Key Takeaways:

• Bachelor of Marketing is a popular choice due to its high job prospects, providing foundational training for research, advertising, and social media marketing.
• Graduates can pursue roles like Marketing Manager, Market Research Analyst, and Business Development Executive in private and public sectors.
• The program covers essential concepts, including market research, digital advertising, and consumer behavior analysis, ensuring graduates are well-equipped for industry challenges.
• Concentrations like Global Marketing, Social Media Marketing, Business Analytics, Sustainable Marketing, and Consumer Behavior allow specialization in diverse areas, increasing employability.

Bachelor of Marketing is one of the most frequently opted course programs among students owing to the high prospects of jobs in market-related domains. The degree provides strong foundational training required for proficient marketing research, advertising strategies, and social media marketing. It aims to polish the skills of graduates to help them compete for various in-demand roles in private and public settings. 

What is Marketing?

It refers to making the customers or general public aware of the company's facilities, services, or products. It aims to indicate the product's usefulness in their life and sell it to them. Marketing involves understanding the business and customers' needs, meeting their demands, earning their issues, and much more. Marketing also deals with working on the experience of customers and utilizing all the mentioned data for the company's benefit. 

Why Should You Get a Bachelor's in Marketing?

Bachelor of marketing is a four-year course with 120 credits. It involves one semester of internship for practical experience and real insight into the world. The job prospects after the course are high and tend to be rising. Candidates with a Bachelor of Marketing can pursue a career in the below-mentioned domains:

• Advertising
• Marketing Manager
• Promotion
• Market Research Analyst
• Marketing Executive
• Business Development Executive
• Retail or Branch Manager

Concepts Covered in a Marketing Bachelor's Program

A Bachelor of Marketing course program comprises all the relevant concepts required for developing successful marketing strategies. It is focused on research, building relations, and implementing the strategies to have the outcome. Currently, educational institutes offer a BSBA or Bachelor of Science in Business Administration and a BS or Bachelor of Science.

The former deals with conventional areas such as operations management, finance, leadership, and accounting. At the same time, the latter concerns current methods like data collection, market research, and consumer behavior analysis. 

Apart from these, some common topics covered in the Bachelor of Marketing are market research and reporting. Contemporary issues within marketing, management of marketing projects, organization behavior, and digital advertising and marketing. The importance is also given to data and analytics, social media management, search engine optimization, digital advertising, and storytelling. 

Concentrations

Some of the main topics from the future job concentration. Here are some examples with explanations about the same: 

Global Marketing

It is common among candidates interested in international markets. It requires an understanding of global standards for different products and services, economical situations, and legal, cultural, and social presence. The candidates must know the impact of these factors on the company's profits and marketing team. They must develop proper strategies to constantly expand product usage in the global marketplace. 

Social Media Marketing

Social media witnesses very common usage and hence is the biggest potential marketplace for any company. The candidates interested in social media marketing need to use the platform to understand the company's place among users and utilize it to establish and strengthen its position. They can achieve so through targeted marketing and campaigns. 

Business Analytics

It refers to the analytical aspect of the company's product or services to find out issues in growth. It is also beneficial in further increasing the growth and enhancing the quality of business decisions. The candidates must be prepared to collect and apply analytics to enhance services and products. 

Sustainable Marketing

It is a growing and interesting approach in marketing. The current emphasis on sustainability encourages every organization to develop solutions beneficial to the climate and the environment. It attracts customers and helps the organization in the long run as well. 

Consumer Behavior

It is one of the key aspects of marketing. It is directly related to product or service consumption and holds the potential for the success or failure of the company. The correct decoding of consumer behavior can lead to new ideas for usage and product development, while a lack of understanding of the same will lead to decreased sales. Several market research tools and psychological principles benefit this aspect of marketing. 

Key Skills to Learn in Bachelor's in Marketing

A person with a Bachelor of Marketing is expected to possess the following skills concerning the job role:

• Numeric skills: To instantly calculate for immediate response and analyze the profit or loss in the situation. 
• Communication: Dealing with different individuals at varying positions and statuses requires well-developed communication ability. 
• Planning and Thinking: The candidates are required to have planning and thoughtful strategy. Independence further plays an important part in the professional growth of the candidate. 
• Research and Analysis: The never-ending problems of customers need proper research for better understanding. Further analysis is required to develop a unique and personalized solution benefiting both parties. 
• Teamwork: Generally, companies devise teams for marketing to focus on certain aspects. The ability to work in a team is therefore required. 
• Presentation: The research, analysis, data collection, and other aspects must be communicated and presented to all the team members and seniors. The presentation must be interpretable, interesting, and engaging. 
• Practicality: The world is dominated by numerous types of media. Understanding their approach and application will be beneficial in day-to-day life. 
• International markets: Multiple countries are influenced by global markets. The knowledge will again be advantageous in planning and deciding strategies for product marketing. 

Popular Marketing Courses

There are multiple courses offered in Marketing, both offline and online. Candidates can check some of the top-university associated online marketing courses here:

1. Professional Certificate Program in Digital Marketing

This certificate program is offered in association with Purdue University and Meta Blueprint. It is suitable for all candidates interested in pursuing careers in digital marketing. The key offerings here are Masterclasses from Meta and Purdue and case studies from Harvard Business Publishing. It can also be completed as part of the course curriculum, offering six credits. 

Job Prospects: The course alumni secured positions in Reliance Digital, GE Digital, Pidilite, Unilever, Linkedin, and many other companies. 

Salary: The average salary in the industry after taking the program is around INR 7.25 lakhs. 

Skills:

• Search psychology
• Keyword organization and match types
• Web analytics
• Content marketing
• URL Management
• Advanced Ad features
• Keyword management and research
• PPC and social media strategy
• Online reputation management
• Ad testing and extensions
• Keyword research
• Language targeting
• Web analytics
• Search engine optimization 

2. IMT Ghaziabad Digital Marketing Program

Taking this program will provide exposure to various organizations owing to its collaboration with Meta, an official partner of this program. Apart from this, the program itself is offered by IMT Ghaziabad and Simplilearn, who share their values. It provides a different perspective on social media, SEO, web, and generalized analytics. 

Job Prospects: Various companies like India Today, Byju's, Dentsu, class plus, Disney, and others welcome present course learners. 

Salary: The average industry salary expected after this program is around INR 7.25 lakhs. 

Skills: The skills inculcated through the program are:

• Pay per click
• On-page and off-page optimization
• Search engine optimization
• Keyword research
• Digital, social media, and content marketing
• Marketing Analytics
• YouTube, mobile, and Facebook marketing

3. Purdue Digital Marketing Bootcamp

It is also offered in collaboration with Meta and Purdue University, which teaches high-in-demand skills. They also offer practice in tools and practices necessary for digital marketing, along with hands-on training for exposure to real-world projects. 

Job Prospects: Amazon, Accenture, Facebook, Google, VMWare, and other companies offer positions to certificate holders of Digital Marketing Bootcamp from Simplilearn. 

Salary: The average annual salary earned by a Digital Marketing Associate is around INR 3.9 lakhs per year. 

Skills: The course focuses on skills like:

• Email, content, digital, social media, and mobile marketing
• Search engine optimization
• Web analytics
• Conversion optimization

4. UMass Amherst Digital Marketing Bootcamp

The program offers digital marketing skills and tools from the experts of UMass Amherst School of Management. It provides 3 credits and covers important tools like YouTube analytics, SE ranking, LinkedIn ads, Twitter ads, Ahrefs, and many other concepts. 

Job Prospects: The hiring companies include Accenture, Amazon, Facebook, Google, and multiple more. 

Salary: The average entry-level salary in the digital marketing domain in India is around INR 2.4 lakhs per annum. 

Skills: The course provides skills like:

• Digital and social media marketing
• Content marketing
• Mobile and email marketing
• Conversion Optimization 
• Search engine optimization and marketing
• Web analytics

5. Digital Marketing Specialist

It is the master's program offered in the Digital marketing domain. Providing numerous skills and tools, the certification is aligned with Facebook Blueprint, Google, and OMCP. Apart from this, the tools taught in the course are relevant for multinational companies like Uber, SE tracking, google, Qliko, youtube, and many more. 

Job Prospects: The companies hiring candidates in digital marketing are Google, Uber, Accenture, and many more. 

Salary: The average entry-level salary in the digital marketing domain in India is around INR 2.4 lakhs per annum. 

Skills: The course is packed with essential skills like:

• Marketing functions
• Techniques and strategies of campaigns
• Lead digital marketing team and initiatives
• Disciplines of digital marketing
• Optimization of digital marketing

Popular Career Paths after Bachelor's in Marketing

The Bachelor of Marketing has multiple career paths to choose from. A few of them are enlisted as follows:

• Marketing is essential in any industry, such as hospitality, healthcare, science, technology, and education, providing multiple roles to the candidates with a combined knowledge of marketing and specific domain. 
• Candidates can opt for business intelligence.
• Marketing of products, facilities, or services such as lifestyle based, clothing, daily essentials, and much more
• Public relations is another interesting domain requiring good communication and networking skills 
• Graphic design is a marketing strategy with good payment for innovative and creative designers.
• Some commonly sought positions are SEO, Email marketing, and social media manager.