duration to Free Course: 90 Days of Access
• Price: Free
• Prerequisites: None
• Ideal for: Digital marketers, Website owners, Content creators, SEO Analyst, SEO Managers

What Does the Course Teach?

• Search engine optimization
• Content marketing
• Web analytics
• Keyword management and research
• URL management

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Significance of Free Resources and Tools to Enhance Your Digital Marketing Learning

Free resources and tools for digital marketing learning are an asset for every learner because:

• Free resources and tools make education accessible to all.
• They foster skill development irrespective of financial barriers.
• They encourage continuous learning in this dynamic field with evolving trends.
• Many free tools provide hands-on experience, allowing learners to experiment with different digital marketing techniques.
• Free resources provide the knowledge for entrepreneurial growth.

FAQs

1. Are there free digital marketing courses that also offer practical exercises or real-world projects?

Yes, there are free digital marketing courses that also offer practical exercises or real-world projects. For example, the free Digital Marketing Course by Simplilearn is ideal for digital marketers, sales professionals, entrepreneurs, and business owners, offering expert-led video lessons. 

2. Is it possible to learn digital marketing for free?

Absolutely! There are a plethora of self-paced, expert-led digital marketing course programs available on the internet for free for you to benefit from.

3. How frequently should I upgrade my digital marketing skills?

Updating skills is important to staying current in the field of digital marketing. The frequency with which you should improve your digital marketing abilities depends on industry changes, technical improvements, and personal and professional objectives.

4. Which free digital marketing course is best?

Advanced Email Marketing Course is the best free Email Marketing course with a certificate from Simplilearn.

5. Can I build a career in digital marketing with free courses?

Free digital marketing online courses can be an excellent method to develop skills and knowledge.