A Juggling Act: A Day in the Life of a Digital Marketer

Email

Every day starts with emails. This practice can help you to arrange your time according to priorities. In today’s office environment, many internal requests are made via email. By checking them first, you can adjust your schedule to meet any new tasks. You may also have programed reports sent to your inbox, giving you a quick look at campaign performance which allows you to see where your attention may be needed. Additionally, a swift glance at some industry eNewsletters will keep you on top of the trends without taking up too much time.

Monitor (Everything) & Respond

Google Analytics is your new best friend. Learn it, love it and monitor it throughout the day to check for performance data and determine customer patterns. Use this data to look for opportunities to increase customer satisfaction, engagement, and sales. Generating reports is a big part of digital marketing.

Observe all social media channels for activity and respond appropriately. If someone else has been given the task to act on engagement, notify them that their attention is required and verify that it has been completed.

Check referral sites (if applicable), Google Alerts and/or Mention to see who is talking about your company online. If it is positive, thank them. If it is negative, address the issue as quickly as possible. For both situations, it’s best to have a templated response previously approved by the company that you can quickly and easily customize accordingly.

Keep an eye on your competitors. Using just a few free tools, you can easily see your competitors’ strategy, best content and the untapped opportunities for you to take advantage of.

Campaign Management and Content Creation

This category covers all media outlets from social platforms to email marketing and automation to paid advertising campaigns and content marketing. All these pieces work together to meet the goals set by the digital marketing strategy. Quality planning and excellent communication are essential. More than likely, you will be responsible for one or more of the following duties.

• Write, edit, and produce original content
• Create graphics to support content
• Plan and schedule social media posts
• Build email marketing campaigns
• Develop PPC campaigns and bidding strategies
• Establish and plan A/B testing
• Prepare lead nurturing emails including effective landing pages
• Be part of the creative process: think of creative ways to promote content, events, and engage your audience

The final task of campaign management is to measure effectiveness. You will track key performance indicators (KPIs) and report on the success of campaigns. This is a big part of what digital marketing is all about.

Website Management

This area is not for the faint of heart and a working knowledge of HTML is strongly recommended. Even if you have a development team to work with, being able to communicate at their level will eliminate a lot of misunderstandings. Your job is to ensure that all pages are fully functional and maximized for SEO management. I readily use Google Webmaster Tools or work with a third party SEO consultant company like MOZ  to make sure not to miss anything.

You may also be responsible for creating new content such as blog posts, product information pages and landing pages for specific campaigns. Most likely you will use a CMS such as Wordpress to update content.

Collaborate

I spend a portion of my time in meetings working with other departments (sales, HR, customer service) to coordinate, align and consistently implement the overall marketing strategy.

Influencer Outreach

Even in the digital world, networking is an essential tool for success. Research industry experts, read influencer posts and comment to create a relationship. Influencers are great partners not only because of their loyal social media following, but their industry knowledge and forward-thinking thought leadership topics yield compelling content. 

Keep Current

It often feels like no other industry changes as quickly as digital marketing—there’s always a new trend, a best practice or a tool to learn about. To avoid spending hours of your day reading articles, news and browsing through blogs, I recommend subscribing to a few good industry newsletters like HubSpot, Simplilearn, Search Engine Land, Marketo, DigitalMarketer, and Social Media Examiner.

Balancing Innovation and Ethics

In the dynamic world of digital marketing, where connectivity and data-driven strategies reign supreme, professionals often find themselves grappling with ethical considerations that add an extra layer of complexity to their roles. This section explores the nuanced ethical dilemmas encountered by digital marketers, shedding light on the challenges they face in maintaining a delicate balance between innovation and responsible practices.

User Privacy Concerns

One of the primary ethical challenges revolves around user privacy. As digital marketers collect and analyze vast amounts of data to personalize experiences and target audiences effectively, concerns about infringing on individual privacy rights arise. This section delves into how digital marketers navigate the ethical use of personal data, ensuring compliance with regulations like GDPR, and fostering transparency in data collection practices.

Responsible Data Usage

Beyond privacy, ethical considerations extend to the responsible use of data. Digital marketers must grapple with questions of data accuracy, consent, and the potential for unintended consequences. Discussions in this section revolve around the ethical obligations marketers have to ensure the accuracy of the information they utilize, obtain informed consent from users, and safeguard against data misuse.

Balancing Persuasion and Honesty

The art of persuasion is intrinsic to digital marketing, yet it raises ethical questions about the fine line between influencing consumer behavior and employing manipulative tactics. This section explores how marketers navigate this ethical tightrope, emphasizing the importance of transparent and honest communication in campaigns. It delves into the responsibility to provide clear information, avoiding deceptive practices that could erode trust.

Adherence to Industry Guidelines and Regulations

To address these ethical challenges, digital marketers must stay abreast of industry guidelines and regulations. This section discusses how professionals familiarize themselves with evolving standards, ensuring their practices align with ethical benchmarks set by authoritative bodies. It emphasizes the role of self-regulation within the industry to foster responsible and ethical digital marketing practices.

It’s likely your work week will be the standard Monday through Friday, 9 to 5. However, due to the nature of digital marketing, you may work for a company in a different time zone or with a unique work schedule. Additionally, you may need to be available some evenings and weekends especially during new product introductions, starting PPC campaigns, or launching a website. Remember, the specifics of your workday will depend on the strategy, your position and company size. To discover more of digital marketing in detail you can check out our Post Graduate Digital Marketing Program in association with IMT Ghaziabad and Meta.