Marketing Automation Foundations Training Course

661 Learners

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Course Overview

Marketing Automation 101 introduces you to the processes involved in creating lists and forms as well as designing engaging emails. This introductory course will cover marketing automation basics and train you to track and test your campaign automation success rates.

Key Features

  • High quality e-learning content
  • Covers ways of improving customer lifecycle
  • Progress quizzes
  • Topics on automated campaigns
  • Simulation exam
  • Course completion certificate
  • High quality e-learning content
  • Topics on automated campaigns
  • Covers ways of improving customer lifecycle
  • Simulation exam
  • Progress quizzes
  • Course completion certificate
  • High quality e-learning content
  • Topics on automated campaigns
  • Covers ways of improving customer lifecycle
  • Simulation exam
  • Progress quizzes
  • Course completion certificate

Skills Covered

  • Marketing Automation
  • Segmentation
  • Improving Customer Retention
  • Customer Lifecycle
  • Triggered Communication
  • Marketing Automation
  • Customer Lifecycle
  • Segmentation
  • Triggered Communication
  • Improving Customer Retention
  • Marketing Automation
  • Customer Lifecycle
  • Segmentation
  • Triggered Communication
  • Improving Customer Retention

Take the first step to your goals

Lifetime access to self-paced e learning content

Training Options

Corporate Training

Upskill or reskill your teams

  • Blended learning delivery model (self-paced eLearning and/or instructor-led options)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24x7 learner assistance and support

Course Curriculum

Course Content

  • Marketing Automation Foundation

    Preview

    • Lesson 01 - Course Introduction

      05:00Preview
      • 1.01 Course Introduction
        05:00

    • Lesson 02 - Introduction to Marketing Automation

      08:35Preview
      • 2.01 Introduction to Marketing Automation
        00:30
      • 2.02 Marketing Automation Overview
        00:30
      • 2.03 Increase Engagement
        02:12
      • 2.04 Flatten Your Sales Funnel
        01:12
      • 2.05 Close More Deals
        01:58
      • 2.06 Make More Money
        00:48
      • 2.07 Develop Relationships with Your Best Customers
        00:45
      • 2.08 Keytakeaways
        00:40
      • Knowledge Check

    • Lesson 03 - Lead Capture and Nurture

      10:30Preview
      • 3-01 Lead Capture and Nurture
        00:26
      • 3.02 Lead Capture and Nurture Introduction
        01:19
      • 3.03 Lead Capture Process
        01:06
      • 3.04 Capturing Leads Using Lead Magnets
        01:23
      • 3.05 Lists and Segmentation
        01:46
      • 3.06 Lead Nurturing Building a Relationship
        02:00
      • 3.07 Lead Scoring
        01:53
      • 3.08 Keytakeaways
        00:37
      • Knowledge Check

    • Lesson 04 - Customer Journey and Dynamic Segmentation

      06:07Preview
      • 4.01 Customer Journey and Dynamic Segmentation
        00:20
      • 4.02 Impact of Customer Life Cycle on Automated Campaigns
        01:25
      • 4.03 Marketing Automation Strategy
        01:19
      • 4.04 Dynamic Segmentation
        02:41
      • 4.05 Keytakeaways
        00:22
      • Knowledge Check

    • Lesson 05 - Triggered Communication

      14:04Preview
      • 5.01 Triggered Communication
        00:26
      • 5.02 Triggered Communication
        01:37
      • 5.03 Examples of Triggered Communication
        01:32
      • 5.04 Automation Success
        01:08
      • 5.05 Drip Campaign
        01:24
      • 5.06 Drip Campaign Example
        01:58
      • 5.07 Nurture Campaign Part A
        02:00
      • 5.08 Nurture Campaign Part B
        02:10
      • 5.09 Other Channels
        01:06
      • 5.10 Keytakeaways
        00:43
      • Knowledge Check

    • Lesson 06 - Measurement and Attribution

      13:42Preview
      • 6.01 Measurement and Attribution
        00:23
      • 6.02 Measuring Campaigns
        01:50
      • 6.03 Lifetime Customer Value
        01:38
      • 6.04 Email Subscriber Value
        01:27
      • 6.05 Campaign Value
        01:12
      • 6.06 Attribution
        01:57
      • 6.07 Attribution Models
        01:55
      • 6.08 Conversion Value
        02:38
      • 6.09 Keytakeaways
        00:42
      • Knowledge Check

    • Lesson 07 - Improving Customer Retention

      06:48Preview
      • 7.01 Improving Customer Retention
        00:23
      • 7.02 Reducing Churn Rate Part One
        01:46
      • 7.03 Reducing Churn Rate Part Two
        01:46
      • 7.04 Building Loyalty
        02:17
      • 7.05 Keytakeaways
        00:36
      • Knowledge Check

    • Lesson 08 - Compliance and Reporting

      08:59Preview
      • 8.01 Compliance and Reporting
        00:25
      • 8.02 First-Party and Third-Party Data
        01:04
      • 8.03 Impact of GDPR on Marketing Automation
        00:54
      • 8.04 Impact of GDPR on Email Marketing
        03:46
      • 8.05 Types of Reports
        01:08
      • 8.06 B2B Metrics and Tools
        01:06
      • 8.07 Keytakeaways
        00:36
      • Knowledge Check

    • Lesson 09 - Artificial Intelligence and Marketing Automation

      05:26Preview
      • 9.01 Artificial Intelligence and Marketing
        00:20
      • 9.02 How Does AI Work
        02:28
      • 9.03 Benefits of AI in Marketing Automation
        02:17
      • 9.04 Keytakeaways
        00:21
      • Knowledge Check

    • Marketing Automation Foundations Quiz

      • Marketing Automation Foundations Quiz

Contact Us

1-844-532-7688

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Exam & Certification

Marketing Automation Foundations Training Course

  • What are the pre-requisites for this course?

    Awareness of paid marketing (PPC) and digital marketing will be helpful.

  • What certification do I get post-training?

    We offer course completion certificate after you successfully complete the training program with the following criteria:
    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

Why Join this Program

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

Related Programs

  • Acknowledgement
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.